From left: Dimitri Metaxas , the regional executive director of digital for Ominicom Media Group MENA; Nick Hugh, the senior director - Direct Response, Yahoo; Mohamad Mourad, Google's Gulf regional manager; and Shadi Kandil, the chief executive of OMD MENA. Jeffrey E Biteng / The National
From left: Dimitri Metaxas , the regional executive director of digital for Ominicom Media Group MENA; Nick Hugh, the senior director - Direct Response, Yahoo; Mohamad Mourad, Google's Gulf regional mShow more

Middle East ready for online advertising bids



Stockmarket-style trading platforms for online advertising are set to become the norm in the Arab world, say industry executives.

Some argue electronic trading platforms, where bids for online advertisements would be made in real time, could lower the cost of marketing campaigns in the region.

Omnicom Media Group (OMG), which controls 15 to 20 per cent of advertising spending in the Middle East and North Africa region, launched its Accuen automated advertisement trading platform in the UAE this year.

Dimitri Metaxas, the regional executive director for digital at OMG, said the Accuen system represented the "ultimate democratisation" of the media market.

The system allows the purchase of advertising on global and regional websites to be done electronically.

"That will make it much more exposed to a true market supply and demand," he said.

Accuen is currently used by OMG internally on behalf of its clients, but Mr Metaxas did not rule out clients using such tools directly in the future.

He likened the system to automatic trading on stock markets. "On the Nasdaq, it used to be traders on the floor, buying and selling at particular prices, based on their knowledge," he said.

"Now the Nasdaq is almost exclusively traded via software. So it takes the emotion out of the equation, and it takes the human error out of the equation.

"It's the same thing that we're going to have here."

Accuen was launched more than two years ago in other markets, but only recently in the UAE, the hub of the Middle East's media industry.

"We have been doing a number of test campaigns," said Mr Metaxas. "As a region, we're a little bit later in the game in this space. But we're catching up."

Only a minority of OMG's clients are currently using Accuen, but Mr Metaxas expects such systems to become the norm for buying online advertising. "Eventually, all of it will be bought through real-time bidding, other than sponsorship packages or premium content," he said.

Mohamad Mourad, the regional manager of Google Gulf, agreed advertising trading platforms would become more widespread.

"In the long term, we really believe that real-time bidding will become the predominate model, because of its flexibility," he said.

Mr Metaxas added he expected such systems to drive down the cost of online advertising.

However, Nick Hugh, a senior director at Yahoo's direct response division in Europe, the Middle East and Africa, said this was not the case in markets such as the United Kingdom.

"This isn't about making advertisers pay less, and therefore squeezing the publishers," he said.

"I fundamentally disagree with the notion that this is about lower cost.

"It's about being able to create more efficiency."

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Engine: six-litre W12 twin-turbo

Transmission: eight-speed dual clutch auto

Power: 626bhp

Torque: 900Nm

Price: Dh940,160 (plus VAT)

On sale: Q1 2020

War and the virus
Women’s World T20, Asia Qualifier, in Bangkok

UAE fixtures Mon Nov 20, v China; Tue Nov 21, v Thailand; Thu Nov 23, v Nepal; Fri Nov 24, v Hong Kong; Sun Nov 26, v Malaysia; Mon Nov 27, Final

(The winners will progress to the Global Qualifier)

The Specs

Engine: 1.6-litre 4-cylinder petrol
Power: 118hp
Torque: 149Nm
Transmission: Six-speed automatic
Price: From Dh61,500
On sale: Now

FIGHT CARD

Bantamweight Hamza Bougamza (MAR) v Jalal Al Daaja (JOR)

Catchweight 67kg Mohamed El Mesbahi (MAR) v Fouad Mesdari (ALG)

Lighweight Abdullah Mohammed Ali (UAE) v Abdelhak Amhidra (MAR)

Catchweight 73kg Mostafa Ibrahim Radi (PAL) v Yazid Chouchane (ALG)

Middleweight Yousri Belgaroui (TUN) v Badreddine Diani (MAR)

Catchweight 78kg Rashed Dawood (UAE) v Adnan Bushashy (ALG)

Middleweight Sallaheddine Dekhissi (MAR) v Abdel Emam (EGY)

Catchweight 65kg Rachid Hazoume (MAR) v Yanis Ghemmouri (ALG)

Lighweight Mohammed Yahya (UAE) v Azouz Anwar (EGY)

Catchweight 79kg Omar Hussein (PAL) v Souhil Tahiri (ALG)

Middleweight Tarek Suleiman (SYR) v Laid Zerhouni (ALG)

Pieces of Her

Stars: Toni Collette, Bella Heathcote, David Wenham, Omari Hardwick  

Director: Minkie Spiro

Rating:2/5

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6.35pm: American Business Council – Maiden (PA) Dh80,000 (Dirt) 1,600m

