In 2021, I set out to address a critical but often overlooked challenge for the Arab world: access to affordable, credible and culturally-relevant mental health care for those who need it. That journey led me to the co-founding of Tuhoon, a mental health platform that offers self-help content and tools in the Arabic language.
Through my experience in the mental health space, I discovered that the problem lies not in demand, as I initially assumed, but in the inadequate supply of mental health services.
During my research, I encountered a striking statistic that captured my attention: searches for the phrase “how to improve my mental health” in Arabic have grown by 1,000 per cent in the Middle East and North Africa region over the past five years.
Additionally, the Arab Youth Survey reports that 56 per cent of people find it difficult to access quality mental health care.
The economic effect
Our youth are open to receiving mental health support, and it is crucial for both the private and public sectors to ensure they receive the necessary care. This promotes a happier and healthier society and also boosts economic productivity.
The World Health Organisation reveals that the GCC has 2.5 psychiatrists per 100,000 residents, significantly lower than the global average of 7 and the OECD (Organisation for Economic Co-operation and Development) average of 10+.
This shortage of mental health professionals hinders meeting the growing demand for quality therapy, which is a global issue.
The shortage is a global one. In the US, for example, 60 per cent of psychologists have no available slots for new patients and more than 40 per cent maintain wait-lists of 10 or more individuals. The leading cause of disability worldwide is depression. We need to think carefully and creatively about how to address this silent pandemic.
What is causing the growth in demand?
Several factors contribute to the exponential growth in demand for mental health services:
1. Increase in low-level mental health conditions: The prevalence of “low-level” mental health conditions, such as anxiety and depression, has risen by 25 per cent globally after the Covid-19 pandemic with no signs of subsiding. In Saudi Arabia, for example, a 2019 study revealed that 34 per cent of citizens meet the criteria for a mental health condition at some point in their lives.
2. Rise of teletherapy: Online therapy, facilitated by platforms like Labayh, O7 Therapy and Cura, has made mental health care more accessible. Teletherapy remains the largest use case for telehealth in the US and the region, matching therapists from the region with those looking for one.
3. Increased employer coverage: In 2020, about 41 million Americans utilised mental health support provided by their employers, compared to 35 million the previous year. Similarly, both public and private employers in the Mena region, such as Zain Group and Aramco, are offering subsidised therapy for their employees. A study conducted by Tuhoon in January 2023 found that 48 per cent of employers in Saudi Arabia provide some form of mental health support for their employees.
4. Normalisation of seeking care: Youth are not only experiencing higher levels of mental distress but are also more open to seeking care. According to the Arab Youth Survey, 49 per cent of youth have normalised seeking mental health support.
Challenges and economic potential
This surge in demand for mental health services presents significant structural and functional challenges. The shortage of quality therapists, coupled with the inelastic supply of mental health professionals, leads to inadequate care provision and exorbitant prices.
From training to licensure, it could take several years to produce new mental health professionals, contributing to the issue of supply and demand. This, in turn, creates financial barriers for individuals seeking care, reducing accessibility and affordability. Unfortunately, this causes people to use alternative, less reliable options that lack quality and credibility.
This shortage of credible professionals in the mental health industry generates increased prices for care. The scarcity allows existing mental health professionals to increase fees over rising demand (based on our research at Tuhoon, the average rate for a therapy session in Saudi Arabia is $70-$100 and $150-$175 in the UAE).
Addressing this gap in care provision within the GCC could generate economic opportunities exceeding $5 billion, creating 3,500 new jobs in psychiatry and 10,000 in therapy.
Assuming an average annual salary of $100,000 per professional, roughly $1 billion-1.5 billion in additional income could be generated for mental health professions.
By incorporating the estimated $4 billion in productivity enhancements associated with addressing mental health complications prevalent in the GCC, the additional value generated could reach at least $5 billion. This comprehensive sum embodies incomes for the new mental health professionals and the productivity gains derived from addressing mental health concerns.
Solutions and recommendations
Technology, such as artificial intelligence and wearable devices, can significantly enhance the quality, efficacy, and patient experience in mental health care.
Technological solutions that provide continuous care and remote patient monitoring will reduce burdens on health care professionals while integrating a patient’s treatment journey. For example, AI can assist with administrative tasks like insurance reimbursement, note-taking and progress tracking. It can also help standardise the supervision of trainees and increase patients’ adherence to behavioural changes and medication.
To improve mental health care, governments and regulators can take the following steps:
♦ Increase subsidies for training programmes to enhance the skills of junior therapists
♦ Roll out mental health screening programmes at primary care institutions, schools, and universities
♦ Train nurses and general practitioners to screen for mental health concerns during routine check-ups
♦ Equip and train nursing staff and coaches with evidence-based methods like Cognitive Behavioral Therapy to manage low-risk cases and reduce pressure on clinical staff.
♦ Follow the example of the US, where health and wellness coaching became integrated into the health care system through a national board-certified credential process, ensuring higher quality standards.
To further enhance the patient experience and improve treatment outcomes:
♦ Broaden the regulatory framework to include Digital Therapeutics (DTx), which utilises software-driven interventions to prevent, manage, or treat mental health disorders.
♦ Explore opportunities in the private sector, such as expanding care provision, introducing evidence-based treatments like Transcendental Magnetic Stimulation and Ketamine Therapy, and investing in rehabilitation and reintegration programmes.
By implementing these measures, both public and private sectors can achieve financial profitability while making a positive effect on societal well-being.
Prioritising mental health is crucial for a healthier and happier Arab world. By empowering existing programmes, implementing screening initiatives, and leveraging innovative solutions, we can make a significant difference in the lives of millions.
Society’s worth is only as good as the care for its most vulnerable population, and mental health ailments are challenging to address due to their “invisible” nature. I am certain our society can accomplish this.
