Fleet deals drove a 40 per cent jump in sales at Toyota dealerships countrywide this year.
Al-Futtaim outlets, which distribute and sell the brand in the UAE, benefited from a strong increase in business activity.
Fleet sales to large companies have risen by about a quarter, while sales to small and medium sized enterprises (SMEs) have increased by just under 30 per cent.
"I think you see strong economic recovery in Dubai and it's not surprising that off the back of that, businesses need to invest in transportation," said Alan Carpenter, the general manager of fleet development at Al-Futtaim Motors.
SME fleet sales are "growing a little faster" because these are growth businesses, he added.
Al-Futtaim has been expanding its SME sales staff over the past couple of years to profit from the rapidly expanding segment, said Simon Frith, the managing director of Al-Futtaim Motors.
"That market has some specific requirements. It doesn't always just walk into your retail store. You have to be out in the market engaging with it and understanding it," he said.
"Over the last couple of years we have done extensive training and put people out there. That has paid dividends. People have said 'I didn't think you knew we existed'. But now we have relationships with these people and that for me has been a big thing."
New Camry, Land Cruiser and Yaris models in particular helped to support the growth in fleet sales this year, said Mr Carpenter. But the group did not expect to match this year's strong figures in 2013.
Large fleet sales would increase by about 15 per cent, with a slightly higher rise to SME customers, he said. Mr Carpenter was speaking on the day Toyota opened its new showroom on Sheikh Zayed Road in Dubai.
The 207,000 square foot facility has 52 service bays, manned by 72 technicians, 16 sales stations and room to display 40 cars.
"It's about 40 per cent bigger, so it's significant. It's like it says on the wall, it has given us a bit more legroom," said Mr Frith.
Toyota also reported a sharp rise in profits for the first half of the fiscal year yesterday, with an increase in revenues of more than 36 per cent to ¥10.9 billion (Dh498.5 million).
