Joe Doucet's face mask design is meant to be worn like sunglasses. Courtesy Joe Doucet
Joe Doucet's face mask design is meant to be worn like sunglasses. Courtesy Joe Doucet
Joe Doucet's face mask design is meant to be worn like sunglasses. Courtesy Joe Doucet
Joe Doucet's face mask design is meant to be worn like sunglasses. Courtesy Joe Doucet

From plastic bubbles to printed faces: 6 cutting-edge face masks that have been created to fight Covid-19


Katy Gillett
  • English
  • Arabic

We're happy to make a statement via the clothes we wear, so as face masks become the "new normal" amid the coronavirus pandemic, why not express ourselves by wearing something other than the standard-issue surgical mask?

That, at least, is the thought on the minds of designers across the world, as they attempt to make a rather simple necessity more visually appealing.

Here are six rather unique designs for face masks we’ve come across in recent weeks.

The 'scary' one

Icelandic designer Yrurari’s knitted face coverings made headlines around the world because they’re pretty bizarre. While they’re not designed to particularly stop the virus in its tracks, they are created to be “scary” looking, and so prevent other people from coming too close. Yr Johannsdottir – the designer’s real name – has incorporated grotesque tongues and freaky fangs into her work.

She has no plans to mass produce the items, but rather keep them as a reminder of unusual times. Textile museums in the US and the Netherlands have already reportedly expressed interest in adding the masks to their collections.

More information is at www.yrurari.com

The spherical one

Berlin art collective Plastique Fantastique has come up with the iSphere, which is inspired by 1950s science-fiction comics and utopian movements of the 1960s.

“The iSphere is a funny and serious object that stimulates how to approach this exceptional situation,” founders Marco Canevacci and Yena Young said in a statement. They designed it when it became mandatory for people to keep their nose and mouth covered while using public transport in Germany's capital city.

While they aren’t selling the product, they are teaching people how to make one in a tutorial on their website. “[It] is an open-source project that everybody can produce, develop and improve. We taped two transparent hollow hemispheres together and cut a hole that fits our heads. The whole procedure took approximately 30 minutes and the costs for the material are around €24 [Dh95].”

The pair suggest also using add-ons such as a sun shade, mirrored layer, integrated microphone, a speaker, ventilator or even a snorkel.

More information is at www.plastiquefantastique.de/iSphere

The inflatable one

Three Italian design studios came together to come up with the Soffio, the Italian word for “blow”, which is a brightly coloured inflatable face shield that will allow people to socialise safely in restaurants and bars.

MARGstudio, Alessio Casciano Design and Angeletti Ruzza have conceived a shield made from PVC with a plastic visor and elastic head strap, and the shield will be positioned away from the face so that whoever is wearing it can still eat and drink. They say each mask could be manufactured for less than €1.

The fashionable one

While fashion houses across the world have begun producing their own versions of face masks, one of the more intriguing creations has come from New York designer Joe Doucet. He has designed a less “uncomfortable and awkward” face shield that will protect non-medical users and can be worn more like a pair of sunglasses.

The conceptual design is curved, with a transparent guard that fronts dark sunglass lenses and arms. He imagines the device would be made out of polycarbonate and manufactured in a similar way to sunglasses.

A conceptual design for a face mask by Joe Doucet. Courtesy Joe Doucet
A conceptual design for a face mask by Joe Doucet. Courtesy Joe Doucet

“How do we encourage mass adoption of an unwanted necessity?” the designer asked when posting his designs on social media. “To try and create a face shield that people would actually want to wear rather than simply put up with, Joe Doucet has designed a shield with integrated sunglass lenses and arms that make them more practical and feel less alien and intrusive on the wearer than a typical face shield would.

“It is hoped that improving the basic face shield design will encourage far greater uptake of its usage and help everyone adjust to the ‘new normal’ that awaits us.”

It was last reported that Doucet is searching for a brand or manufacturing partner to produce the shield. The company confirmed to The National that they hope to bring these to market by mid-summer.

More information is at www.joedoucet.com

The one with a face

Resting Risk Face is a company that prints users’ faces on masks so they can use facial recognition technology while wearing them.

The US brand was set up by artist Danielle Baskin, who lives in San Francisco. Inspiration struck after she realised people who use this kind of technology couldn’t unlock their phones when wearing any standard-issue mask. “My immediate thought was to put a face on the mask,” she told design website Dezeen.

“I was aware that it is a bit dystopian to sell a virus-related product, so I played into the dystopia,” she said, adding that the company describes itself as a maker of “trendy dystopian product”.

The company’s N95 TrueDepth compatible masks, which do unlock phones, are still in production, but as there’s a shortage of N95s, they’ve also started a fabric version as the company Maskalike. That one doesn’t unlock phones, but it does resemble your face and make you more recognisable to others. There’s a waiting list to get one, though.

More information is at www.faceidmasks.com

The one with an electrical charge

The Guardian G-Volt by LIGC Applications is a face mask that uses a graphene filtration system that can be sterilised and then safely reused.

The idea is that a low-level electrical charge will be passed through the mask when it’s plugged into a battery pack via a USB port, therefore repelling any particles trapped in the mask.

Watch this video explainer on the product here:

The company, which is based in New York, claims the system is 99 per cent effective against particles bigger than 0.3 micrometres and 80 per cent effective against anything smaller. Graphene is naturally antibacterial, so the mask will also protect users from bacteria, as well as air pollution.

Rather than being a reaction to the pandemic, the team has said it's actually been designing and testing the mask for the past five years. However, while it was last reported that the company was crowdfunding for the project online and plans to manufacture the items in Belgium, this campaign has since ended and there’s no word yet on a release date.

Need inspiration for your own designs? Watch our video on how regular people are getting creative using materials at home to make face masks:

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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A skilled worker would be someone at a professional level (levels 1 – 5) which includes managers, professionals, technicians and associate professionals, clerical support workers, and service and sales workers.

The worker must also have an attested educational certificate higher than secondary or an equivalent certification, and earn a monthly salary of at least Dh4,000. 

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COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 

Founders: Ines Mena, Claudia Ribas, Simona Agolini, Nourhan Hassan and Therese Hundt

Date started: January 2017, app launched November 2017

Based: Dubai, UAE

Sector: Private/Retail/Leisure

Number of Employees: 18 employees, including full-time and flexible workers

Funding stage and size: Seed round completed Q4 2019 - $1m raised

Funders: Oman Technology Fund, 500 Startups, Vision Ventures, Seedstars, Mindshift Capital, Delta Partners Ventures, with support from the OQAL Angel Investor Network and UAE Business Angels