Barbie is getting a Darth Vader, Princess Leia and R2D2-inspired 'Star Wars' makeover
New 'Star Wars'-inspired dolls will retail for almost Dh400
In one of the more incongruous marketing tie ins of recent times, toy maker Mattel has announced it is to release a special range of Barbie dolls, inspired by the 1977 film Star Wars: A New Hope.
The collection, says Mattel’s official marketing is “inspired by the film’s original concept art,” and “re-imagines iconic characters through a distinctive Barbie high-fashion filter.”
The three dolls announced so far are inspired by Darth Vader, Princess Leia and the droid R2D2. All three are available for pre-order on Amazon, although with a price tag of $100 (Dh367) you’d need to be quite a fan of both the movie and Barbie herself to stump up the cash, particularly with similar, non-Barbie Star Wars dolls available for around a fifth of that price on the same website.
Barbie’s makers seem to be going for the high fashion angle to differentiate their toy from the competition. The Darth Vader-inspired doll, for example “captures Darth Vader’s Sith armour silhouette in head-to-toe black. She wears a shiny-black peplum top, panelled pencil skirt and knee-high boots. Metallic details at her collar and waist, dark glasses and a long, black cape finish the look.”
Predictably, the internet is not entirely convinced. Twitter users variously compared the Vader doll to Anna Wintour, Michael Jackson and Meryl Streep’s character from The Devil Wears Prada, Miranda Priestley, while a number of Tweeters also noted that with her gold clutch bag, R2D2 Barbie appears to have turned her droid buddy C3P0 into a handbag.
Other users pointed out that Mattel seems to have missed an opportunity with the younger generation of fans by neglecting to feature key female figures from the more recent movies, such as Rey and Padme, in the collection.
The dolls come complete with a stand and a certificate of authenticity, and will be available from November 18, ahead of the release of The Rise of Skywalker in December.
Published: August 14, 2019 02:27 PM