Abu Dhabi Media (ADM) has signed an agreement with the regional pay TV provider OSN to offer ADM’s suite of high-definition channels, including its four HD sports channels, on the OSN network from September 1.
ADM’s existing HD channels, which also include Abu Dhabi Al Oula, Abu Dhabi Drama and Abu Dhabi Al Emarat, will shortly afterwards be joined by a new premium HD channel, Abu Dhabi Drama+.
The channel will feature the best in regional Arabic production months before it airs on the free-to-view Abu Dhabi Drama.
“We are looking forward to partnering with OSN, the leading pay-TV broadcaster that covers the Mena region.” said Mohamed Ebraheem Al Mahmood, chairman and managing director of Abu Dhabi Media, also the publisher of The National.
“This strategic relationship is a testament to Abu Dhabi Media’s prominence as a provider of unique and compelling content through diverse media platforms to local and international audiences.”
Subscribers who currently access the channels via ADM receivers will be able to continue doing so until their contract expires. The channels are currently also available via internet TV packages offered by du and Etisalat.
“The addition of Abu Dhabi Media’s pay channels, leaders in the region’s media and entertainment sector, will significantly enhance the value and choice we offer to our subscribers,” said David Butorac, OSN’s chief executive.
“It is a strong testament to our commitment to work with leading content creators from across the world and the region.”
ADM’s four paid-for sports channels offer a range of content including the UAE’s Arab Gulf League, with live games aired three times per week. Abu Dhabi Sports channels also have exclusive rights to broadcast the 2016 UEFA European Championship qualifiers, the Abu Dhabi F1 Grand Prix and the 2018 Fifa World Cup qualifiers.
“We understand the passion that our subscribers have for sports content, and we are excited to be able to offer the strength of ADM’s sports channels to our subscribers and even more premium Arabic entertainment choice,” said Mr Butorac.
jeverington@thenational.ae
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