German delivery giant DHL’s move to acquire a stake in Saudi logistics group Ajex last month underscored a paradox at the heart of global trade.
Even as Houthi attacks and rising insurance costs threaten shipping in the Red Sea, some in the logistics industry are doubling down on the Middle East.
The Gulf is emerging as a vital hub connecting Asia, Europe and the US. Sovereign funds and foreign companies are pouring money into ports and free zones, betting the region can keep trade moving despite the turmoil nearby.
For DHL, the tie-up offers access to Saudi Arabia’s booming e-commerce market, which even on cautious forecasts is set to grow around 12 per cent a year.
Yet that optimism jars with recent headlines. Several undersea internet cables near Jeddah were severed weeks ago, disrupting connectivity in countries including the UAE, while missile strikes on Red Sea container ships have left one of the world’s busiest waterways looking increasingly fragile.
The Red Sea, the stretch of water between Africa and the Arabian Peninsula, carries about 12 per cent of global trade.
Yet rather than pulling back, some global companies are investing more money into Gulf logistics.
Some firms I work with hope that by sending parts through the Gulf for final assembly, they might lower the duty to the 10 per cent US base tariff instead of paying the much higher levies charged on direct imports from China and other nations.
Goods exported directly from Gulf states to the US generally face the 10 per cent base tariff.
But in reality, US rules of origin demand substantial transformation, not just light assembly, so it is unclear how much they will really gain from this strategy.
That said, we have already seen this pattern elsewhere: Chinese exporters are sending more goods to the US through South-East Asia to get around Trump’s tariff wall. However, imports routed through Gulf hubs have not yet shown the same surge we see in Vietnam or Malaysia. Trade between China and the Gulf is rising fast, but much of it is oil.
Still, non-oil trade within the region itself is expanding, giving logistics groups reason to see wider opportunities. In the second quarter, Saudi Arabia’s non-oil exports rose almost 18 per cent to $23.5 billion. Re-exports – goods passing through the kingdom for sale elsewhere – jumped 46 per cent, pointing to stronger demand for warehousing and distribution.
Logistics groups are betting that free zones in Dubai, Dammam and Abu Dhabi – with their lighter taxes and customs rules – could become safe places to hold, assemble and re-export products bound for markets like the US and Europe.
Investment is flowing in. Dubai-based DP World is putting $2.5 billion into its logistics network this year, including upgrades at Jebel Ali – the region’s biggest port – while Abu Dhabi’s AD Ports reported a 15 per cent rise in second-quarter revenue to $1.3 billion, driven by its ports and free zones.
Both moves reflect a wider push to position the Gulf as more than just a transit point – instead as a hub linking Asia, Europe and the US.
Sovereign wealth funds are helping drive the push. In Saudi Arabia, the Public Investment Fund is investing heavily in Neom’s port and industrial zones. In Abu Dhabi, wealth fund ADQ is the majority owner of AD Ports, which is expanding industrial parks like Kezad that is adding more than 250,000 square metres of warehousing this year.
Not smooth sailing
However, security risks are rising in the region.
The Red Sea is one of the world’s main trade routes, linking Asia to Europe through the Suez Canal. But Houthi attacks on ships and damage to undersea cables near Jeddah have exposed the risks along that corridor. Many vessels are now taking the longer Cape of Good Hope route, adding weeks and costs to journeys.
The impact has been sharp on some Saudi ports: OceanMind data shows ship traffic along the kingdom’s Red Sea coast down about 45 per cent since 2023, with volumes at King Abdullah collapsing by more than 80 per cent in 2024 – and volumes at Jeddah, its biggest Red Sea port, falling by about a third.
Looking ahead, it is not just disruption that is shaping trade. Big new projects are also starting to change the map.
Saudi Arabia is building out the port of Neom – formerly Duba Port – as part of its $500 billion Vision 2030 megacity. There have been hiccups – efforts to bring in foreign logistics partners have stumbled: a planned $10 billion joint venture with Denmark’s DSV was delayed after regulators withheld approval.
There are business risks too. New ports only work if enough cargo passes through them. If volumes fall short, the projects could end up half empty – the “white elephants” analysts warn about.
Even with those risks, the Gulf is pressing ahead. Its logistics push is a long-term bet, with rising tariffs, strong e-commerce and changing supply chains all pointing to more demand for storage and rerouting.
For shippers, the message is to act early: warehouse and fulfilment space will only get tighter and more costly as the region positions itself as a key meeting point for global supply chains.
Carlos Cordon is professor of strategy and supply chain management at IMD
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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November 30-December 2, at The Sevens, Dubai
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Started: 2018
Founders: Eslam Hussein and Pulkit Ganjoo
Based: Dubai
Sector: Transport
Size: 9 employees
Investment: $1,275,000
Investors: Class 5 Global, Equitrust, Gulf Islamic Investments, Kairos K50 and William Zeqiri
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Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.
Based: Riyadh
Offices: UAE, Vietnam and Germany
Founded: September, 2020
Number of employees: 70
Sector: FinTech, online payment solutions
Funding to date: $116m in two funding rounds
Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices
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The specs: 2019 Infiniti QX50
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2011: Dallas bt Miami 4-2
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Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE