Singer Pharrell Williams has collaborated with design studio Pentatonic to create the Pebble, an eco-friendly, portable cutlery set. Instagram / Pentatonic
Singer Pharrell Williams has collaborated with design studio Pentatonic to create the Pebble, an eco-friendly, portable cutlery set. Instagram / Pentatonic
Singer Pharrell Williams has collaborated with design studio Pentatonic to create the Pebble, an eco-friendly, portable cutlery set. Instagram / Pentatonic
Singer Pharrell Williams has collaborated with design studio Pentatonic to create the Pebble, an eco-friendly, portable cutlery set. Instagram / Pentatonic

Pharrell Williams is creating a eco-cutlery set made from recycled CDs and food packaging


Farah Andrews
  • English
  • Arabic

Every inch the product for our times, American singer Pharrell Williams has created the Pebble, a reusable cutlery set made from recycled CDs and food packaging.

Pebble by Otherware comprises of chopsticks, a knife, fork, spoon, and a straw, all of which fold down and can be stored in a colourful and compact 105 millimetre by 52mm by 54mm case.

The product is a collaboration between Williams's creative collective, I Am Other, and design company Pentatonic.

The Pebble's colourful, compact case. Instagram / Pentatonic
The Pebble's colourful, compact case. Instagram / Pentatonic

It is billed as a way to "stay safe and sustainable in a modern world", ensuring that you're using your own clean cutlery, rather than the single-use options currently being offered by many global outlets amid the coronavirus pandemic.

Pentatonic says the product "provides peace of mind in regards to personal hygiene".

The description reads: "Weighing the same as a smartphone, the Pebble comes in a mash of pastel colours made to catch the eye. Each pebble comes with a custom clip to hang your Pebble from a belt loop or bag strap. Each utensil can hang solo off the clip, too, for times you only need a fork or spoon."

Appropriately, given Williams's career as a singer and producer, the product is "made from music" with the case crafted out of recycled CDs. That is not the only eco-friendly element, as the handles have been made from recycled food packaging and the cutlery's tips are anodised titanium-coated steel. The set can be widely recycled when users have finished with them, or traded back to Otherware, to be made into new products.

Both Pentatonic and Williams have a history of using eco materials in their designs.

Pentatonic has previously made drinking glasses from broken smartphone screens, chairs from textile factory off-cuts and wallets from plastic bottles. In October 2018, they were spotlighted by department store, Selfridges London and named Conscious Creators.

In August 2015, Williams's collaboration with clothing company G Star Raw was entirely made with fabric crafted from ocean plastic.

The Pebble is available for €55 (Dh227) from www.otherware.co

Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

Rajasthan Royals 153-5 (17.5 ov)
Delhi Daredevils 60-4 (6 ov)

Rajasthan won by 10 runs (D/L method)

FFP EXPLAINED

What is Financial Fair Play?
Introduced in 2011 by Uefa, European football’s governing body, it demands that clubs live within their means. Chiefly, spend within their income and not make substantial losses.

What the rules dictate?
The second phase of its implementation limits losses to €30 million (Dh136m) over three seasons. Extra expenditure is permitted for investment in sustainable areas (youth academies, stadium development, etc). Money provided by owners is not viewed as income. Revenue from “related parties” to those owners is assessed by Uefa's “financial control body” to be sure it is a fair value, or in line with market prices.

What are the penalties?
There are a number of punishments, including fines, a loss of prize money or having to reduce squad size for European competition – as happened to PSG in 2014. There is even the threat of a competition ban, which could in theory lead to PSG’s suspension from the Uefa Champions League.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

The biog

Alwyn Stephen says much of his success is a result of taking an educated chance on business decisions.

His advice to anyone starting out in business is to have no fear as life is about taking on challenges.

“If you have the ambition and dream of something, follow that dream, be positive, determined and set goals.

"Nothing and no-one can stop you from succeeding with the right work application, and a little bit of luck along the way.”

Mr Stephen sells his luxury fragrances at selected perfumeries around the UAE, including the House of Niche Boutique in Al Seef.

He relaxes by spending time with his family at home, and enjoying his wife’s India cooking. 

The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Price: From Dh801,800
Yahya Al Ghassani's bio

Date of birth: April 18, 1998

Playing position: Winger

Clubs: 2015-2017 – Al Ahli Dubai; March-June 2018 – Paris FC; August – Al Wahda