7.10pm: British Business Group – Maiden (TB) Dh82,500 (D) 1,200m

7.45pm: CCI France UAE – Handicap (TB) Dh87,500 (D) 1,400m

8.20pm: Czech Business Council – Rated Conditions (TB) Dh105,000 (D) 1,400m

8.55pm: Netherlands Business Council – Rated Conditions (TB) Dh95,000 (D) 1,600m

9.30pm: Indian Business and Professional Council – Handicap (TB) Dh95,000 (D) 1,200m

The Genius of Their Age

Author: S Frederick Starr
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Available: January 24

UFC in Abu Dhabi


UFC 112: Invincible (April 10, 2010)

UFC Fight Night: Nogueira v Nelson (April 11, 2014)

UFC 242: Khabib v Poirier (September 7, 2019)


Fight Island 1

UFC 251: Usman v Masvidal (July 12, 2020)

UFC on ESPN: Kattar v Ige (July 16, 2020)

UFC Fight Night: Figueiredo v Benavidez 2 (July 19, 2020)

UFC on ESPN: Whittaker v Till (July 26, 2020)


Fight Island 2

UFC 253: Adesanya v Costa (September 27, 2020)

UFC on ESPN: Holm v Aldana (October 4, 2020)

UFC Fight Night: Moraes v Sandhagen (October 11, 2020)

UFC Fight Night: Ortega v Korean Zombie (October 18, 2020)

UFC 254: Khabib v Gaethje (October 24, 2020)



Fight Island 3

UFC on ABC:
Holloway v Kattar (January 16, 2021)

UFC on ESPN: Chiesa v Magny (January 20, 2021)

UFC 257: Poirier v McGregor 2 (January 24, 2021)



UFC 267: Blachowicz v Teixeira (October 30, 2021)

UFC 280: Oliveira v Makhachev (October 22, 2022)

Company Profile

Company name: myZoi
Started: 2021
Founders: Syed Ali, Christian Buchholz, Shanawaz Rouf, Arsalan Siddiqui, Nabid Hassan
Based: UAE
Number of staff: 37
Investment: Initial undisclosed funding from SC Ventures; second round of funding totalling $14 million from a consortium of SBI, a Japanese VC firm, and SC Venture

KEY DATES IN AMAZON'S HISTORY

July 5, 1994: Jeff Bezos founds Cadabra Inc, which would later be renamed to Amazon.com, because his lawyer misheard the name as 'cadaver'. In its earliest days, the bookstore operated out of a rented garage in Bellevue, Washington

July 16, 1995: Amazon formally opens as an online bookseller. Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought becomes the first item sold on Amazon

1997: Amazon goes public at $18 a share, which has grown about 1,000 per cent at present. Its highest closing price was $197.85 on June 27, 2024

1998: Amazon acquires IMDb, its first major acquisition. It also starts selling CDs and DVDs

2000: Amazon Marketplace opens, allowing people to sell items on the website

2002: Amazon forms what would become Amazon Web Services, opening the Amazon.com platform to all developers. The cloud unit would follow in 2006

2003: Amazon turns in an annual profit of $75 million, the first time it ended a year in the black

2005: Amazon Prime is introduced, its first-ever subscription service that offered US customers free two-day shipping for $79 a year

2006: Amazon Unbox is unveiled, the company's video service that would later morph into Amazon Instant Video and, ultimately, Amazon Video

2007: Amazon's first hardware product, the Kindle e-reader, is introduced; the Fire TV and Fire Phone would come in 2014. Grocery service Amazon Fresh is also started

2009: Amazon introduces Amazon Basics, its in-house label for a variety of products

2010: The foundations for Amazon Studios were laid. Its first original streaming content debuted in 2013

2011: The Amazon Appstore for Google's Android is launched. It is still unavailable on Apple's iOS

2014: The Amazon Echo is launched, a speaker that acts as a personal digital assistant powered by Alexa

2017: Amazon acquires Whole Foods for $13.7 billion, its biggest acquisition

2018: Amazon's market cap briefly crosses the $1 trillion mark, making it, at the time, only the third company to achieve that milestone

Confirmed bouts (more to be added)

Cory Sandhagen v Umar Nurmagomedov
Nick Diaz v Vicente Luque
Michael Chiesa v Tony Ferguson
Deiveson Figueiredo v Marlon Vera
Mackenzie Dern v Loopy Godinez

Tickets for the August 3 Fight Night, held in partnership with the Department of Culture and Tourism Abu Dhabi, went on sale earlier this month, through www.etihadarena.ae and www.ticketmaster.ae.

