Ryan Lefers, right, co-founder and chief executive of Red Sea Farms with fellow co-founder Mark Tester. Saudi Arabia's Red Sea Farms uses mainly saltwater and sunlight to grow crops sustainably. Courtesy: Red Sea Farms
Ryan Lefers, right, co-founder and chief executive of Red Sea Farms with fellow co-founder Mark Tester. Saudi Arabia's Red Sea Farms uses mainly saltwater and sunlight to grow crops sustainably. Courtesy: Red Sea Farms
Ryan Lefers, right, co-founder and chief executive of Red Sea Farms with fellow co-founder Mark Tester. Saudi Arabia's Red Sea Farms uses mainly saltwater and sunlight to grow crops sustainably. Courtesy: Red Sea Farms
Ryan Lefers, right, co-founder and chief executive of Red Sea Farms with fellow co-founder Mark Tester. Saudi Arabia's Red Sea Farms uses mainly saltwater and sunlight to grow crops sustainably. Court

Saudi Arabian AgriTech start-up exceeds investment target with $16m funding round


Deena Kamel
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Saudi Arabian agriculture technology start-up Red Sea Farms said it raised $16 million as it closed its latest funding round, exceeding its initial target of $10m, to accelerate its growth in the kingdom and across the Middle East, as it focuses on sustainable food production in the arid region.

Investors from the US, UAE and Saudi Arabia – including Aramco entrepreneurship arm Wa'ed – participated in the oversubscribed pre-series A investment round in Red Sea Farms, the start-up said in a statement on Sunday.

“We look forward to working closely with our investors and our Red Sea Farms team to accelerate plans to roll out our technology in Saudi, the Middle East and North America,” Ryan Lefers, chief executive of Red Sea Farms, said.

Red Sea Farms uses mainly salt water to cool greenhouses and irrigate crops, reducing the fresh water and energy requirements by up to 10-fold, according to its website. Established in 2018, it mainly grows organic tomatoes in environment-controlled farms at a number of locations in Saudi Arabia, including Mishkat, Jaww and Thuwal.

Sustainable farming is a priority for countries in the region with arid climates to improve food security, with governments partnering with the private sector to develop new agricultural technologies.

Red Sea Farms received an initial $10m investment from Aramco's Wa’ed venture, the Saudi government-owned Future Investment Initiative, King Abdullah University of Science and Technology (Kaust) and the UAE-based venture capital group Global Ventures, according to the statement.

US-based AgriTech firm AppHarvest and investment firm Bonaventure contributed the remaining $6m in the funding round.

AppHarvest, an applied technology company building indoor farms in Appalachia, is listed on the Nasdaq in the US. It combines traditional agricultural techniques with cutting-edge technology including artificial intelligence and robotics in sustainable farming methods.

Potential investors are already exploring opportunities to be part of Red Sea Farms’ next round of fundraising in 2022, the company said.

Investors are increasingly seeking opportunities in sustainable projects that contribute to UN Sustainable Development Goals, as well as meet environmental, sustainability and governance (ESG) principles as countries seek to rebuild greener economies in the wake of the Covid-19 pandemic.

Red Sea Farms, set up by Mr Lefers along with Mark Tester and Derya Baran, aims to reduce the use of fresh water in farming by 85 to 90 per cent. It is based at Kaust in Thuwal, 96 kilometres north of Jeddah.

Red Sea Farms is initially using its technology to grow and sell tomatoes in Saudi Arabia, but ultimately plans to sell entire growing systems to buyers around the world, it said in June.

In 2019, the company received a $1.9m investment from the Kaust Innovation Fund and Riyadh-based Research Products Development Company.

Other governments in the region are also supporting AgriTech companies. Last year, Abu Dhabi said it will offer more than Dh110m ($30m) in financial incentives to companies in the sector looking to set up operations in the emirate as part of its Dh50 billion Ghadan 21 accelerator initiative.



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Your rights as an employee

The government has taken an increasingly tough line against companies that fail to pay employees on time. Three years ago, the Cabinet passed a decree allowing the government to halt the granting of work permits to companies with wage backlogs.

The new measures passed by the Cabinet in 2016 were an update to the Wage Protection System, which is in place to track whether a company pays its employees on time or not.

If wages are 10 days late, the new measures kick in and the company is alerted it is in breach of labour rules. If wages remain unpaid for a total of 16 days, the authorities can cancel work permits, effectively shutting off operations. Fines of up to Dh5,000 per unpaid employee follow after 60 days.

Despite those measures, late payments remain an issue, particularly in the construction sector. Smaller contractors, such as electrical, plumbing and fit-out businesses, often blame the bigger companies that hire them for wages being late.

The authorities have urged employees to report their companies at the labour ministry or Tawafuq service centres — there are 15 in Abu Dhabi.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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The bio:

Favourite film:

Declan: It was The Commitments but now it’s Bohemian Rhapsody.

Heidi: The Long Kiss Goodnight.

Favourite holiday destination:

Declan: Las Vegas but I also love getting home to Ireland and seeing everyone back home.

Heidi: Australia but my dream destination would be to go to Cuba.

Favourite pastime:

Declan: I love brunching and socializing. Just basically having the craic.

Heidi: Paddleboarding and swimming.

Personal motto:

Declan: Take chances.

Heidi: Live, love, laugh and have no regrets.

 

Updated: August 15, 2021, 2:25 PM