The iPhone 7 has raised a few laughs online since it was launched a few weeks ago, with the chattering classes once again asking whether Apple's iconic smartphone has passed its peak.
Jimmy Kimmel had people on the streets of New York waxing lyrical about what they thought was the new iPhone 7, only to reveal that they were actually just looking at their old iPhone 6. Bill Maher slammed Apple enthusiasts for standing “in the nerd line” for a largely pointless update. (“Do your friends really need clearer pictures of your lunch?”).
And then there was the hoax Techrax instructional video that showed users upset at the iPhone 7’s lack of a 3.5mm headphone socket how they could use their old headphones in the new device by simply drilling a hole in it. The satire was lost on a number of people, who were surprised to find their brand new expensive device reduced to a brick.
We’ve been here before of course, with virtually every new iPhone launch followed closely by the revelation of some “major” flaw, such as the faulty antenna of the iPhone 4, the Apple Maps debacle of iOS 6 with the iPhone 5, and the unintentionally bendy iPhone 6 Plus.
All of these were seized upon by journalists, analysts and Apple’s competitors, and cited as proof that the company has lost its mojo.
The argument was unfortunately undermined each time by customers, who for some reason seem to keep on buying the iPhone anyway, in ever higher numbers, to the fury of the naysayers. One pictures Apple executives sobbing uncontrollably about negative iPhone reviews, wiping away their tears with US$100 notes taken from the company’s enormous cash pile.
But even though the reviews for the iPhone 7 have actually been pretty positive, the argument that the iPhone’s best days are behind it may actually carry some weight this time.
Sales of the iPhone have fallen for the past two quarters as demand in China falls and customers elsewhere hold on to their older handsets for longer.
The slowdown in sales is consistent with trends in the wider industry; industry analyst Gartner forecasts worldwide smartphone sales will grow by just 7 per cent this year, compared with 14.4 per cent last year.
“Smartphone sales recorded their highest growth in 2010, reaching 73 per cent,” said the Gartner research director Roberta Cozza. “In the mature markets, premium phone users are extending life cycles to 2.5 years, which is not going to change drastically over the next five years.”
Such a trend is particularly apparent in the UAE, despite enormous demand for the iPhone 7 reported by electronics retailers.
Industry analysts IDC said that smartphone shipments fell by 15.1 per cent in the second quarter of the year compared with the first, with shipments to Saudi slumping 22.3 per cent, as lower oil prices and government spending hit disposable incomes.
“Every few years in the economic cycle you have a slow down, but then things pick up again soon afterwards,” said Faisal Al Bannai, the chief executive of retailer Axiom Telecom.
“I’m confident that next year things will pick up again.”
The same could be said for Apple. No matter how well the iPhone 7 sells, its largely incremental updates are widely seen as the calm before the storm, with rumours of a radical design overhaul, edge-to-edge curved display, wireless charging and virtual controls in the works for the 10th anniversary iPhone 8 next year.
Naturally, you can expect us naysayers to point out the similarities to other devices that have been on the market for years, and to once again highlight some chink in the armour as proof that Apple has, this time, truly lost the plot.
As before, however, you can probably also expect customers to not pay one bit of attention and happily queue up round the block to shell out thousands of dirhams for a beautifully crafted smartphone
jeverington@thenational.ae
John Everington covers technology for The National.
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Company Profile
Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000
EMIRATES'S REVISED A350 DEPLOYMENT SCHEDULE
Edinburgh: November 4 (unchanged)
Bahrain: November 15 (from September 15); second daily service from January 1
Kuwait: November 15 (from September 16)
Mumbai: January 1 (from October 27)
Ahmedabad: January 1 (from October 27)
Colombo: January 2 (from January 1)
Muscat: March 1 (from December 1)
Lyon: March 1 (from December 1)
Bologna: March 1 (from December 1)
Source: Emirates
If you go...
Flying
There is no simple way to get to Punta Arenas from the UAE, with flights from Dubai and Abu Dhabi requiring at least two connections to reach this part of Patagonia. Flights start from about Dh6,250.
Touring
Chile Nativo offers the amended Los Dientes trek with expert guides and porters who are met in Puerto Williams on Isla Navarino. The trip starts and ends in Punta Arenas and lasts for six days in total. Prices start from Dh8,795.
Killing of Qassem Suleimani
End of free parking
- paid-for parking will be rolled across Abu Dhabi island on August 18
- drivers will have three working weeks leeway before fines are issued
- areas that are currently free to park - around Sheikh Zayed Bridge, Maqta Bridge, Mussaffah Bridge and the Corniche - will now require a ticket
- villa residents will need a permit to park outside their home. One vehicle is Dh800 and a second is Dh1,200.
- The penalty for failing to pay for a ticket after 10 minutes will be Dh200
- Parking on a patch of sand will incur a fine of Dh300
The Two Popes
Director: Fernando Meirelles
Stars: Anthony Hopkins, Jonathan Pryce
Four out of five stars
Company Profile
Company name: Cargoz
Date started: January 2022
Founders: Premlal Pullisserry and Lijo Antony
Based: Dubai
Number of staff: 30
Investment stage: Seed
SPECS
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
MATCH INFO
English Premiership semi-finals
Saracens 57
Wasps 33
Exeter Chiefs 36
Newcastle Falcons 5
Company Profile
Name: Direct Debit System
Started: Sept 2017
Based: UAE with a subsidiary in the UK
Industry: FinTech
Funding: Undisclosed
Investors: Elaine Jones
Number of employees: 8
The specs: 2017 Maserati Quattroporte
Price, base / as tested Dh389,000 / Dh559,000
Engine 3.0L twin-turbo V8
Transmission Eight-speed automatic
Power 530hp @ 6,800rpm
Torque 650Nm @ 2,000 rpm
Fuel economy, combined 10.7L / 100km
MEYDAN CARD
6.30pm Al Maktoum Challenge Round-1 Group One (PA) US$65,000 (Dirt) 1,600m
7.05pm Handicap (TB) $175,000 (Turf) 1,200m
7.40pm UAE 2000 Guineas Trial Conditions (TB) $100,000 (D) 1,600m
8.15pm Singspiel Stakes Group Two (TB) $250,000 (T) 1,800m
8.50pm Handicap (TB) $135,000 (T) 1,600m
9.25pm Al Maktoum Challenge Round-1 Group Two (TB) $350,000 (D) 1,600m
10pm Dubai Trophy Conditions (TB) $100,000 (T) 1,200m
10.35pm Handicap (TB) $135,000 (T) 1,600m
The National selections:
6.30pm AF Alwajel
7.05pm Ekhtiyaar
7.40pm First View
8.15pm Benbatl
8.50pm Zakouski
9.25pm: Kimbear
10pm: Chasing Dreams
10.35pm: Good Fortune
A QUIET PLACE
Starring: Lupita Nyong'o, Joseph Quinn, Djimon Hounsou
Director: Michael Sarnoski
Rating: 4/5
SPEC SHEET: SAMSUNG GALAXY S23 ULTRA
Display: 6.8" edge quad-HD+ dynamic Amoled 2X, Infinity-O, 3088 x 1440, 500ppi, HDR10+, 120Hz
Processor: 4nm Qualcomm Snapdragon 8 Gen 2, 64-bit octa-core
Memory: 8/12GB RAM
Storage: 128/256/512GB/1TB (only 128GB has an 8GB RAM option)
Platform: Android 13
Main camera: quad 12MP ultra-wide f/2.2 + 200MP wide f/1.7 + 10MP telephoto f/4.9 + 10MP telephoto 2.4; 3x/10x optical zoom, Space Zoom up to 100x; auto HDR, expert RAW
Video: 8K@24/30fps, 4K@60fps, full-HD@60fps, HD@30fps, full-HD super slo-mo@960fps
Front camera: 12MP f/2.2
Battery: 5000mAh, fast wireless charging 2.0, Wireless PowerShare
Connectivity: 5G, Wi-Fi, Bluetooth 5.2, NFC
I/O: USB-C; built-in Galaxy S Pen
SIM: single nano / nano + eSIM / nano + nano + eSIM / nano + nano
Colours: cream, green, lavender, phantom black; online exclusives: graphite, lime, red, sky blue
Price: Dh4,949 for 256GB, Dh5,449 for 512GB, Dh6,449 for 1TB; 128GB unavailable in the UAE
RACE CARD
5pm: Handicap (PA) Dh70,000 1,400m
5.30pm: Handicap (TB) Dh70,000 1,000m
6pm: Maiden (PA) Dh70,000 2,000m
6.30pm: Handicap (PA) Dh70,000 2,000m
7pm: Maiden (PA) Dh70,000 1,600m
7.30pm: Al Ain Mile Group 3 (PA) Dh350,000 1,600m
8pm: Handicap (PA) Dh70,000 1,600m
Amith's selections:
5pm: AF Sail
5.30pm: Dahawi
6pm: Taajer
6.30pm: Pharitz Oubai
7pm: Winked
7.30pm: Shahm
8pm: Raniah
Results
6.30pm: Mazrat Al Ruwayah Group Two (PA) US$55,000 (Dirt) 1,600m; Winner: Rasi, Harry Bentley (jockey), Sulaiman Al Ghunaimi (trainer).
7.05pm: Meydan Trophy (TB) $100,000 (Turf) 1,900m; Winner: Ya Hayati, William Buick, Charlie Appleby.
7.40pm: Handicap (TB) $135,000 (D) 1,200m; Winner: Bochart, Richard Mullen, Satish Seemar.
8.15pm: Balanchine Group Two (TB) $250,000 (T) 1,800m; Winner: Magic Lily, William Buick, Charlie Appleby.
8.50pm: Handicap (TB) $135,000 (T) 1,000m; Winner: Waady, Jim Crowley, Doug Watson.
9.25pm: Firebreak Stakes Group Three (TB) $200,000 (D) 1,600m; Winner: Capezzano, Mickael Barzalona, Salem bin Ghadayer.
10pm: Handicap (TB) $175,000 (T) 2,410m; Winner: Eynhallow, Mickael Barzalona, Charlie Appleby.
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