Lady Gaga performs in Pittsburgh. Kevin Mazur / WireImage
Lady Gaga performs in Pittsburgh. Kevin Mazur / WireImage
Lady Gaga performs in Pittsburgh. Kevin Mazur / WireImage
Lady Gaga performs in Pittsburgh. Kevin Mazur / WireImage

Lady Gaga has arrived in Dubai: Here’s what to expect from her Meydan concert


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Unless you’ve been living under a rock, you’ll know one of the biggest pop stars alive is descending on Dubai tonight.

Lady Gaga and her 95-strong entourage of make-up artists and hair stylists flew into town on Monday, with her pet French bulldog, Asia, tucked firmly under the singer’s arm.

Did she bring all her wigs? Will she censor her raunchy show, despite her own mantra of breaking taboos and pushing boundaries? And more importantly, will she forget to put on her bottoms (again)?

We can reveal all here about what to expect when the songstress rocks Meydan racecourse tonight with her first UAE show, part of her worldwide ArtRAVE: The Artpop Ball tour.

The show

It’s a rollicking, confetti-blasting, glitter-infested, heart-pumping two-hour rave to which 25,000 people are invited.

Lady Gaga knows how to put on a show – and unlike Madonna, to whom she is often compared (much to Madonna’s chagrin), she is less ice queen and more about the “fan-to-artist” connection, complete with spectacular theatrics to boot.

The singer bursts on stage from below to the sounds of Artpop, the title track from the album that inspired the tour, wearing a spangly bejewelled and bewinged leotard decorated with a blue gazing ball designed by the artist Jeff Koons (the same orb graces the cover of her album).

The setlist veers from new album tracks such as Donatella, MANiCURE and Venus, to old favourites including Poker Face, Paparazzi, Born This Way and Just Dance, which are sure to get the audience gyrating.

Out of deference to her host country, she is likely to tone down the – how can we put this delicately – more suggestive moves accompanying songs such as Do What U Want.

“It will not be censored but it will not be 100 per cent provocative either,” says a diplomatic Marco Rios, the chairman and chief executive of AMI Live, the entertainment firm bringing Lady Gaga to the Middle East.

He admits the show has been tweaked to "respect the local laws". So for all those looking forward, with all the prurience of a Victorian peep-show audience, to the singer's costume change on stage before launching into Bad Romance, you will be sadly disappointed. Lady Gaga will not be getting her kit off in public.

The venue

It has played host to Elton John, Sting and Jennifer Lopez. Now Meydan has been transformed for the arrival of Mother Monster, although our sources tell us she will not be staying in the adjoining hotel.

Without giving an exact figure – but no doubt his wallet is feeling a bit light at the moment – Rios admits that AMI has spent a “massive” amount on preparations for Lady Gaga, which is akin to saying Madonna is getting on a bit.

A 345-strong crew has been working furiously to get the stage ready in time, with 100 tonnes of equipment, from lighting tools to props – and that is in addition to Lady Gaga’s own entourage.

The stadium has been completely overhauled, with two stages connected by catwalks made of translucent Lucite, allowing concertgoers to walk underneath while still watching the show. The main stage resembles a white cave or igloo, which has been compared to Atlantica from The Little Mermaid, with a backdrop of digitised stars.

The outdoor arena will be fully air-conditioned, which will be a blessed relief to all those fans fearing sweltering in the late-summer humidity.

Tickets were still available this week and the venue looks far from sold out. In comparison, tickets for Gaga’s UK dates were reportedly snapped up within five minutes of going on sale.

The outfits

Octopuses can breathe easy – no molluscs will be harmed in the making of this show (we’re not counting the backstage buffet).

Lady Gaga’s infamous latex polka dot outfit with tentacles has been ditched from the Dubai show. Rios says it was logistically impossible to bring everything from previous shows in Australia, the US and South Korea.

Luckily, it was just one of about seven get-ups that become increasingly bizarre as the night went on, from a seashell bikini top and oversized wig to a range of masks and headpieces – and, of course, the anime-inspired atrocity with multicoloured furry leg warmers and dreadlocked bunches to match.

