Revenue streams for airlines and advertisers from in-flight Wi-Fi could generate US$5.2 billion in the Middle East by 2035, according to research published on Tuesday.
Airlines would account for $1.3bn of the revenues, said the findings of UK-listed satellite firm Inmarsat Aviation and the London School of Economics and Political Science (LSE).
“The latest advancements in satellite technology have unlocked new opportunities for airlines to enhance their passenger experience, increase their operational efficiencies and grow important new revenue streams,” said Ben Griffin, vice-president for Middle East, Africa and South Asia at telecoms firm Inmarsat Aviation.
Inmarsat, which is listed on the London Stock Exchange, provides mobile satellite communications services to global airlines. Its report with the LSE was first published last September and estimates in-flight broadband could reach a $130bn global market by 2035.
This week, the entities publish previously unreleased data showing the estimated size of the in-flight broadband market in the Middle East.
The region would take a 6 per cent chunk of the global market, according to the figures. Middle East airlines are seeking to maximise their revenues amid tough competition and tighter margins.
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Read more:
Yahsat to target low-cost carriers, e-commerce firms for in-flight Wi-Fi
Emirates Airline extends Wi-Fi to nearly half its fleet
Superfast internet service coming to Etihad flights
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LSE and Inmarsat’s study says airlines will benefit from four new revenue streams enabled through better in-flight connectivity.
E-commerce and destination shopping, as retailers offer expanded product ranges and real-time offers to passengers in the air, is another. Advertising revenues can also be enhanced through pay-per-click and sponsorship deals. Airlines could seek tie-ups with third parties to provide premium content.
“The airline industry is rapidly evolving across the world, including the Middle East,” said Dr Alexander Grous, a professor in the LSE’s department of media and communications, and author of the report.
“This research shows that airlines have a clear strategic opportunity to become distinctly more retail-focused and reap the benefits of this.”
Regional airlines including Emirates already provide in-flight Wi-Fi of certain speeds to passengers, but UAE satellite operator Yahsat, a unit of Abu Dhabi’s Mubadala Investment Company, last October said it trialled a 50Mbps (megabits per second) in-flight broadband connection, the fastest on the market.
Even faster speeds could be achieved once Yahsat's third satellite comes online in 2018, Yahsat chief executive Masood Sharif Mahmood told The National in November.
Expert advice
“Join in with a group like Cycle Safe Dubai or TrainYAS, where you’ll meet like-minded people and always have support on hand.”
Stewart Howison, co-founder of Cycle Safe Dubai and owner of Revolution Cycles
“When you sweat a lot, you lose a lot of salt and other electrolytes from your body. If your electrolytes drop enough, you will be at risk of cramping. To prevent salt deficiency, simply add an electrolyte mix to your water.”
Cornelia Gloor, head of RAK Hospital’s Rehabilitation and Physiotherapy Centre
“Don’t make the mistake of thinking you can ride as fast or as far during the summer as you do in cooler weather. The heat will make you expend more energy to maintain a speed that might normally be comfortable, so pace yourself when riding during the hotter parts of the day.”
Chandrashekar Nandi, physiotherapist at Burjeel Hospital in Dubai
Company%20profile
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Company%20Profile
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COMPANY%20PROFILE
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Company profile
Name: The Concept
Founders: Yadhushan Mahendran, Maria Sobh and Muhammad Rijal
Based: Abu Dhabi
Founded: 2017
Number of employees: 7
Sector: Aviation and space industry
Funding: $250,000
Future plans: Looking to raise $1 million investment to boost expansion and develop new products
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
About Seez
Company name/date started: Seez, set up in September 2015 and the app was released in August 2017
Founder/CEO name(s): Tarek Kabrit, co-founder and chief executive, and Andrew Kabrit, co-founder and chief operating officer
Based in: Dubai, with operations also in Kuwait, Saudi Arabia and Lebanon
Sector: Search engine for car buying, selling and leasing
Size: (employees/revenue): 11; undisclosed
Stage of funding: $1.8 million in seed funding; followed by another $1.5m bridge round - in the process of closing Series A
Investors: Wamda Capital, B&Y and Phoenician Funds
The%20specs
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The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
RESULT
Copa del Rey, semi-final second leg
Real Madrid 0
Barcelona 3 (Suarez (50', 73' pen), Varane (69' OG)
BEETLEJUICE BEETLEJUICE
Starring: Winona Ryder, Michael Keaton, Jenny Ortega
Director: Tim Burton
Rating: 3/5
COMPANY%20PROFILE
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Company Profile
Company name: Yeepeey
Started: Soft launch in November, 2020
Founders: Sagar Chandiramani, Jatin Sharma and Monish Chandiramani
Based: Dubai
Industry: E-grocery
Initial investment: $150,000
Future plan: Raise $1.5m and enter Saudi Arabia next year
Company%20Profile
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
Smart words at Make Smart Cool
Make Smart Cool is not your usual festival. Dubbed “edutainment” by organisers Najahi Events, Make Smart Cool aims to inspire its youthful target audience through a mix of interactive presentation by social media influencers and a concert finale featuring Example with DJ Wire. Here are some of the speakers sharing their inspiration and experiences on the night.
Prince Ea
With his social media videos accumulating more half a billion views, the American motivational speaker is hot on the college circuit in the US, with talks that focus on the many ways to generate passion and motivation when it comes to learning.
Khalid Al Ameri
The Emirati columnist and presenter is much loved by local youth, with writings and presentations about education, entrepreneurship and family balance. His lectures on career and personal development are sought after by the education and business sector.
Ben Ouattara
Born to an Ivorian father and German mother, the Dubai-based fitness instructor and motivational speaker is all about conquering fears and insecurities. His talk focuses on the need to gain emotional and physical fitness when facing life’s challenges. As well managing his film production company, Ouattara is one of the official ambassadors of Dubai Expo2020.