Whoever said "nothing good happens after 2am" had clearly never come up with an idea for a surprise hit movie that started as an online prank among friends and blew up to become one of the most acclaimed horror films, not only of the year, but of the decade.
For the creators of Host, the British horror movie based around Zoom that recently arrived on OSN to scare the bejeezus out of the UAE, it was precisely during that time between 2am and dawn that something very good (and by very good, we mean terrifyingly scary) happened.
It started, as some of the most fantastical ideas usually do, with a 4.30am idea sent on WhatsApp from London writer and horror fan Jed Shepherd, to his equally sleep-deprived friend and director Rob Savage. A message that Shepherd then promptly forgot about as he finally drifted off to sleep in the early morning haze of creative insomnia.
By the time he woke up, his two-word idea – "Zoom seance" – was pitched by Savage to some of the biggest horror production studios in the world. US streaming service Shudder not only greenlit the project and put up the cash, but also said: "You've got two weeks to put a script together."
Shepherd and his co-writers, Savage and Gemma Hurley, got together – over Zoom calls, of course, because London was deep into a tier 3 lockdown then – to craft a nerve-twangingly terrifying jump-fest that, while owing plenty to 1999's genre-subverting The Blair Witch Project, also managed to perfectly capture the modern zeitgeist.
In this instance, the creeping sense of impending doom the pandemic had unleashed across the globe. Or, as the New York Times puts it, a horror that "speaks to our moment of uncertainty".
Shudder loved the script. "Now go away and make it," the company said. "You've got 12 weeks."
‘We were just making a film for our friends, with our friends’
"In early lockdown in the UK last year, I started a WhatsApp group that was a quarantine movie club, and invited all my filmmaker friends – actors, producers, stunt guys – so we could watch films on Netflix together," says Shepherd.
“When we ran out of films, Rob told me he wanted to prank our friends. So, he got us all on Zoom then said he’d heard a noise in his attic. He went up there and had something jump out on him, then he fell down the ladder and played dead.
"All the while our friends were freaking out, and I'm trying to keep a straight face. He put it up on Twitter and when the [social media entertainment] website Ladbible picked up on it, it got 17 million views in two days."
Naturally, content-hungry studios and streaming platforms all came a-knocking. However, Shepherd says: "Shudder was the only studio that could see the potential of making it in lockdown because everyone else wanted to wait until after."
The two-week deadline to come up with a script, then 12 weeks to make the film, resulted in a 56-minute-long fright-fest. Time magazine describes it as: "Not only one of the best horror movies of the year, but also an intimate look at creativity, film production and a shared global culture in the throes of a rampaging virus."
As Shepherd puts it: “While everyone else was making banana bread, we made a film.”
To get the cameras rolling, so to speak, the actors got sent an iPhone, which they taped to the back of their laptop so the phone camera captured the point of view of a Zoom call.
“Then everyone roped in their partners and parents to help with things like pulling strings to make things move around on-screen. The actors did their own hair and make-up and put blood all over themselves using YouTube instructionals,” Shepherd reveals.
“They’d make their own sounds and footage to be uploaded at the end of the day.
“It was an unusual process because we made it with our friends and were just making a film that would be fun for us.”
"Us" in this instance comprised the various members of the quarantine movie WhatsApp group, including actresses Haley Bishop, Jemma Moore, Emma Louise Webb, Radina Drandova and Caroline Ward, along with co-writers Hurley and Savage, who had created and directed the short Dawn of the Deaf with Shepherd before.
Rewriting Hollywood’s rules
There is no denying that Hollywood has been responsible for predominantly shaping the notion of what a film should be and how it should be made. What the industry has successfully done is convince the moviegoing public that scripts should spend years in development, shoots should take upward of nine months, or years even, and films should last for hours.
And all that's before the millions of dollars spent on special effects, while double the movie budget is often splurged on global marketing.
But in less than three months, Host managed to lay waste not only to its audience's ability to ever use Zoom again without nervously looking over their shoulder, but also to the traditional Hollywood way of doing things.
"One of the things we rewrote was the rule that hours and hours be spent watching a movie. We didn't want a three-hour-long film, so we had to be very lean, introduce the characters and have the audience empathise with them in order to have best impact," says Shepherd.
"We also didn't even have a trailer or poster when it dropped because we had no expectations," he says. The film was released by Shudder only two days after Savage delivered it.
