Rita Ora launches new Adidas Original collection in Dubai

Rita Ora launches her new Adidas Originals collection in Dubai. Courtesy adidasMENA
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DUBAI // British singer and style icon Rita Ora brought UAE fans to frenzy as she launched her new collection for Adidas Originals in Dubai on Wednesday.

The star, who is in Dubai to headline the UAE’s RedFestDXB festival, met with fans in Dubai Mall.

Ora designed the collection with Asia in mind: “I was in Asia a couple of years ago and I became obsessed with everything there — the fashion, the culture, the landscapes, their values even the animals and wildlife,” she said.

On being back in Dubai, after first visiting four years ago, Ora said “I love this place. It has a great energy around it and I love meeting my fans here.”

Bethany Starr, 15, was moved to tears at the opportunity to meet Ora and was gifted a Kimono that Ora had been wearing in-store.

Ms Starr said: “It can’t believe it. To meet Rita was a dream come true. I’m such a big fan. I grew up in Dubai and saw her with she last came to Redfest.”

The new collection is now available across Adidas stores and online.

To learn more, visit mena.adidas.com