• In 'Hellbound', Yang Ik-june plays detective Jin Kyung-hoon, who is struggling to reconcile with his teenage daughter after the murder of his wife. All photos: Netflix
    In 'Hellbound', Yang Ik-june plays detective Jin Kyung-hoon, who is struggling to reconcile with his teenage daughter after the murder of his wife. All photos: Netflix
  • The show is set in an alternative universe where an apparition randomly appears to pronounce the impending death of people who've committed some form of crime.
    The show is set in an alternative universe where an apparition randomly appears to pronounce the impending death of people who've committed some form of crime.
  • Death sentences are carried out on a specific date and time by three smoky Hulk-like beings who appear out of nowhere, tearing apart the damned and sending them to 'hell'.
    Death sentences are carried out on a specific date and time by three smoky Hulk-like beings who appear out of nowhere, tearing apart the damned and sending them to 'hell'.
  • Religious group New Truth, whose leader claims to have intimate knowledge of the beings, insist it's God's way of meting out judgment.
    Religious group New Truth, whose leader claims to have intimate knowledge of the beings, insist it's God's way of meting out judgment.
  • 'Hellbound' is receiving rave reviews after it was released on November 19, and has a 100 per cent 'fresh' rating on review aggregator Rotten Tomatoes.
    'Hellbound' is receiving rave reviews after it was released on November 19, and has a 100 per cent 'fresh' rating on review aggregator Rotten Tomatoes.
  • Kim Hyun-joo plays lawyer Min Hye-jin who tries to help a damned woman and becomes the target of New Truth and Arrowheads.
    Kim Hyun-joo plays lawyer Min Hye-jin who tries to help a damned woman and becomes the target of New Truth and Arrowheads.
  • Park Jungja in the show.
    Park Jungja in the show.
  • The puzzling appearance of the supernatural beings soon leads to conspiracy theories as large-scale pandemonium ensues.
    The puzzling appearance of the supernatural beings soon leads to conspiracy theories as large-scale pandemonium ensues.
  • Vigilantes are egged on by a masked internet star who pronounces his own witch-hunts from a gaming chair.
    Vigilantes are egged on by a masked internet star who pronounces his own witch-hunts from a gaming chair.
  • Critics are praising the show for its philosophical tone, while presenting it in a Marvel-style action flick, albeit a more violent and bloodier version.
    Critics are praising the show for its philosophical tone, while presenting it in a Marvel-style action flick, albeit a more violent and bloodier version.

Why is 'Hellbound', the new viral Korean Netflix show, being compared to 'Squid Game'?


  • English
  • Arabic

If you're up to date with your Netflix show rankings, you'll have noticed Hellbound, the new South Korean drama that's currently the streaming platform's most-watched non-English series, ahead of the record-breaking Squid Game.

According to top10.netflix.com, the new website launched by Netflix on which it shares weekly viewing metrics, in the week beginning November 15 to 21, Hellbound had already been viewed for more than 43.8 million hours, compared with 38.6 million hours for Squid Game.

The dark and violent sci-fi show, from the mind of creator Yeon Sang-ho – the man behind cult favourite Train to Busan – is already receiving rave reviews after it dropped on November 19, and has a 100 per cent "fresh" rating on review aggregator Rotten Tomatoes.

According to The Guardian, it is "better than Squid Game" and "will still be talked about a decade from now".

What is 'Hellbound' all about?

Death sentences in 'Hellbound' are carried out on a specific date and time by three smoky Hulk-like beings who appear out of nowhere. Photo: Netflix
Death sentences in 'Hellbound' are carried out on a specific date and time by three smoky Hulk-like beings who appear out of nowhere. Photo: Netflix

The show is set in an alternative universe where an apparition randomly appears to pronounce the impending death of people who've committed some form of crime. The sentence is then carried out on a specific date and time by three smoky Hulk-like beings who appear out of nowhere, literally tearing apart the damned and torching them to a crisp, sending them to "hell".

The puzzling appearance of the supernatural beings soon leads to conspiracy theories as large-scale pandemonium ensues. The fear and confusion empowers a religious group, New Truth, whose leader claims to have intimate knowledge of the beings, insisting it's God's way of meting out judgment. Doubters are violently attacked by a radical group, the Arrowhead, who take on the mantle of vigilantes and who are egged on by a masked internet star who pronounces his own witch-hunts from a gaming chair.

Religious group New Truth gain power and influence through their charismatic leader who claims to know the reason behind the supernatural occurrences. Photo: Netflix
Religious group New Truth gain power and influence through their charismatic leader who claims to know the reason behind the supernatural occurrences. Photo: Netflix

In this mayhem, we are introduced to some of the show's main characters: Detective Jin Kyung-hoon (played by Yang Ik-june), who is struggling to reconcile with his teenage daughter after the murder of his wife; lawyer Min Hye-jin (Kim Hyun-joo) who tries to help a damned woman and becomes the target of New Truth and Arrowheads; and Bae Young-jae (Park Jeong-min), a TV station producer who desperately seeks answers after a loved one is damned.

