Even more than most people who have lived through an Arabian summer, the property industry tends to regard the hottest months with a kind of stoic terror. That seasonal fear has been exacerbated by the recession, but today Abu Dhabi Finance announced that it is fighting back with its marketing budget.
The mortgage provider, which was founded during the inauspicious month of November of 2008, has hired the BPG Group to do creative and media for a four-month outdoor, radio and television advertising campaign, along with some cinema spots. The campaign is part of a larger communication drive that includes the company's new website, designed by Flip Media.
Abu Dhabi Finance meets heat with ads
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