• Cadbury is to return more production of its popular Dairy Milk brand to its historic 19th century manufacturing site in the UK. Getty Images
    Cadbury is to return more production of its popular Dairy Milk brand to its historic 19th century manufacturing site in the UK. Getty Images
  • Employees leaving the Cadbury's chocolate works in Bournville Village in 1909. Bournville was founded by chocolate manufacturer George Cadbury. Getty Images
    Employees leaving the Cadbury's chocolate works in Bournville Village in 1909. Bournville was founded by chocolate manufacturer George Cadbury. Getty Images
  • The men's swimming baths in Bournville Village, 1909. Getty Images
    The men's swimming baths in Bournville Village, 1909. Getty Images
  • Actress Thalia Barbarova holding a box of Cadbury's chocolates in 1928. Getty Images
    Actress Thalia Barbarova holding a box of Cadbury's chocolates in 1928. Getty Images
  • Two women at the Cadbury's chocolate factory in Bournville join together chocolate Easter egg halves in 1932. Getty Images
    Two women at the Cadbury's chocolate factory in Bournville join together chocolate Easter egg halves in 1932. Getty Images
  • The exterior of Cadbury's factory in Birmingham in 1939. Getty Images
    The exterior of Cadbury's factory in Birmingham in 1939. Getty Images
  • A family sitting around the breakfast table in a 1886 advertisement for Cadbury's Cocoa. Getty Images
    A family sitting around the breakfast table in a 1886 advertisement for Cadbury's Cocoa. Getty Images
  • A Cadbury's factory worker checks chocolate on the production line in 2005 - the year the company celebrated 100 years of manufacturing at Bournville. Getty Images
    A Cadbury's factory worker checks chocolate on the production line in 2005 - the year the company celebrated 100 years of manufacturing at Bournville. Getty Images
  • The company said that from 2022, 125 million more of the bars will be manufactured at Bournville. Getty Images
    The company said that from 2022, 125 million more of the bars will be manufactured at Bournville. Getty Images
  • Cadbury's Dairy Milk Chocolate bars move down the production line at the Cadbury's Bournville production plant. Getty Images
    Cadbury's Dairy Milk Chocolate bars move down the production line at the Cadbury's Bournville production plant. Getty Images
  • The entrance to the Cadbury factory in Bournville. Getty Images
    The entrance to the Cadbury factory in Bournville. Getty Images

Cadbury comes home to Bourneville


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The owner of chocolate brand Cadbury is to return more production of its popular Dairy Milk brand to its historic 19th century manufacturing site in the UK.

The owner of the brand, Mondelez International, announced a £15 million ($20.4m)  investment at its Bournville plant in Birmingham that will see some production shifted from continental Europe.

The company said that from 2022, 125 million more of the bars will be manufactured at Bournville, a model village set up in the 1870s that allowed workers to move out of city-centre slums and enjoy better conditions.

The move to the company’s “historic home” was welcomed by Prime Minister Boris Johnson in a tweet.

His government last year announced a new strategy to tackle the UK's “obesity time bomb” with nearly two-thirds of adult Britons overweight. It said the urgency of addressing the issue had been brought to the fore by evidence of the link to an increased risk of serious illness and death from Covid-19.

Bournville produced 35,000 tonnes of Cadbury Dairy Milk in 2020, the Birmingham Mail reported. It said a small number of bars would continue to be made in Ireland, Germany, Hungary and Poland.

Mondelez International, a multinational with $27 billion of revenues in 2020, owns other chocolate brands including Oreo, Toblerone and Milka.

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Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

COMPANY PROFILE

Name: Xpanceo

Started: 2018

Founders: Roman Axelrod, Valentyn Volkov

Based: Dubai, UAE

Industry: Smart contact lenses, augmented/virtual reality

Funding: $40 million

Investor: Opportunity Venture (Asia)

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