Apple said on Thursday that it will hold a September 9 event, at which the company is said to be preparing to unveil new iPhones and a wearable device.
The unveiling will be held at Apple’s headquarters in Cupertino, California, the company said in an e-mailed invitation.
“Wish we could say more,” Apple said in the invitation.
People with knowledge of the plans did say more: Apple, they said, is set to introduce two new iPhone models, one with a 4.7-inch screen, and another with a 5.5-inch screen.
Apple also will unveil a new wearable device, Re/code reported on Wednesday. It would be the company’s first new product category since the introduction of the iPad in 2010.
Apple’s planned event on the second Tuesday in September is in keeping with a strategy of releasing new iPhone models in that month, kicking off a broader reboot of its product lineup in time for the holiday shopping season. Last year’s iPhone 5s and 5c also debuted on the second Tuesday of September.
Six per cent of the phones Apple sold last year were moved in the first three days the new models went on sale. In 2008, by contrast, 9 per cent of the iPhones sold in the year changed hands in the first weekend.
Bloomberg Businessweek
