Recapping The National's Industry Insights forum, Part 2

During the second half of The National's Industry Insights forum on the media, the panelists discussed future sources of TV revenue.

Cue up these times to listen to key points in the conversation:

1:44  The shift from TV shows to entertainment brands.

5:58  How has the shift to cross-platform brands developed in the Middle East?

12:01  Have regional producers spent the time and effort to build entertainment brands?

15:34  The weaknesses in the local content industry.

16:58  Mazen Hayek: TV remains the dominant entertainment medium of the Arab world.

26:35  Should we expect more product placement in regional TV shows? And who is driving it?

31:24  Why produce placement alone is not very valuable.

34:47  Is there any point in releasing 3D television content when no one has 3D televisions?

39:51  In an age of internet television, aren't TV channels just middlemen distributors?

42:35  Do television channels really understand what Saudi Arabia wants?

44:31  Final remarks: Where do we go from here? What will be the key to increasing revenues within the TV industry?