Ayman Mohamed, founder of the Electrified consumer platform, charges his fully electric Fiat 500e at a station in Cairo’s Nasr City. Photo: Ayman Mohamed
Ayman Mohamed, founder of the Electrified consumer platform, charges his fully electric Fiat 500e at a station in Cairo’s Nasr City. Photo: Ayman Mohamed
Ayman Mohamed, founder of the Electrified consumer platform, charges his fully electric Fiat 500e at a station in Cairo’s Nasr City. Photo: Ayman Mohamed
Ayman Mohamed, founder of the Electrified consumer platform, charges his fully electric Fiat 500e at a station in Cairo’s Nasr City. Photo: Ayman Mohamed

How Egypt is turning to electric vehicles to fuel its sustainability goals


Nada El Sawy
  • English
  • Arabic

A common sight on the congested roads of Cairo is black smoke billowing from the exhaust pipes of rundown minibuses.

Spotting an electric car, on the other hand, is a rarity in Egypt. Industry professionals estimate there are 1,000 to 1,800 electric cars on the road in a country with a population of 100.4 million.

But now the country is proactively taking steps to make transport more sustainable as authorities tackle the issue of air pollution, with the Egyptian government and the private sector stepping up investments.

Is Egypt ready now? Of course not. But this all needs to happen simultaneously. It can’t be the production first or the chargers first.
Hany El Kholy,
El Nasr Automotive chief executive

The country plans to manufacture E70 electric cars locally starting in mid-2022 through a deal between the state-owned El Nasr Automotive Manufacturing Company and China’s Dongfeng Motor Corporation, with the support of the Ministry of Public Enterprise.

Private sector players, such as Infinity EV and the National Automotive Company (Natco), plan to increase the number of charging stations from fewer than 100 to several thousand within the next three years as they provide supporting infrastructure necessary for EVs.

“Is Egypt ready now? Of course not. But this all needs to happen simultaneously. It can’t be the production first or the chargers first,” Hany El Kholy, chief executive of El Nasr Automotive told The National.

“By educating people of the benefits of electric cars and preparing the infrastructure ... that’s when people will start buying them."

Major car makers have announced plans for a complete shift to electric vehicles, including Jaguar by 2025, and Mercedes-Benz and Volvo by 2030.

“The EV future is coming very soon,” Yasser Saleh, Natco's chief executive told The National. “It’s time to start. There is always a first time and always a first step.”

Reducing air pollution and climate pollutant emissions are a part of Egypt’s Vision 2030, in line with the UN's 17 Sustainable Development Goals.

President Abdel Fattah El Sisi has championed a transition to a green economy and Egypt has been nominated to host the UN Cop27 conference in 2022.

Fifteen per cent of the country's 2021 national investment plan consists of green projects and by 2024, that will increase to 50 per cent, the Ministry of Environment said.

The E70 car from the Chinese Dongfeng Motor Corporation will be produced in Egypt in 2022. Photo: Ministry of Public Enterprise
The E70 car from the Chinese Dongfeng Motor Corporation will be produced in Egypt in 2022. Photo: Ministry of Public Enterprise

Two years ago, the government decided to revive production at El Nasr, which was established in 1960 but shut down operations in 2009.

“The idea was to produce electric cars in line with the president’s green initiatives,” Mr El Kholy said.

In January, El Nasr signed two contracts with Dongfeng to rehabilitate its factory at a cost of 2.5 billion Egyptian pounds ($159.4m) and assemble the Nasr E70 electric car locally.

The company imported 13 E70 cars from China and started testing them on the road in August with drivers from Uber, which has committed to going fully electric by 2040.

El Nasr expects to produce 25,000 vehicles in 2022 – a total of 15,000 for ride-hailing providers and taxis, and 10,000 for government fleets and individual users – starting by using 50 per cent local components.

Production could increase to 53,000 cars within three years, moving to 100 per cent local components.

Pricing will range from 300,000 pounds to 400,000 pounds and the government is offering 50,000 pounds as a subsidy for the first 100,000 customers.

Infinity EV has 70 stations with 210 charging points in Egypt. Photo: Infinity EV
Infinity EV has 70 stations with 210 charging points in Egypt. Photo: Infinity EV

The government plans to create 1,000 electric charging stations this year and another 3,000 in 2022.

Currently, only Infinity EV provides electric chargers in the country.

“We sensed that if we start early, we’d have the edge to secure all the real estate that’s needed,” Shams Abdel Ghaffar, managing director of Infinity EV said.

There are 70 stations with 210 charging points in Greater Cairo, Alexandria, El Alamein, Ismailia, Hurghada and Sharm El Sheikh, and along major highways.

Infinity EV is in discussions with the government to help build an EV-charging network with as many as 6,000 charging points in the next three years, Mr Abdel Ghaffar said.

The company has been providing the service free but an approved tariff will soon be announced by the Egyptian Cabinet, ranging from 1.69 pounds per kilowatt hour to 3.75 pounds for fast charging on the major highways.

Yasser Saleh, chief executive of the National Automotive Company, which plans to issue green bonds and build EV charging stations. Photo: Natco
Yasser Saleh, chief executive of the National Automotive Company, which plans to issue green bonds and build EV charging stations. Photo: Natco

Natco, which has been Daimler’s partner for Mercedes-Benz in Egypt for decades, said it would start assembling electric chargers, establishing charging stations and distributing electrical vehicles in its showrooms.

The company last month said it plans a bond issuance of 1bn pounds, of which 60 per cent to 65 per cent will be green bonds.

“We are planning to introduce the EV culture, product and concept to the Egyptian market in co-ordination with the local and global changes that are taking place in the automotive industry,” Mr Saleh of Natco said.

