Actress Tanya Roberts is alive and in recovery at a Los Angeles hospital after a fall, her representative told US media outlets.
Her publicist, Mike Pingel, said she had died on Sunday, January 3.
The incorrect report came after Pingel's call with her distraught spouse, who had recently visited her.
Lance O'Brien told Pingel that she "seemed for him to slip away", the Associated Press reported.
News organisations around the world, including The National, then reported on Roberts's death.
The Bond girl, who played Stacey Sutton in A View to a Kill, was admitted to the Cedars-Sinai Medical Centre in California after she fell on December 24 while walking her dog near her home.
She is still in hospital, Pingel said on Monday afternoon, saying her condition was poor.
Roberts has had a storied career in film and television.
She starred in That '70s Show and Charlie's Angels. She also worked as a producer and model.
On Monday, her former co-stars from That '70s Show paid tribute to Roberts after reading reports of her death.
Actor Topher Grace tweeted: "I was so sad to hear that Tanya Roberts has passed away. She was a Bond girl, one of Charlie’s Angels, and truly a delightful person to work with. I had never acted before and, to be honest, a little nervous around her. But she couldn’t have been kinder. We’ll miss you Midge," before being corrected by co-star Ashton Kutcher.
"Yo bro she's not dead," he wrote in reply to the tweet.
Roberts is 65 years old.