"It was sent out to some press and horror websites, but there was no press release and zero engagement. We had some of the biggest horror genre websites in the world calling us the scariest film of the decade and the most important horror film since The Blair Witch Project, and we were like: 'Oh, we made this for us and our friends.'"
‘It was made during a rare time in history’
Enjoying a limited theatrical release in the UK, the global roll-out also took in Asia, South America and Europe, with the Host team pulling off what Forbes has called a "stunning feat", creating a film that maintains a 100 per cent score on film review aggregator website Rotten Tomatoes.
“There are a lot of things we’ve learnt that we can bring to our next project, which is that we don’t need a long time to write, and we don’t need to cast too far and wide as our friends can do a great job,” says Shepherd.
“By making it in lockdown, it was a rare time in history because everyone was available, no one had any other projects on. For the first time ever, we all had nothing to do.”
And what about a sequel? Because there are still some inevitable Hollywood rules that even horror auteurs can’t escape.
"Everybody whose seen Host wants a sequel," says Shepherd, "but it will be very hard to replicate, that's been the only downside."
"It was one of the first films about what is happening now, it was really zeitgeisty, so a high bar has been set. But, having said that," he adds, "I do have an idea for Host 2."
‘Host’ is available to watch in the UAE on OSN
THE BIO
Favourite car: Koenigsegg Agera RS or Renault Trezor concept car.
Favourite book: I Am Pilgrim by Terry Hayes or Red Notice by Bill Browder.
Biggest inspiration: My husband Nik. He really got me through a lot with his positivity.
Favourite holiday destination: Being at home in Australia, as I travel all over the world for work. It’s great to just hang out with my husband and family.
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
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COMPANY PROFILE
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Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
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Number of staff: 22
Investment raised: $4 million
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Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
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Fuel consumption: 6.9L/100km
On sale: Now
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Engine: 4.0-litre flat-six
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Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Brief scores:
Scotland 371-5, 50 overs (C MacLeod 140 no, K Coetzer 58, G Munsey 55)
England 365 all out, 48.5 overs (J Bairstow 105, A Hales 52; M Watt 3-55)
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Profile
Company: Justmop.com
Date started: December 2015
Founders: Kerem Kuyucu and Cagatay Ozcan
Sector: Technology and home services
Based: Jumeirah Lake Towers, Dubai
Size: 55 employees and 100,000 cleaning requests a month
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KILLING OF QASSEM SULEIMANI
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Top investing tips for UAE residents in 2021
Build an emergency fund: Make sure you have enough cash to cover six months of expenses as a buffer against unexpected problems before you begin investing, advises Steve Cronin, the founder of DeadSimpleSaving.com.
Think long-term: When you invest, you need to have a long-term mindset, so don’t worry about momentary ups and downs in the stock market.
Invest worldwide: Diversify your investments globally, ideally by way of a global stock index fund.
Is your money tied up: Avoid anything where you cannot get your money back in full within a month at any time without any penalty.
Skip past the promises: “If an investment product is offering more than 10 per cent return per year, it is either extremely risky or a scam,” Mr Cronin says.
Choose plans with low fees: Make sure that any funds you buy do not charge more than 1 per cent in fees, Mr Cronin says. “If you invest by yourself, you can easily stay below this figure.” Managed funds and commissionable investments often come with higher fees.
Be sceptical about recommendations: If someone suggests an investment to you, ask if they stand to gain, advises Mr Cronin. “If they are receiving commission, they are unlikely to recommend an investment that’s best for you.”
Get financially independent: Mr Cronin advises UAE residents to pursue financial independence. Start with a Google search and improve your knowledge via expat investing websites or Facebook groups such as SimplyFI.
The specs
Engine: 2-litre 4-cylinder and 3.6-litre 6-cylinder
Power: 220 and 280 horsepower
Torque: 350 and 360Nm
Transmission: eight-speed automatic
Price: from Dh136,521 VAT and Dh166,464 VAT
On sale: now
The Vile
Starring: Bdoor Mohammad, Jasem Alkharraz, Iman Tarik, Sarah Taibah
Director: Majid Al Ansari
Rating: 4/5
Name: Peter Dicce
Title: Assistant dean of students and director of athletics
Favourite sport: soccer
Favourite team: Bayern Munich
Favourite player: Franz Beckenbauer
Favourite activity in Abu Dhabi: scuba diving in the Northern Emirates