Why were The Beatles significant?
How did their music spearhead the 1960s pop-culture movement dubbed the British Invasion in the US?
And who is Jude and where is Penny Lane?
While these queries sound like the perfect starting off points for spirited conversations by Beatlemaniacs, they were actually elements of serious inquiry at Liverpool Hope University.
In 2009, the UK institution made global headlines by offering what was believed to be the first Master's degree on The Beatles.
The academic programme, titled The Beatles, Popular Music and Society, was offered on a full-time and part-time basis by the university's Department of Music and included four 12-week modules and a final dissertation.
A decade ago today, on January 25, 2011, Canadian student and singer Mary Lu Zahalan-Kennedy took the long and winding road to the lectern to receive her diploma as the first graduate of the course.
In an interview with the BBC, she admitted the experience wasn't all strawberry fields.
"The course was challenging, enjoyable and it provided a great insight into the impact The Beatles had and still have to this day across all aspects of life,” she said.
The course is no longer offered at the university, but their move helped shed a light on a growing number of academic courses dedicated to various aspects of the Fab Four, from their lyricism to their fashion choices.
While the idea of analysing the literary quality of Yellow Submarine may prove a bit much for the casual student, the growth in this niche subject field indicates there are still many diehard fans with tickets to ride.
Music and industry appreciation
One of the oldest known courses dates back more than 25 years ago, to the University of Southern California, where they launched The Beatles: Their Music and Their Times by senior lecturer Bill Bierach.
The five-month undergraduate course, which is still offered today by Bierach, begins every August with weekly lectures exploring "pertinent background information on the four Beatles, their personal and professional dealings, their approach to live performance and studio recording, and the activities of their managerial and production staff".
It culminates with three exams.
Such was the popularity of the course, Bierach went on to offer other Beatles lectures, including Strawberry Fields Forever: The Beatles' Impossible Song.
While aware such dedication to the band could leave some scratching their heads, Bierach explained The Beatles' significance can only be appreciated within a larger context.
"In the music world, there's before The Beatles and after The Beatles," he said in an interview on the university website.
"The technology that's available today never would've happened if The Beatles hadn't come along. They were such intriguingly original musicians."
Perhaps buoyed by its enduring success, the nearby University of California, Los Angeles (UCLA) launched a Beatles course of its own.
Offered by the university’s Herb Alpert School of Music, the programme – open to undergraduate and graduate students – comes with well-connected guest lecturers from the music industry who provide first-hand accounts of working with The Beatles.
According to UCLA adjunct professor David Leaf, who launched the course, the programme is not meant to be an exercise in fan appreciation. Instead, the focus is on how The Beatles managed to maintain their lucrative standing 50 years on.
"We'll watch how their story unfolds in real time, how they created a body of timeless and enormously influential music, and how the group has both been the subject of dozens of films and become an iconic trademark that still generates over $100 million in worldwide revenue every year – even though the group last performed on a concert stage more than a half-century ago," Leaf statedon the university's website.
Other universities, mainly in the US, also developed courses about the Fab Four for beginners and those wanting to delve deeper than the catchy melodies.
New York's Skidmore College has been offering various Beatles courses and seminars for over 20 years, including an introductory course on their career.
While Illinois Wesleyan University, in the US Midwestern state of Illinois, previously offered The Beatles and Their World, a course looking at how the group influenced attitudes towards fashion and global conflicts.
The University of Pittsburgh also ran The Music of The Beatles course, which focused on their career "within the social and cultural context of the 1960s".
The course came complete with a required audio list of select albums, DVDS and YouTube links of performances, all of which will then be assessed through six “listening assignments”.
No shortcut to success
With so many people spending hours listening, discussing and dissecting The Beatles fact and folklore, how do band members feel about all of the classroom attention?
"Ridiculous and yet very flattering," offered Paul McCartney in a 2014 interview published on his website.
The singer and bassist said such courses are “cool”, if the goal remains academic. If the aim from the classes, however, is to be a successful musician, well, then, you have to let it be.
“I don’t think that by studying popular music you can become a great popular musician; it may be that you use it to teach other people about the history, that’s all valuable,” he said.
“But to think that you can go to a college and come out like Bob Dylan? Someone like Bob Dylan, you can’t make it.”
MOUNTAINHEAD REVIEW
Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
Director: Jesse Armstrong
Rating: 3.5/5
Origin
Dan Brown
Doubleday
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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
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In the village of Mevagissey in southwest England the housing stock has doubled in the last century while the number of residents is half the historic high. The village's Neighbourhood Development Plan states that 26% of homes are holiday retreats. Prices are high, averaging around £300,000, £50,000 more than the Cornish average of £250,000. The local average wage is £15,458.
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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