The 2014 Audi S8. Courtesy Audi
The 2014 Audi S8. Courtesy Audi
The 2014 Audi S8. Courtesy Audi
The 2014 Audi S8. Courtesy Audi

Road test: 2014 Audi S8


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Theoretically, cars such as the Audi S8 shouldn’t really work. A huge, luxurious barge with firepower to rival that of a contemporary supercar should be a rolling contradiction, a motoring oxymoron. Yet, despite its nonsensical approach to speed in an age when we’re more and more controlled by the authorities, it just seems to come together in a glorious manifestation of automotive irreverence.

Forgetting regions like our own for a moment, the S8 and its ilk will never be huge sellers but there’s sufficient demand for the super barge to make it a production reality and, Jaguar XJR and Merc S63 AMG aside, the S8 almost has the marketplace to itself. I haven’t driven either of those other two yet but I don’t need to in order to realise that the S8 is a very entertaining car, indeed. The model used to be fitted with a version of the V10 that Lamborghini used in its Gallardo but now it’s two cylinders and more than a litre smaller yet, with the help of twin turbochargers, the performance on tap is as bonkers as ever, even if the aural enjoyment from its exhausts is somewhat less than before.

Externally, it’s something of a sleeping lion – not particularly threatening, a bit ordinary perhaps. The slightly lower-than-­normal stance does help, as do the gorgeous alloys and the quad pipes but it’s not going to turn any heads and, to be honest, you don’t need to in a car such as this. Because, when you’re ensconced in its flawless cabin, you start to feel at peace with the world. There’s nothing for you to prove; you have made it big and who cares if nobody notices?

Seriously, everything about the S8’s interior is spot on. From the quilted leather upholstery to the subtle carbon trim, the beautifully designed dials set within the driver’s binnacle and the way the infotainment screen ejects itself from the dash and retracts again when not in use, it’s all just so and everything you run a finger along or prod feels exquisite. And despite its imposing exterior dimensions, the cabin still manages to feel snug and offer plenty of usable space at the same time.

My only gripe (and this has really hacked me off) is that there’s no USB port for me to charge my phone while on the move. Even Ford ­Fiestas come equipped with that but, after some digging around on the internet, I discover that Audi will sell (sell!) you an adaptor should you require one. In this day and age you should not have to buy an extra piece of kit such as this – these are now the basic requirements of ­motorists.

I’m in danger of becoming so annoyed about this that my enjoyment of what is otherwise an exemplary motor car is under threat. So, with a deep breath, I banish the negativity and get on the gas. At low speeds the V8 shuts down half its cylinders to conserve fuel and reduce emissions but the other four pots wake up and get to work the instant the throttle is given a squeeze. And when they do, the world becomes a blur and whoever is behind the wheel laughs out loud because the civility and serenity of an S8 at low and medium speeds is replaced by a maniacal induction roar while other traffic is dispatched in the blink of an eye. It’s addictive stuff… wholly inappropriate yet tremendous, guilty fun.

In the default suspension mode, hit a corner at speed and the S8 can’t disguise its mass but, with the car set up for more sporting progress (using the excellent rotary dial control on the centre console), extra stiffness can be liberated, meaning you can attack apexes at will. As hilarious as it would no doubt be, however, I doubt you’ll ever see one of these on a racetrack so is there any real point to its performance potential?

Obviously, if you drive one in Germany, you’ll have all manner of hedonistic fun on that country’s unrestricted autobahn routes. But here? Where there’s a speed camera practically every kilometre? Is there any way you can enjoy such a car without being viewed as an antisocial yob or criminal? I would argue that you can, because just knowing that all that power and pace are available should you ever require them is enough. Like owning a house with more bedrooms and bathrooms than you could ever use in daily life, the sense of well-being afforded by just having them can sometimes be the ultimate reward.

Unfortunately, these sorts of cars inevitably suffer huge depreciation within just months of them being driven from the showrooms. If you can cope with that financial hit, then good for you – the S8 could be all the car you’d ever desire. For the rest of us, a nearly new one will represent an absolute bargain. If you’ll excuse me, I need to start trawling those classifieds.

khackett@thenational.ae

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The Bio

Ram Buxani earned a salary of 125 rupees per month in 1959

Indian currency was then legal tender in the Trucial States.

He received the wages plus food, accommodation, a haircut and cinema ticket twice a month and actuals for shaving and laundry expenses

Buxani followed in his father’s footsteps when he applied for a job overseas

His father Jivat Ram worked in general merchandize store in Gibraltar and the Canary Islands in the early 1930s

Buxani grew the UAE business over several sectors from retail to financial services but is attached to the original textile business

He talks in detail about natural fibres, the texture of cloth, mirrorwork and embroidery 

Buxani lives by a simple philosophy – do good to all

The specs: 2018 Harley-Davidson Fat Boy

Price, base / as tested Dh97,600
Engine 1,745cc Milwaukee-Eight v-twin engine
Transmission Six-speed gearbox
Power 78hp @ 5,250rpm
Torque 145Nm @ 3,000rpm
Fuel economy, combined 5.0L / 100km (estimate)

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Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

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Name: Hassan Mohsen Elhais

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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