![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/K4LN24K4AQMUYZSOPLEBSJLNXY.jpg?smart=true&auth=6b3e81e7880d90306bbb450f3bbd7356f484d82d57b11e049c5db25212ee12b6&width=400&height=225)
Guests attend as BTS visit the 'Today' Show at Rockefeller Plaza in New York City, US. AFP
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K-pop boy band BTS visit the SiriusXM Studios in New York City, US. AFP
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BTS member RM speaks during a ceremony marking the National Youth Day at the presidential Blue House in Seoul, South Korea. AP
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BTS host a livestreaming concert. AP
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BTS accounted for almost 90 per cent of Big Hit Entertainment's sales in the first half of 2020. Reuters
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZU5LOVCEHZT4IHRBIFR6MYUCUU.jpg?smart=true&auth=bd94447d0a5a5d343b02423ddd10c606cd3e3cce9cff72c20432bf178dd5251e&width=400&height=225)
A woman walks by a board showing members of BTS to advertise a local bank's money exchange in Seoul, South Korea. AP Photo
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Z3YM7Q3F2ZT5SOUEKEMTQYVTTI.jpg?smart=true&auth=6ac71d605a2a6ccbb7225426b4250be62f45d1d5da8a92a3ad02826beb427414&width=400&height=225)
BTS visit the SiriusXM Studios in New York City, US. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/QGQ5O2KBAFBS4PXOAMO3JSTYRE.jpg?smart=true&auth=2f6959335c8222a3af5b4dd5d1ac509545dfb42ed56c4f6632bc87195de6cb6d&width=400&height=225)
People walk past commercial posters showing BTS members outside a duty free shop in Seoul. AFP
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People walk past a commercial poster showing BTS members at a subway station in Seoul. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/7MZFOEPCQY2ANGU3WPGZACIDOU.jpg?smart=true&auth=d46e74ba574792a3d708e7a3e85d58414d5f8dfde11f9fabdbb1855a4626294f&width=400&height=225)
A man walks past a board showing BTS at a duty free shop in Seoul. AP Photo
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/VEZV6WH2WT3M3WE5NKRZ5NEIBI.jpg?smart=true&auth=c87083817a6f82a08b88beb2749b57730392e0e3bdd0680145989104508fd85f&width=400&height=225)
Guests attend as BTS visits the 'Today Show at Rockefeller Plaza in New York City, US. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/74FMZAYCLPFH7N2KKSGQDE64VM.jpg?smart=true&auth=f09fba68e2f7b9eb8f3d40eec0b8a21e338a0c78f52d546e7e2dcdb97c00c857&width=400&height=225)
A man walks past commercial posters showing BTS members in Seoul. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/K4LN24K4AQMUYZSOPLEBSJLNXY.jpg?smart=true&auth=6b3e81e7880d90306bbb450f3bbd7356f484d82d57b11e049c5db25212ee12b6&width=400&height=225)
Guests attend as BTS visit the 'Today' Show at Rockefeller Plaza in New York City, US. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/OKG5YDBROXG7RDCMGHU2HD675U.jpg?smart=true&auth=bb3ba977702b36d6c200b4414d58432e94c9a5666765eac1bf1284ab1b9f3a24&width=400&height=225)
K-pop boy band BTS visit the SiriusXM Studios in New York City, US. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/XUU6FO4JMN53RDOEJH75TCSFLU.jpg?smart=true&auth=3de96a5d726e288f3895f9e234101f5b9c20138acf23c6d224b79cfaa4ddc3c6&width=400&height=225)
BTS member RM speaks during a ceremony marking the National Youth Day at the presidential Blue House in Seoul, South Korea. AP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZTDWSUL74IGWMNQHQ7ZUQ32VTQ.jpg?smart=true&auth=0eb142fe394407824180ad1eca4cddf53c796840d20f1363733af1942a68a4a1&width=400&height=225)
BTS host a livestreaming concert. AP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/QEHH2WMS23UTDULKIDUW3EHMJM.jpg?smart=true&auth=a9725b5a95fc8b17a3815102a796f7ef87df5977c4647dcc4ebd4a8139f440eb&width=400&height=225)
BTS accounted for almost 90 per cent of Big Hit Entertainment's sales in the first half of 2020. Reuters
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZU5LOVCEHZT4IHRBIFR6MYUCUU.jpg?smart=true&auth=bd94447d0a5a5d343b02423ddd10c606cd3e3cce9cff72c20432bf178dd5251e&width=400&height=225)
A woman walks by a board showing members of BTS to advertise a local bank's money exchange in Seoul, South Korea. AP Photo
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/Z3YM7Q3F2ZT5SOUEKEMTQYVTTI.jpg?smart=true&auth=6ac71d605a2a6ccbb7225426b4250be62f45d1d5da8a92a3ad02826beb427414&width=400&height=225)
BTS visit the SiriusXM Studios in New York City, US. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/QGQ5O2KBAFBS4PXOAMO3JSTYRE.jpg?smart=true&auth=2f6959335c8222a3af5b4dd5d1ac509545dfb42ed56c4f6632bc87195de6cb6d&width=400&height=225)
People walk past commercial posters showing BTS members outside a duty free shop in Seoul. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/6QFRUJLQYNV5TU6YUC5KRLZL4Y.jpg?smart=true&auth=16c11a9a4d47ed7d4f201b948ea9cf055149d3d78c7b5d9429243c33662f9293&width=400&height=225)
People walk past a commercial poster showing BTS members at a subway station in Seoul. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/7MZFOEPCQY2ANGU3WPGZACIDOU.jpg?smart=true&auth=d46e74ba574792a3d708e7a3e85d58414d5f8dfde11f9fabdbb1855a4626294f&width=400&height=225)
A man walks past a board showing BTS at a duty free shop in Seoul. AP Photo
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/VEZV6WH2WT3M3WE5NKRZ5NEIBI.jpg?smart=true&auth=c87083817a6f82a08b88beb2749b57730392e0e3bdd0680145989104508fd85f&width=400&height=225)
Guests attend as BTS visits the 'Today Show at Rockefeller Plaza in New York City, US. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/74FMZAYCLPFH7N2KKSGQDE64VM.jpg?smart=true&auth=f09fba68e2f7b9eb8f3d40eec0b8a21e338a0c78f52d546e7e2dcdb97c00c857&width=400&height=225)
A man walks past commercial posters showing BTS members in Seoul. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/K4LN24K4AQMUYZSOPLEBSJLNXY.jpg?smart=true&auth=6b3e81e7880d90306bbb450f3bbd7356f484d82d57b11e049c5db25212ee12b6&width=400&height=225)
Guests attend as BTS visit the 'Today' Show at Rockefeller Plaza in New York City, US. AFP
'Butter': K-pop superstars BTS are releasing a new English-language song
This will be the group's second English track after last year's 'Dynamite'
![Evelyn Lau](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Fthenational%2F326930c8-426e-4292-8915-488062faf4ec.png?smart=true&auth=bf65363a4ec5524d4fde02fe884073b2948f09e3aaac804a1077fa41b77f1ecb&width=70&height=70)
Evelyn Lau
27 April, 2021
- Listen In English
- Listen In Arabic