For most buyers waiting as long as a year for a new Audi, the rising cost of living is not much of a reason to give up on their dream.
She took on a similar role at the wider Volkswagen Group level this year.
“We have a record high backlog and the biggest ambition now is to really produce those cars as quickly as we can,” Ms Wortmann said in an interview in Salzburg, Austria.
“People have a higher willingness to spend in the premium market than in the volume market.”
The comments reflect a market that is still coping with the overhang of supply shortages — even as the rise in energy costs eats into households’ disposable income.
Order books for the Audi brand, though, are full for the next seven months to a year, the company said on Thursday after publishing second-quarter earnings that beat analyst estimates.
Car makers have adapted to supply constraints by focusing on higher-end vehicles, pushing up the average cost of cars sold on the market.
While governments look for ways to support low-income families contending with soaring living costs, many luxury brands, from make-up to handbags to cars, are in high demand.
Audi hopes an expansion in its electric vehicle line-up will help maintain demand from more affluent buyers.