Simple and cost-effective interventions can help us achieve these accomplishments.
For example, by supporting programmes like the Saudi National Center For Mental Health, which significantly impacts residents in the kingdom. Abu Dhabi has taken a positive step by mandating all health care professionals to carry out mental health screening during routine check-ups. These initiatives are commendable and move us in the right direction.
Fares Ghandour is co-founder of Tuhoon, a Saudi-based social enterprise in the mental health space. He is also partner at Wamda Capital, an early stage VC firm based in the UAE.
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
JOKE'S%20ON%20YOU
%3Cp%3EGoogle%20wasn't%20new%20to%20busting%20out%20April%20Fool's%20jokes%3A%20before%20the%20Gmail%20%22prank%22%2C%20it%20tricked%20users%20with%20%3Ca%20href%3D%22https%3A%2F%2Farchive.google%2Fmentalplex%2F%22%20target%3D%22_blank%22%3Emind-reading%20MentalPlex%20responses%3C%2Fa%3E%20and%20said%3Ca%20href%3D%22https%3A%2F%2Farchive.google%2Fpigeonrank%2F%22%20target%3D%22_blank%22%3E%20well-fed%20pigeons%20were%20running%20its%20search%20engine%20operations%3C%2Fa%3E%20.%3C%2Fp%3E%0A%3Cp%3EIn%20subsequent%20years%2C%20they%20announced%20home%20internet%20services%20through%20your%20toilet%20with%20its%20%22%3Ca%20href%3D%22https%3A%2F%2Farchive.google%2Ftisp%2Finstall.html%22%20target%3D%22_blank%22%3Epatented%20GFlush%20system%3C%2Fa%3E%22%2C%20made%20us%20believe%20the%20Moon's%20surface%20was%20made%20of%20cheese%20and%20unveiled%20a%20dating%20service%20in%20which%20they%20called%20founders%20Sergey%20Brin%20and%20Larry%20Page%20%22%3Ca%20href%3D%22https%3A%2F%2Farchive.google%2Fromance%2Fpress.html%22%20target%3D%22_blank%22%3EStanford%20PhD%20wannabes%3C%2Fa%3E%20%22.%3C%2Fp%3E%0A%3Cp%3EBut%20Gmail%20was%20all%20too%20real%2C%20purportedly%20inspired%20by%20one%20%E2%80%93%20a%20single%20%E2%80%93%20Google%20user%20complaining%20about%20the%20%22poor%20quality%20of%20existing%20email%20services%22%20and%20born%20%22%3Ca%20href%3D%22https%3A%2F%2Fgooglepress.blogspot.com%2F2004%2F04%2Fgoogle-gets-message-launches-gmail.html%22%20target%3D%22_blank%22%3Emillions%20of%20M%26amp%3BMs%20later%3C%2Fa%3E%22.%3C%2Fp%3E%0A
Winners
Ballon d’Or (Men’s)
Ousmane Dembélé (Paris Saint-Germain / France)
Ballon d’Or Féminin (Women’s)
Aitana Bonmatí (Barcelona / Spain)
Kopa Trophy (Best player under 21 – Men’s)
Lamine Yamal (Barcelona / Spain)
Best Young Women’s Player
Vicky López (Barcelona / Spain)
Yashin Trophy (Best Goalkeeper – Men’s)
Gianluigi Donnarumma (Paris Saint-Germain and Manchester City / Italy)
Best Women’s Goalkeeper
Hannah Hampton (England / Aston Villa and Chelsea)
Men’s Coach of the Year
Luis Enrique (Paris Saint-Germain)
Women’s Coach of the Year
Sarina Wiegman (England)
Read more from Aya Iskandarani
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%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Yabi%20by%20Souqalmal%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EMay%202022%2C%20launched%20June%202023%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3EAmbareen%20Musa%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInitial%20investment%3A%20u%3C%2Fstrong%3Endisclosed%20but%20soon%20to%20be%20announced%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ENumber%20of%20staff%3A%20%3C%2Fstrong%3E12%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3Eseed%C2%A0%C2%A0%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EShuaa%20Capital%3C%2Fp%3E%0A
How to apply for a drone permit
- Individuals must register on UAE Drone app or website using their UAE Pass
- Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
- Upload the training certificate from a centre accredited by the GCAA
- Submit their request
What are the regulations?
- Fly it within visual line of sight
- Never over populated areas
- Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
- Users must avoid flying over restricted areas listed on the UAE Drone app
- Only fly the drone during the day, and never at night
- Should have a live feed of the drone flight
- Drones must weigh 5 kg or less
MOUNTAINHEAD REVIEW
Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
Director: Jesse Armstrong
Rating: 3.5/5
Indoor cricket in a nutshell
Indoor cricket in a nutshell
Indoor Cricket World Cup - Sept 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
How to avoid crypto fraud
- Use unique usernames and passwords while enabling multi-factor authentication.
- Use an offline private key, a physical device that requires manual activation, whenever you access your wallet.
- Avoid suspicious social media ads promoting fraudulent schemes.
- Only invest in crypto projects that you fully understand.
- Critically assess whether a project’s promises or returns seem too good to be true.
- Only use reputable platforms that have a track record of strong regulatory compliance.
- Store funds in hardware wallets as opposed to online exchanges.
Islamophobia definition
A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.
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%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Hoopla%3Cbr%3E%3Cstrong%3EDate%20started%3A%20%3C%2Fstrong%3EMarch%202023%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Jacqueline%20Perrottet%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2010%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3EPre-seed%3Cbr%3E%3Cstrong%3EInvestment%20required%3A%3C%2Fstrong%3E%20%24500%2C000%3C%2Fp%3E%0A