Jeremy Clarkson in the new Emirates advert. Courtesy Emirates
Jeremy Clarkson in the new Emirates advert. Courtesy Emirates
Jeremy Clarkson in the new Emirates advert. Courtesy Emirates
Jeremy Clarkson in the new Emirates advert. Courtesy Emirates

Watch: Emirates releases new advert fronted by Jeremy Clarkson


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We're used to seeing Jeremy Clarkson on the ground behind a steering wheel, giving us his take on the latest set of fancy wheels.

But the TV star has now thrown his opinion behind a different mode of transport, which in this instance travels up to 700mph - an Emirates aircraft.

Following the airline's launch of its new first class private suites at the Dubai Airshow yesterday, it has released the advertising campaign featuring the motoring mogul.

You can watch it here:

The new first class suites were inspired by the Mercedes-Benz S-Class, and feature "industry first" sliding doors allowing full privacy.

Emirates said that customers can video call the crew for service requests and food and beverages can be delivered via a special service window.

For those positioned in the middle aisle, a window view is still possible thanks to "virtual windows" which are live streamed from cameras stationed externally.

The new suites enter service on the Boeing 777-300ER from December.

  • The new Boeing 777 First Class suite with virtual windows and an inspiration kit. Courtesy Emirates
    The new Boeing 777 First Class suite with virtual windows and an inspiration kit. Courtesy Emirates
  • Dining in first class. Courtesy Emirates
    Dining in first class. Courtesy Emirates
  • An artistic motif representing the Ghaf (prosopis cineraria) tree, is used as a design highlight throughout the aircraft. Courtesy Emirates
    An artistic motif representing the Ghaf (prosopis cineraria) tree, is used as a design highlight throughout the aircraft. Courtesy Emirates
  • The fully enclosed private suites. Courtesy Emirates
    The fully enclosed private suites. Courtesy Emirates
  • The “zero-gravity” position inspired by NASA technology, giving a feeling of relaxation and weightlessness. Courtesy Emirates
    The “zero-gravity” position inspired by NASA technology, giving a feeling of relaxation and weightlessness. Courtesy Emirates
  • The business class cabin. Courtesy Emirates
    The business class cabin. Courtesy Emirates
  • The business class cabin. Courtesy Emirates
    The business class cabin. Courtesy Emirates
  • The economy class cabin. Courtesy Emirates
    The economy class cabin. Courtesy Emirates

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