Pakistani stars and director talk about new film Dekh Magar Pyaar Say

Expect stunning landscapes – from London to Lahore – in this romantic comedy, says director Asad ul Haq.

Sikander Rizvia and Humaima Malick in Dekh Magar Pyaar Say. Courtesy HKC Entertainment

Pakistani ad-filmmaker Asad ul Haq makes his directorial debut with the romantic comedy Dekh Magar Pyaar Say, which was released in cinemas across the UAE on August 13.

It also marks the acting debut of Sikander Rizvi, grandson of legendary Pakistani playback singer, the late Madam Noor Jehan. Starring opposite Rizvi is Pakistani actress Humaima Malick, who made her Bollywood debut last year with Raja Natwarlal.

The trio, who visited Dubai to promote the movie, talked to The National about showcasing Pakistan in the film, and contributing to their country's film industry.

Asad, as an advertising-filmmaker, you have been known for your attention to detail. How will that translate onto the big screen?

Asad: Dekh Magar Pyaar Say is a romantic comedy with a twist. It will dispel the commonly held notion and clichés that go with the romantic genre. Because the story is so different, the styling has been done in a very different way as well. We shot in Lahore and some parts in London. The styling is by Saima Rashid Bargfrede. Our Creative and Fashion Design Director is Hassan Shehryar Yasin. Both are names who need no introduction in their respective fields. You will definitely see a very visually appealing product on screen.

Why did you choose to shoot this film in Lahore?

Asad: Not only is Lahore the cultural hub of Pakistan, but I find it to be the most romantic city in the country. As such, it was the perfect place to shoot the film.

Sikander, you come from the family of one of Pakistan’s most legendary performers: Madam Noor Jehan, who was your grandmother. Your aunts have been singers as well, and your sister Sonya Jehan is a model and actress. Was acting a natural progression for you, from your current career as a restaurateur running Xander’s, one of Karachi’s most popular restaurants?

Sikander: I got a call from Asad following my appearance in a commercial, and I thought he was contacting me to audition for another one. When it turned out to be for a film, I was quite surprised. But then I thought, "If my own sister is acting, then why not me?" Personally, I didn't think the audition went all that well, but Asad must have seen something in me, for him to call me back. I couldn't say no.

Humaima, your Bollywood film last year, Raja Natwarlal, didn't do too well. How are you feeling about Dekh Magar Pyaar Say?

Humaima: This is a really exciting time to be a part of the industry. There are so many amazing projects coming out: Bin Roye, Wrong Number, etc. New people are working on new projects and creating waves. Bollywood may be a bigger industry. But we have just as much talent in Pakistan, too.

Asad, your leading duo display brilliant chemistry on and off-screen. The trailer for the film looks pretty good, too. How do you feel it turned out?

Asad: Dekh Magar Pyaar Say is a manifestation of our culture, our stories, and our music, delivered to you in breathtaking visuals. We have done our best to come up with something that is entertaining and original, is grounded in our culture, and tells our story. We have made an effort to contribute to the great work that is coming out of the Pakistani film industry today, and are looking forward to seeing what everyone else thinks.