Jazeera Airways is launching a budget airline in conjunction with Saudi Arabia, to be based in Dammam. Photo: Jazeera Airways
Jazeera Airways is launching a budget airline in conjunction with Saudi Arabia, to be based in Dammam. Photo: Jazeera Airways
Jazeera Airways is launching a budget airline in conjunction with Saudi Arabia, to be based in Dammam. Photo: Jazeera Airways
Jazeera Airways is launching a budget airline in conjunction with Saudi Arabia, to be based in Dammam. Photo: Jazeera Airways

Kuwait's Jazeera Airways plans new low-cost airline with Saudi partners


Massoud A Derhally
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Kuwait's Jazeera Airways is starting a budget airline in Saudi Arabia along with its partners in the kingdom.

In a statement on Tuesday, Jazeera Airways said the low-cost airline, to be based at the King Fahd International Airport in Dammam, is being established in line with Saudi Arabia’s Vision 2030 economic transformation programme, which seeks to expand the tourism and aviation sector.

“Co-ordination is under way with the regulatory authorities in the kingdom to complete procedures to obtain the necessary licences in accordance with the applicable laws,” Jazeera Airways said.

The announcement comes days after Saudi Crown Prince Mohammed bin Salman announced the creation of new national airline, Riyadh Air, on Sunday.

Riyadh Air will be wholly owned by Saudi Arabia's Public Investment Fund (PIF), which has about $620 billion in assets under management and backs strategic sectors central to the kingdom's economic diversification plans.

Saudi Arabia's second national airline will connect the capital Riyadh to more than 100 destinations around the world by 2030, leveraging the country's strategic geographic location between Asia, Africa and Europe, the PIF said.

Riyadh Air is expected to contribute 75 billion Saudi riyals ($20 billion) to the country's non-oil gross domestic product growth and to create more than 200,000 direct and indirect jobs.

Saudi Arabia has invested billions of dollars in developing its tourism industry and aims to position itself as a global transport and logistics hub that will attract tourists, diversify its economy and reduce its reliance on oil.

The kingdom's Saudi Aviation Strategy calls for annual passenger traffic to be tripled to 330 million by 2030, boosting the number of destinations to 250 from 99 at present and establishing a new flag carrier.

This strategy is backed by $100 billion in investments from the government and private sector.

Saudi Arabia's Prince Mohammed last November announced that a new airport will be opened in Riyadh with six parallel runways and designed to accommodate up to 120 million travellers by 2030.

Jazeera Airways, whose first flight was on October 30, 2005, posted a record annual profit for 2022.

The airline's net profit nearly tripled, soaring to 20.1 million Kuwaiti dinars ($66 million) from 7.1 million dinars in 2021. The airline tripled the number of passengers it carried last year, reaching 3.6 million.

In January 2022, the airline's board approved a $3.4 billion deal to buy 28 narrow-body aircraft from Airbus after signing a preliminary agreement at the Dubai Airshow in November 2021. The deal included 20 A320 Neos and eight A321 Neos.

Jazeera Airways currently operates a fleet of Airbus A320 aircraft with a two-class cabin, providing both business and economy services. It also runs cargo flights.

The airline operates 19 aircraft serving 59 destinations across the Middle East, Central and South Asia, Africa and Europe.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Labour dispute

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- Abdullah Ishnaneh, Partner, BSA Law 

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Updated: August 21, 2023, 6:31 AM