Meet Fire, the 3D smartphone designed to recognise thousands of products, television shows and songs and allowing users to immediately buy them - on Amazon’s site of course.
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Apps are demonstrated in carousel mode on the new Amazon Fire smartphone. Ted S Warren / AP Photo -
The top part of Amazon.com’s first smartphone, the Fire, is displayed during a demonstration. David Ryder / Getty Images / AFP -
Amazon has offered of 12 months of free membership to its Prime services - including fast free deliveries of physical goods - for buyers of the Fire smartphone. David Ryder / Getty Images / AFP -
The map app on Amazon's Fire smartphone includes 3D-like renderings of buildings such as the Space Needle. Ted S Warren / AP Photo -
The Fire smartphone has the Mayday customer service app, which provides a direct link to a live Amazon tech support worker with a promise of a response within 15 seconds. Ted S Warren / AP Photo -
Amazon's Fire has a dedicated side-button to activate Firefly, an app that allows it to recognise text, images and sound in the smartphone's immediate vicinity. Ted S Warren / AP Photo -
Above, one of the Fire's features allows it to send a movie or TV show wirelessly to a compatible television while the the phone serves as a 'second screen' to display information about actors, locations and scenes. Ted S Warren / AP Photo -
Above, Amazon's Fire smartphone image recognition technology being demonstrated. Ted S Warren / AP Photo -
Above, the app that links to Amazon's online shopping site. Ted S Warren / AP Photo
In pictures: Amazon unveils 3D Fire smartphone
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