A hydrogen fuel-cell prototype SUV at a petrol station in Munich. Reuters
A hydrogen fuel-cell prototype SUV at a petrol station in Munich. Reuters
A hydrogen fuel-cell prototype SUV at a petrol station in Munich. Reuters
A hydrogen fuel-cell prototype SUV at a petrol station in Munich. Reuters

BMW's move to hydrogen-powered cars comes as technology struggles to hit fast track


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BMW is showing off its first hydrogen-powered iX5 sport utility vehicles this year but still has some way to go to make the technology a viable alternative to battery-electric cars.

The German manufacturer plans to ship about 80 of the SUVs to Europe, Asia, the US and the Middle East for use in test drives and car shows, part of a drive to offer customers options outside of pure battery cars in the electric shift.

Hydrogen vehicles are struggling to take off because of high costs and a fledgling fuelling infrastructure.

“Hydrogen is a versatile energy source that has a key role to play in the energy transition process and therefore in climate protection,” BMW chief executive Oliver Zipse said in a statement.

“One technology on its own will not be enough to enable climate-neutral mobility.”

That BMW’s test fleet remains small is a reflection of the difficulties hydrogen cars — a technology companies have worked on for decades — have been having breaking into the mainstream.

Only about 60,000 of them are on the roads, with Hyundai Motor's Nexo the bestseller last year. That compares with a fleet of roughly 19 million battery-electric vehicles, BloombergNEF estimates show.

Fuel-cell systems still struggle to compete with lithium-ion batteries on costs even after the EV industry saw the first increase in pack prices last year since BNEF began tracking them in 2010.

Mercedes-Benz has phased out the hydrogen-powered variant of its GLC SUV it built in small batches.

While Honda Motor stopped production of its Clarity hydrogen model in 2021, it has announced plans to start production of a fuel-cell vehicle in the US in 2024.

BMW is weighing to start serial production of hydrogen models in the second half of this decade, but any sales push makes sense only once adequate infrastructure becomes available, said Frank Weber, the car maker’s technology chief.

Only 750 hydrogen refuelling stations were in operation globally last year, researcher Pacific Northwest National Laboratory reported.

Getting the hydrogen-powered iX5 in front of the public is one way of highlighting the technology’s strong points, BMW said.

Filling up the iX5 with hydrogen takes only four minutes, compared with about 30 minutes for charging the most advanced battery-powered vehicles.

BMW expects the adoption of hydrogen long-haul lorries to speed up installations of refuelling stations, in a boon also to passenger cars.

The company hopes that the cost of fuel-cell components comes down once hydrogen rigs are produced at scale.

“We are confident that at the end of the decade, prices for an electric vehicle with a larger battery and fuel cell cars will be on par,” Mr Weber said.

Still, BMW’s small test fleet suggests the German company is not expecting larger-scale adoption anytime soon.

It is also keeping the vehicles on a tight leash: Aside from company-organised test drives, the cars will not be handed out to drivers for everyday use.

“Fuel-cell cars are always going to be more expensive than battery-powered ones,” said BNEF analyst Martin Tengler.

“Maybe BMW is targeting a niche segment, there might some money to be made. But the big picture is that it’s best to leave hydrogen cars where they have always been — just around the corner.”

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Company profile

Name: Steppi

Founders: Joe Franklin and Milos Savic

Launched: February 2020

Size: 10,000 users by the end of July and a goal of 200,000 users by the end of the year

Employees: Five

Based: Jumeirah Lakes Towers, Dubai

Financing stage: Two seed rounds – the first sourced from angel investors and the founders' personal savings

Second round raised Dh720,000 from silent investors in June this year

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Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

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UAE v Gibraltar

What: International friendly

When: 7pm kick off

Where: Rugby Park, Dubai Sports City

Admission: Free

Online: The match will be broadcast live on Dubai Exiles’ Facebook page

UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)

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Updated: March 01, 2023, 3:30 AM