As Avengers: Endgame rockets toward a second record-breaking weekend, one analyst has made a bold prediction.
Wade Holden, an entertainment-industry forecaster at Kagan, S&P Global Market Intelligence, now expects the superhero movie to eclipse 2009's Avatar as the highest-grossing film of all time. That means Endgame would have to generate at least another $1 billion in box-office revenue globally in the coming weeks.
Already, Endgame is in the top five, raking in $1.79 billion as of Friday morning. That puts it just behind a quartet of movies that made $2 billion-plus: Avatar, Titanic, Star Wars: The Force Awakens and Avengers: Infinity War.
The figures aren't inflation-adjusted, but having the top-grossing film is still a major bragging right for the industry. James Cameron wrote and directed both of the current top two movies, so Endgame threatens to push him down the ranks.
But he'll have another shot at box-office glory next year: Avatar 2, part of a franchise now owned by Disney, will be released in December 2020.