Bred Abu Dhabi 2024: What we learnt from the festival's opening day


Saeed Saeed
  • English
  • Arabic

With a batch of new festivals, Abu Dhabi is putting its stamp on the UAE events calendar this year.

These include the inaugural Saadiyat Nights concert series, featuring the likes of Sting and Mariah Carey, and the coming Abu Dhabi Comedy Week at Etihad Arena, headlined by the superstar comics Dave Chappelle and Andrew Schultz.

Establishing itself on the list is Bred Abu Dhabi, an annual hip-hop music and culture festival returning this week for its second iteration at Yas Bay. On Wednesday's opening night – the festival runs until Sunday – there were examples of maturity, progress and expansion, with welcome new additions.

Whereas last year’s inaugural event – the bumper lineup of artists included Big Sean, Dave East and Omar Suleiman – seemed scattershot, this year’s musical programme is more streamlined with artists having their own space and time to shine. With international musicians, such as Ty Dolla $ign and Don Toliver, performing from Thursday to Saturday, Bred Abu Dhabi is bookended with evenings dedicated to regional acts.

The opening night of Bred AbuDhabi featured regional DJs like EL Waili. Photo: Antonie Robertson/The National
The opening night of Bred AbuDhabi featured regional DJs like EL Waili. Photo: Antonie Robertson/The National

Performing on the smaller AMP Stage, Wednesday’s line-up showcased the breadth of talent in the region.

Emir Taha showed why he is one to watch, with his deft fusion of alternative RnB taking melodic cues from Turkish folk and hip-hop trap music. The recipe makes for some heady songs, like Huyu Suyu, which has his probing and velvety croon matched with stuttering drums and languid ambient synths. Kendine Gel is more straight-up RnB with its English verses culminating in tantalising hooks sung in Turkish.

Dubai's Ugly Moss also showcased his beefed-up approach to trap music. Backed by a DJ and electric guitarist, he delivered forceful takes on new track 3al hady and fan favourite El Sara7a.

Sudanese rapper Dafencii was also in fine and slightly manic form. Hard-hitting tracks such as the 2021 breakout single Rksha still blisters courtesy of his elastic flow that darts between Sudanese and Saudi dialects in pensive beats. The introspective El Maktoub, a song about handling disappointment, brings his lyricism to the forefront.

Through six hours of performances, the AMP Stage didn’t feel like a secondary attraction. Well positioned amid the food and fashion stalls, the audience and constant flow of visitors keep the space buzzing throughout the evening.

Here is what else to look out for at Bred Abu Dhabi.

A sprawling site

Bred Abu Dhabi welcomed a diverse crowd at Yas Bay. Antonie Robertson/The National
Bred Abu Dhabi welcomed a diverse crowd at Yas Bay. Antonie Robertson/The National

Nestled in a corner of Yas Bay and also accessible from the escalators from Hilton Abu Dhabi Yas Island, Bred Abu Dhabi is deceptively large and proudly represents its home city.

A stunning visual installation of the Abu Dhabi sign in Arabic working greets you at the front gate in what will be the festival’s selfie hotspot.

The site is seemingly split into three sections, with the AMP Stage and the main Arena Stage at the flanks. The heart of the site is a basketball and futsal court home to competitive matches featuring local sides. Fashion and merchandise stalls are dotted around the site, ensuring there is plenty to see.

Garnering a sizeable crowd on the opening day was Fovero, the street wear brand from Ramallah that is home to shirts featuring Palestinian embroidery. The Bhype Video Shop is also worth checking out, with its vintage selection of video titles like basketball comedy White Men Can’t Jump, gritty crime drama New Jack City and a couple of New Kids on the Block concert videos. A first edition of 1971 dystopian novel A Clockwork Orange by Anthony Burgess is also on the shelves.

Other stalls and pavilions in the festival include the UK's 5ivepillars, who have shirts and hoodies inspired by Islamic culture, and Chinese sports brand Anta.

New York pizzas and sandwiches

American-Yemeni owner Rahim 'General Ock' Mohammed leads the team at The Ocky Way. Antonie Robertson/The National
American-Yemeni owner Rahim 'General Ock' Mohammed leads the team at The Ocky Way. Antonie Robertson/The National

Foodies will have a lot to savour, with Bred Abu Dhabi featuring nearly 20 outlets, some of which are exclusive pop-ups.

Hailed by the New Yorker as one of the best pizzas in New York, Scarr's pizza is showcasing some of that pedigree. The superbly cheesy lemon pepper pizza slice and the Hot Boi that comes drizzled with spicy honey sauce (Dh45 each) are worth sampling.

New York-style deli sandwiches are also on offer at The Ocky Way. With American-Yemeni owner Rahim 'General Ock' Mohammed behind the grill, the joint serves hefty-sized chopped chicken and beef sandwiches loaded with cheese and fries. “This will put you to sleep, my man” says Rahim and it nearly does.

Who else is performing?

Bred Abu Dhabi continues throughout the weekend with UK rappers Aitch and AJ Tracey performing on Thursday, US rapper Offset and DJ Metro Boomin the following night, while Ty Dolla $ign and Don Toliver appear on Saturday.