It wouldn’t be Gaga without a unique twist on fashion. Offstage, she has had a propensity of late to forget to dress her bottom half (see every outing in Sydney; Korea and the New York Mets game, where she turned up in her underwear and a leather jacket).

We would expect nothing less though from the princess of pop, who infamously wore a meat dress with a matching jaunty hat made entirely of the flesh of dead animals at the 2010 MTV Video Music Awards.

The fans

According to the Urban Dictionary, Little Monsters “live and breathe Lady Gaga. We make clothes out of random household materials and spend hours learning her dances”.

Being a little wacky and off-kilter is no bar to joining this unique clan – in fact, it’s positively welcomed. Mother Monster embraces high-school geeks and techy nerds alike with a mantra of feeling the love.

We blame her for encouraging her fans’ obsession. Previous concerts have featured her inviting fans who throw stuffed toys embedded with such poetic messages as “I love you sooooo much!” at her to join her on stage or backstage. So if you pelt her with a heartfelt letter about how you were snubbed at the age of 4 or are depressed about losing your toy bear Snuggles, there’s a good chance you might get a private audience.

Some fans’ insane devotion has even landed them a mention in the newspapers. Ian Clark, for example, named his daughter after the star, while Jo Muir spent six days camping outside the Langham hotel in London, where Lady Gaga was staying, just for a glimpse of the singer.

“My friends and family all think I’m crazy,” Muir laughed manically, “but I think it’s worth it.”

The rider

No pop legend can earn her diva stripes without a few extreme demands. In 2009, before hitting the big time, Lady Gaga contented herself with a few cans of Dr Pepper.

These days her rider extends to 14 pages, which include demands for Bran Flakes and Special K without berries or raisins, organic teas, peanut butter with flax seed, sprouted grain tortillas and homemade guacamole.

She also insists on white leather sofas, fresh white, yellow or lavender roses, black-satin drapes and a mannequin with a puffy pink wig, according to court papers during a 2012 lawsuit involving her former assistant Jennifer O’Neill. Expect more explosive revelations when O’Neill publishes her tell-all book.

The critics

Reviews of the show so far – the tour has already covered much of the US and Canada and will go on to Europe after Dubai – have been a bit of a mixed bag.

August Brown of the LA Times says: "Gaga, once at the vanguard of high fashion, feminism and deliciously low-brow electro-pop, seems to have thrown her lot in with a contemporary EDM [electronic dance music] culture that was already kind of a cliché on arrival."

Jon Caramanica of The New York Times felt she was "still a fearsome singer when she chooses to be, which is to say rarely on records but often in concerts".

Alexis Petridis of The Guardian wrote: "Informing the world in 2013 that you've birthed the idea to blend visual art with pop music feels a bit like grandly announcing you've had a brainwave to mix jazz and funk, or thrash and metal.

“The urge to take Lady Gaga gently by the arm and explain to her that a few people had actually come up with the idea before was hard to suppress.”

What are NFTs?

Are non-fungible tokens a currency, asset, or a licensing instrument? Arnab Das, global market strategist EMEA at Invesco, says they are mix of all of three.

You can buy, hold and use NFTs just like US dollars and Bitcoins. “They can appreciate in value and even produce cash flows.”

However, while money is fungible, NFTs are not. “One Bitcoin, dollar, euro or dirham is largely indistinguishable from the next. Nothing ties a dollar bill to a particular owner, for example. Nor does it tie you to to any goods, services or assets you bought with that currency. In contrast, NFTs confer specific ownership,” Mr Das says.

This makes NFTs closer to a piece of intellectual property such as a work of art or licence, as you can claim royalties or profit by exchanging it at a higher value later, Mr Das says. “They could provide a sustainable income stream.”

This income will depend on future demand and use, which makes NFTs difficult to value. “However, there is a credible use case for many forms of intellectual property, notably art, songs, videos,” Mr Das says.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Where to submit a sample

Volunteers of all ages can submit DNA samples at centres across Abu Dhabi, including: Abu Dhabi National Exhibition Centre (Adnec), Biogenix Labs in Masdar City, NMC Royal Hospital in Khalifa City, NMC Royal Medical Centre, Abu Dhabi, NMC Royal Women's Hospital, Bareen International Hospital, Al Towayya in Al Ain, NMC Specialty Hospital, Al Ain

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