Swedish furniture retailer Ikea has opened its biggest store in the world in South Korea’s southern city of Gwangmyeong, with the 131,550 square metre outlet hoping to attract millions of people with its inexpensive, self-assembly products.
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Ikea's Gwangmyeong outlet in South Korea is its biggest in the world with an area of 131,550 square metres. Jung Yeon-Je / AFP -
When Ikea unveiled the website for its Gwangmyeong store in November, the initial reaction was one of angry disappointment at a price list that seemed significantly inflated compared to Ikea stores elsewhere. Ahn Eun-na / News1 / Reuters -
Ikea, now present in 43 countries with 365 stores, plans to grow its South Korean outlets to five by 2020. Ahn Eun-na / News1 / Reuters -
Ikea aims to specially attract South Korea's urban consumers. Jung Yeon-Je / AFP -
Ikea's Gwangmyeong outlet in South Korea is its biggest in the world with an area of 131,550 square metres. Jung Yeon-Je / AFP -
Shoppers wait in a long queue outside Ikea's in Gwangmyeong outlet in South Korea. Jung Yeon-Je / AFP -
When Ikea unveiled the website for its Gwangmyeong store in November, the initial reaction was one of angry disappointment at a price list that seemed significantly inflated compared to Ikea stores elsewhere. Ahn Eun-na / News1 / Reuters -
Ikea's design appeal to South Korea's urban crowds, and few big local rivals, leave it well placed, retail experts say. Jung Yeon-Je / AFP -
Employees work on a display as visitors browse through products at the Ikea store in Gwangmyeong. Ahn Eun-na / News1 / Reuters
Ikea opens biggest store in the world in South Korea — in pictures
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