Reputation

Taylor Swift

(Big Machine Records)

J Street Polling Results

97% of Jewish-Americans are concerned about the rise in anti-Semitism

76% of US Jewish voters believe Donald Trump and his allies in the Republican Party are responsible for a rise in anti-Semitism

74% of American Jews agreed that “Trump and the Maga movement are a threat to Jews in America"

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Transmission: seven-speed PDK
Power: 510hp
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COMPANY PROFILE

Company name: Almouneer
Started: 2017
Founders: Dr Noha Khater and Rania Kadry
Based: Egypt
Number of staff: 120
Investment: Bootstrapped, with support from Insead and Egyptian government, seed round of
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The specs

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On sale: Orderbook open; deliveries start end of year
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Other key dates
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  • Euro 2020 play-off draw: November 22, 2019
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Favourite food: Japanese

Favourite car: Lamborghini

Favourite hobby: Football

Favourite quote: If your dreams don’t scare you, they are not big enough

Favourite country: UAE

The Good Liar

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Directed by: Bill Condon

Three out of five stars

RACE CARD

5pm: Maiden (PA) Dh80,000 1,400m
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The years Ramadan fell in May

1987

1954

1921

1888

Where to submit a sample

Volunteers of all ages can submit DNA samples at centres across Abu Dhabi, including: Abu Dhabi National Exhibition Centre+(Adnec), Biogenix Labs in Masdar City, NMC Royal Hospital in Khalifa City, NMC Royal Medical Centre, Abu Dhabi, NMC Royal Women's Hospital, Bareen International Hospital, Al Towayya in Al Ain, NMC Specialty Hospital, Al Ain

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Starring: Rosario Dawson, Natasha Liu Bordizzo, Lars Mikkelsen
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'The Woman in the House Across the Street from the Girl in the Window'

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Stars:Kristen Bell

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FIGHT CARD

Welterweight Mostafa Radi (PAL) v Tohir Zhuraev (TJK)

Catchweight 75kg Leandro Martins (BRA) v Anas Siraj Mounir (MAR)

Flyweight Corinne Laframboise (CAN) v Manon Fiorot (FRA)

Featherweight Ahmed Al Darmaki (UAE) v Bogdan Kirilenko (UZB)

Lightweight Izzedine Al Derabani (JOR) v Atabek Abdimitalipov (KYG)

Featherweight Yousef Al Housani (UAE) v Mohamed Arsharq Ali (SLA)

Catchweight 69kg Jung Han-gook (KOR) v Elias Boudegzdame (ALG)

Catchweight 71kg Usman Nurmagomedov (RUS) v Jerry Kvarnstrom (FIN)

Featherweight title Lee Do-gyeom (KOR) v Alexandru Chitoran (ROU)

Lightweight title Bruno Machado (BRA) v Mike Santiago (USA)

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Best Agent: Jorge Mendes

Best Club : Liverpool   

 Best Coach: Jurgen Klopp (Liverpool)  

 Best Goalkeeper: Alisson Becker

 Best Men’s Player: Cristiano Ronaldo

 Best Partnership of the Year Award by SportBusiness: Manchester City and SAP

 Best Referee: Stephanie Frappart

Best Revelation Player: Joao Felix (Atletico Madrid and Portugal)

Best Sporting Director: Andrea Berta (Atletico Madrid)

Best Women's Player:  Lucy Bronze

Best Young Arab Player: Achraf Hakimi

 Kooora – Best Arab Club: Al Hilal (Saudi Arabia)

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 Player Career Award: Miralem Pjanic and Ryan Giggs

The Specs:

The Specs:

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Power: 444bhp

Torque: 600Nm

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Springtime in a Broken Mirror,
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Tuesday results:

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  • UAE bt Oman by 13 runs
  • Hong Kong bt Nepal by 3 wickets

Final:
Thursday, UAE v Hong Kong

EMIRATES'S REVISED A350 DEPLOYMENT SCHEDULE

Edinburgh: November 4 (unchanged)

Bahrain: November 15 (from September 15); second daily service from January 1

Kuwait: November 15 (from September 16)

Mumbai: January 1 (from October 27)

Ahmedabad: January 1 (from October 27)

Colombo: January 2 (from January 1)

Muscat: March 1 (from December 1)

Lyon: March 1 (from December 1)

Bologna: March 1 (from December 1)

Source: Emirates

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Starring: Christian Convery, Nonso Anozie, Adeel Akhtar, Stefania LaVie Owen
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Abu Dhabi traffic facts

Drivers in Abu Dhabi spend 10 per cent longer in congested conditions than they would on a free-flowing road

The highest volume of traffic on the roads is found between 7am and 8am on a Sunday.

Travelling before 7am on a Sunday could save up to four hours per year on a 30-minute commute.

The day was the least congestion in Abu Dhabi in 2019 was Tuesday, August 13.

The highest levels of traffic were found on Sunday, November 10.

Drivers in Abu Dhabi lost 41 hours spent in traffic jams in rush hour during 2019

 

The Beach Bum

Director: Harmony Korine

Stars: Matthew McConaughey, Isla Fisher, Snoop Dogg

Two stars

COMPANY PROFILE

Name: SupplyVan
Based: Dubai, UAE
Launch year: 2017
Number of employees: 29
Sector: MRO and e-commerce
Funding: Seed


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