The move is “one step on the road” to becoming more environmentally friendly and customer-centric as the company considers an initial public offering in the next two years, he said.

Mr Saleh did not specify how many charging stations Natco would build, but said “in a timeframe of 12 to 24 months, normal consumers will start to see and feel the availability of charging stations everywhere”.

The only original equipment manufacturers selling EVs in the Egyptian market now are BMW, Hyundai and Porsche, Mr Abdel Ghaffar said.

Otherwise, traders import electric cars from the US and Europe and “sell them here for a premium”, he said.

In countries such as Norway, which has the world’s highest number of EVs per capita, government incentives make the option cheaper.

The Egyptian government is following suit by providing a customs exemption and offering a cheaper alternative with its locally produced model.

Electrified, a one-stop platform for electric mobility connecting users and services, is selling used cars ranging in price from a 2015 Fiat 500e at 230,000 pounds to a 2020 Tesla Model S at 1.8m pounds.

New electric cars range from a 2019 Volkswagen e-Lavida for 390,000 pounds to a 2020 Tesla Model 3 for 925,000 pounds.

However, Electrified founder Ayman Mohamed says the prices are comparable to gasoline-powered cars in Egypt, which also sell at a premium.

“If I’m going to buy a BMW for 1m Egyptian pounds, I can buy a Tesla,” he said.

In the long term, consumers will save money, spending approximately 20 per cent of the operating costs of a normal car and zero maintenance.

Mr Mohamed said he founded Electrified to help consumers on their EV journey, starting informally through social media in 2018 and formally last year.

The Electrified community comprises around 300,000 consumers, with 70,000 to 80,000 “ready to convert” to electric cars once concerns such as finance, service centres and charging stations are resolved.

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

In-demand jobs and monthly salaries
  • Technology expert in robotics and automation: Dh20,000 to Dh40,000 
  • Energy engineer: Dh25,000 to Dh30,000 
  • Production engineer: Dh30,000 to Dh40,000 
  • Data-driven supply chain management professional: Dh30,000 to Dh50,000 
  • HR leader: Dh40,000 to Dh60,000 
  • Engineering leader: Dh30,000 to Dh55,000 
  • Project manager: Dh55,000 to Dh65,000 
  • Senior reservoir engineer: Dh40,000 to Dh55,000 
  • Senior drilling engineer: Dh38,000 to Dh46,000 
  • Senior process engineer: Dh28,000 to Dh38,000 
  • Senior maintenance engineer: Dh22,000 to Dh34,000 
  • Field engineer: Dh6,500 to Dh7,500
  • Field supervisor: Dh9,000 to Dh12,000
  • Field operator: Dh5,000 to Dh7,000
Dubai World Cup factbox

Most wins by a trainer: Godolphin’s Saeed bin Suroor(9)

Most wins by a jockey: Jerry Bailey(4)

Most wins by an owner: Godolphin(9)

Most wins by a horse: Godolphin’s Thunder Snow(2)

What sanctions would be reimposed?

Under ‘snapback’, measures imposed on Iran by the UN Security Council in six resolutions would be restored, including:

  • An arms embargo
  • A ban on uranium enrichment and reprocessing
  • A ban on launches and other activities with ballistic missiles capable of delivering nuclear weapons, as well as ballistic missile technology transfer and technical assistance
  • A targeted global asset freeze and travel ban on Iranian individuals and entities
  • Authorisation for countries to inspect Iran Air Cargo and Islamic Republic of Iran Shipping Lines cargoes for banned goods
Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

BMW M5 specs

Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor

Power: 727hp

Torque: 1,000Nm

Transmission: 8-speed auto

Fuel consumption: 10.6L/100km

On sale: Now

Price: From Dh650,000

What is tokenisation?

Tokenisation refers to the issuance of a blockchain token, which represents a virtually tradable real, tangible asset. A tokenised asset is easily transferable, offers good liquidity, returns and is easily traded on the secondary markets. 

Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

The alternatives

• Founded in 2014, Telr is a payment aggregator and gateway with an office in Silicon Oasis. It’s e-commerce entry plan costs Dh349 monthly (plus VAT). QR codes direct customers to an online payment page and merchants can generate payments through messaging apps.

• Business Bay’s Pallapay claims 40,000-plus active merchants who can invoice customers and receive payment by card. Fees range from 1.99 per cent plus Dh1 per transaction depending on payment method and location, such as online or via UAE mobile.

• Tap started in May 2013 in Kuwait, allowing Middle East businesses to bill, accept, receive and make payments online “easier, faster and smoother” via goSell and goCollect. It supports more than 10,000 merchants. Monthly fees range from US$65-100, plus card charges of 2.75-3.75 per cent and Dh1.2 per sale.

2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

• PayPal is probably the best-known online goods payment method - usually used for eBay purchases -  but can be used to receive funds, providing everyone’s signed up. Costs from 2.9 per cent plus Dh1.2 per transaction.

The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet

UAE gold medallists:

Omar Al Suweidi (46kg), Khaled Al Shehhi (50kg), Khalifa Humaid Al Kaabi (60kg), Omar Al Fadhli (62kg), Mohammed Ali Al Suweidi (66kg), Omar Ahmed Al Hosani (73), all in the U18’s, and Khalid Eskandar Al Blooshi (56kg) in the U21s.

Why it pays to compare

A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.

Route 1: bank transfer

The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.

Total cost: Dh567.25 - around 2.9 per cent of the total amount

Total received: €4,670.30 

Route 2: online platform

The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.

Total cost: Dh74.10, around 0.4 per cent of the transaction

Total received: €4,756

The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.

Company%20Profile
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Updated: September 20, 2021, 8:52 AM