Vox Cinemas is reopening in Ras Al Khaimah today, Tuesday, June 23, and in Sharjah tomorrow, Wednesday, June 24.
The operator, Majid Al Futtaim, announced that following government directives, Vox Cinemas at Al Hamra Mall, Ras Al Khaimah, and both Vox Cinemas and Magic Planet at City Centre Sharjah will welcome guests back this week.
Precautionary measures in place will include physical distancing procedures and extensive sanitisation.
Both Magic Planet and Vox Cinemas will operate at reduced occupancy. In cinema auditoriums, seats in front of, behind and next to a guest’s selected spot will be left vacant, while at Magic Planet, alternate seats will be kept free on rides. Machines will be spaced apart to ensure physical distancing can be maintained.
Majid Al Futtaim conducted research to identify the key safety measures required to make guests feel comfortable to return to its venues. The findings have been used to tweak the guest experience and implement training plans in readiness for the reopenings.
“Our team has been relentlessly planning and preparing to welcome back guests, and we have introduced innovative new health and safety measures, which have been successfully implemented across our entertainment experiences in Dubai,” said Cameron Mitchell, chief executive of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment.
“Since we reopened [in Dubai] last month, 93 per cent of guests in Dubai have said they are satisfied or extremely satisfied with our enhanced measures and we will continue to ensure a best-in-class experience for our guests in Ras Al Khaimah and Sharjah, with health, safety and customer satisfaction at the forefront.”