South Korean heart-throb Yoo Ah-in plays Jeong Jin-soo, the charismatic leader of New Truth, who may or may not have the answer to the baffling occurrences.

What are the reviews saying?

Kim Hyun-joo plays Min Hyejin, a lawyer who tries to help a damned woman and becomes the target of New Truth and Arrowheads. Photo: Netflix
Kim Hyun-joo plays Min Hyejin, a lawyer who tries to help a damned woman and becomes the target of New Truth and Arrowheads. Photo: Netflix

On Rotten Tomatoes many critics praising the show for its philosophical tone, while presenting it in a Marvel-style action flick, albeit a more violent and bloodier version.

"This highly bingeable series is not about the terror of the monsters, but what would happen next – how so many people would lose their minds and sense of self, especially if such a literal force of wrath were rationalised as vengeance for our sins," Nick Allen writes for Rogerebert.com. "The terror here is people, the opportunists, cult leaders and blind believers who follow fear to the point of shaming others, hating others, destroying each other for the goal of earning God's mercy. Yeon’s series mixes this grounded horror with thoughtful discussions about how we define a sin, and what we as human beings are deserving of from such a God."

The Guardian's Stuart Heritage points out similarities between the show's themes with current events.

"There are nods to internet culture – most noticeably in the Arrowhead, a QAnon-esque group that frequently appears to scream hysterical frenzy-whipping claptrap directly on to a live stream," he says. "Hellbound is a truly exceptional drama wrapped in only the lightest of genre thrills."

Will there be season two?

Director and creator Yeon Sang-ho says season two of 'Hellbound' is yet to be discussed. Photo: Netflix
Director and creator Yeon Sang-ho says season two of 'Hellbound' is yet to be discussed. Photo: Netflix

Director Yeon, who created the show from his webtoon, a digital comic series, which was first released in 2002, says the second season will follow the same timeline. Speaking to Variety, he said he hasn't had the time to discuss season two with Netflix.

"Because Hellbound is based on the original webtoons, my partner Choi Kyu-seok and I have decided that the story afterwards will be told first through the webtoon and, as for whether we would want to turn that into another live-action series, that’s something that we will need further discussion on," he said. "As you know, we have only just released Hellbound season one and so we didn’t have any time to discuss that issue with Netflix. So I would say this is something we need further discussion on."

Of course, the show's shocking ending and success all but ensures it won't be long before a new season is announced.

What are the influencer academy modules?
  1. Mastery of audio-visual content creation. 
  2. Cinematography, shots and movement.
  3. All aspects of post-production.
  4. Emerging technologies and VFX with AI and CGI.
  5. Understanding of marketing objectives and audience engagement.
  6. Tourism industry knowledge.
  7. Professional ethics.

Profile of MoneyFellows

Founder: Ahmed Wadi

Launched: 2016

Employees: 76

Financing stage: Series A ($4 million)

Investors: Partech, Sawari Ventures, 500 Startups, Dubai Angel Investors, Phoenician Fund

How it works

Each player begins with one of the great empires of history, from Julius Caesar's Rome to Ramses of Egypt, spread over Europe and the Middle East.

Round by round, the player expands their empire. The more land they have, the more money they can take from their coffers for each go.

As unruled land and soldiers are acquired, players must feed them. When a player comes up against land held by another army, they can choose to battle for supremacy.

A dice-based battle system is used and players can get the edge on their enemy with by deploying a renowned hero on the battlefield.

Players that lose battles and land will find their coffers dwindle and troops go hungry. The end goal? Global domination of course.

'Cheb%20Khaled'
%3Cp%3E%3Cstrong%3EArtist%3A%20%3C%2Fstrong%3EKhaled%3Cbr%3E%3Cstrong%3ELabel%3A%20%3C%2Fstrong%3EBelieve%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
US households add $601bn of debt in 2019

American households borrowed another $601 billion (Dh2.2bn) in 2019, the largest yearly gain since 2007, just before the global financial crisis, according to February data from the New York Federal Reserve Bank.

Fuelled by rising mortgage debt as homebuyers continued to take advantage of low interest rates, the increase last year brought total household debt to a record high, surpassing the previous peak reached in 2008 just before the market crash, according to the report.

Following the 22nd straight quarter of growth, American household debt swelled to $14.15 trillion by the end of 2019, the New York Fed said in its quarterly report.

In the final three months of the year, new home loans jumped to their highest volume since the fourth quarter of 2005, while credit cards and auto loans also added to the increase.

The bad debt load is taking its toll on some households, and the New York Fed warned that more and more credit card borrowers — particularly young people — were falling behind on their payments.

"Younger borrowers, who are disproportionately likely to have credit cards and student loans as their primary form of debt, struggle more than others with on-time repayment," New York Fed researchers said.

Updated: November 29, 2021, 1:50 PM