The latest stage of twofour54 Creative Lab’s ongoing partnership with Etihad Airways, originally announced in December 2013, will see five music videos made by Creative Lab members take to the skies on Etihad’s inflight entertainment system in celebration of UAE National Day.
The videos include Ishy Bilady, a collaboration between acclaimed Emirati film maker Ali Mostafa and composer Taha Al Ajami; Ya Khalifatna, a collaboration between renowned Emirati poet, Arif Al Khaja, and singer/composer, Fayez Al Saeed; and Making History, which was selected to be performed in front of the UAE President, Sheikh Khalifa bin Zayed Al Nahyan, at the official 40th UAE National Day celebrations.
The latest cycle of films follows a similar arrangement between the partners in September, which saw films including the ADFF Award-winners Mur Light and Fedding the 500 screened on Etihad’s flights to over 100 destinations all over Asia, Africa, The Middle East, Europe, the Americas and Australasia.
Maryam al Mheiri, chief operating officer of twofour54, commented: “Creative lab and Etihad’s partnership embodies the mission of twofour54 to develop the quality and accessibility of Arabic content. This suite of UAE National Day videos celebrates the rich culture of our nation and showcases the immense talent of our creative lab members.
“We look forward to continuing our relationship with Etihad to bring high-quality home-grown content to passengers travelling on the airline’s extensive network.”
cnewbould@thenational.ae