Sunday's final night will feature an all-regional lineup of artists, including Palestinian American singer Lana Lubany and Morocco's Dystinct.

Bred Abu Dhabi runs until Sunday at Yas Bay. Tickets from Dh95 at bredabudhabi.com

TECH%20SPECS%3A%20APPLE%20IPHONE%2014%20PLUS
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Museum of the Future in numbers
  •  78 metres is the height of the museum
  •  30,000 square metres is its total area
  •  17,000 square metres is the length of the stainless steel facade
  •  14 kilometres is the length of LED lights used on the facade
  •  1,024 individual pieces make up the exterior 
  •  7 floors in all, with one for administrative offices
  •  2,400 diagonally intersecting steel members frame the torus shape
  •  100 species of trees and plants dot the gardens
  •  Dh145 is the price of a ticket
French business

France has organised a delegation of leading businesses to travel to Syria. The group was led by French shipping giant CMA CGM, which struck a 30-year contract in May with the Syrian government to develop and run Latakia port. Also present were water and waste management company Suez, defence multinational Thales, and Ellipse Group, which is currently looking into rehabilitating Syrian hospitals.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

What vitamins do we know are beneficial for living in the UAE

Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Some of Darwish's last words

"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008

His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.

Milestones on the road to union

1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.

August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.

December 9: UAE joins the United Nations.

Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

The biog

Name: Shamsa Hassan Safar

Nationality: Emirati

Education: Degree in emergency medical services at Higher Colleges of Technology

Favourite book: Between two hearts- Arabic novels

Favourite music: Mohammed Abdu and modern Arabic songs

Favourite way to spend time off: Family visits and spending time with friends

Breaking News: The Remaking of Journalism and Why It Matters Now
Alan Rushbridger, Canongate

How to improve Arabic reading in early years

One 45-minute class per week in Standard Arabic is not sufficient

The goal should be for grade 1 and 2 students to become fluent readers

Subjects like technology, social studies, science can be taught in later grades

Grade 1 curricula should include oral instruction in Standard Arabic

First graders must regularly practice individual letters and combinations

Time should be slotted in class to read longer passages in early grades

Improve the appearance of textbooks

Revision of curriculum should be undertaken as per research findings

Conjugations of most common verb forms should be taught

Systematic learning of Standard Arabic grammar

The Greatest Royal Rumble card

50-man Royal Rumble - names entered so far include Braun Strowman, Daniel Bryan, Kurt Angle, Big Show, Kane, Chris Jericho, The New Day and Elias

Universal Championship Brock Lesnar (champion) v Roman Reigns in a steel cage match

WWE World Heavyweight ChampionshipAJ Styles (champion) v Shinsuke Nakamura

Intercontinental Championship Seth Rollins (champion) v The Miz v Finn Balor v Samoa Joe

United States Championship Jeff Hardy (champion) v Jinder Mahal

SmackDown Tag Team Championship The Bludgeon Brothers (champions) v The Usos

Raw Tag Team Championship (currently vacant) Cesaro and Sheamus v Matt Hardy and Bray Wyatt

Casket match The Undertaker v Rusev

Singles match John Cena v Triple H

Cruiserweight Championship Cedric Alexander v Kalisto

White hydrogen: Naturally occurring hydrogenChromite: Hard, metallic mineral containing iron oxide and chromium oxideUltramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica contentOphiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on landOlivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour

PRISCILLA
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Countries recognising Palestine

France, UK, Canada, Australia, Portugal, Belgium, Malta, Luxembourg, San Marino and Andorra

 

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10 tips for entry-level job seekers
  • Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
  • Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
  • Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
  • For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
  • Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
  • Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
  • Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
  • Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
  • Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
  • Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.

Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz

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Afro%20salons
%3Cp%3E%3Cstrong%3EFor%20women%3A%3C%2Fstrong%3E%3Cbr%3ESisu%20Hair%20Salon%2C%20Jumeirah%201%2C%20Dubai%3Cbr%3EBoho%20Salon%2C%20Al%20Barsha%20South%2C%20Dubai%3Cbr%3EMoonlight%2C%20Al%20Falah%20Street%2C%20Abu%20Dhabi%3Cbr%3E%3Cstrong%3EFor%20men%3A%3C%2Fstrong%3E%3Cbr%3EMK%20Barbershop%2C%20Dar%20Al%20Wasl%20Mall%2C%20Dubai%3Cbr%3ERegency%20Saloon%2C%20Al%20Zahiyah%2C%20Abu%20Dhabi%3Cbr%3EUptown%20Barbershop%2C%20Al%20Nasseriya%2C%20Sharjah%3C%2Fp%3E%0A
Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

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Company Fact Box

Company name/date started: Abwaab Technologies / September 2019

Founders: Hamdi Tabbaa, co-founder and CEO. Hussein Alsarabi, co-founder and CTO

Based: Amman, Jordan

Sector: Education Technology

Size (employees/revenue): Total team size: 65. Full-time employees: 25. Revenue undisclosed

Stage: early-stage startup 

Investors: Adam Tech Ventures, Endure Capital, Equitrust, the World Bank-backed Innovative Startups SMEs Fund, a London investment fund, a number of former and current executives from Uber and Netflix, among others.

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Updated: April 25, 2024, 7:57 AM