Imelda Marcos is used to being the subject of controversy, but this time she's not the cause of it. Instead, it's a Philippines media company that's come under fire.
A photograph of the mother of Philippines President Ferdinand "Bongbong" Marcos Jr was used as part of an advertisement campaign for her 93rd birthday.
Scroll through the gallery above to see photos of Imelda Marcos through the decades
The billboard, which was seen in the City of Mandaluyong on Saturday, shows the former first lady in a red gown, with the caption "Happy 93th Birthday First Lady Imelda Romualdez Marcos".
It wasn't only the glaring spelling mistake (93th) that got people talking, but the fact the image was taken from the 2019 documentary The Kingmaker, which centred on the career of Imelda and the lives of her family members.
"Clearly, whoever stole my image to wish Imelda Happy Birthday doesn’t understand copyright infringement," wrote American director Lauren Greenfield on Twitter, in a post that has been liked more than 30,000 times.
In a separate post, Greenfield, who is also an artist and documentary photographer, calls out Digital Out-of-Home Ph, the company that owns the billboard, and its founder Alvin Carranza, "a known Marcos apologist", she wrote.
"Regardless of his political views, the media industry is not going to appreciate copyright infringement as it puts everyone’s IP at risk of abuse. Bad business!"
It didn't take long for Digital Out-of-Home Ph to issue an apology.
"We must confess that we were unaware of your copyright, and we appreciate that you brought the matter to our attention," the company said.
Their statement went on to say that as soon as they were made aware of the situation, "we immediately took the greeting down".
"We take full responsibility for the mistake, and we are truly sorry."
Plenty of Twitter users weighed in on the controversy, with one posting a photo of another billboard elsewhere in Manila using the same image.
"The photo clearly belongs to Ms. @lgreen66 Lauren Greenfield, director of the documentary film, The Kingmaker," wrote another user alongside a picture of the film's poster.
Imelda is the mother of Ferdinand "Bongbong" Marcos Jr, who was sworn in as the 17th president of the Philippines on June 30. He is the son of ousted dictator Ferdinand Marcos, Imelda's husband and 10th president of the Philippines, who died in 1989.
Greenfield is also known for her work on The Queen of Versailles, a 2012 documentary that follows a billionaire couple as they begin construction on a mansion inspired by Versailles, as well as 2006's Thin, the story of four women suffering from anorexia and bulimia in South Florida.
Ferdinand Marcos Jr sworn in as Philippines president — in pictures
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Philippines' President Ferdinand 'Bongbong' Marcos Jr, centre, is joined by his mother and former first lady Imelda at his inauguration ceremony in Manila. Getty -
The ceremony took place at the National Museum in Manila. Reuters -
Sara Duterte, the Philippines' new Vice President and daughter of former president Rodrigo Duterte, with Mr Marcos Jr in Manila. Reuters -
Mr Marcos Jr is the son of former president Ferdinand Marcos Sr. Getty -
Mr Marcos Jr is sworn in by Supreme Court Chief Justice Alexander Gesmundo. AP -
An activist prepares to protest against the inauguration ceremony in Manila. AP -
Supporters of the new president gather in the capital. AP -
The inauguration ceremony sparked a demonstration in the city. AP -
Supporters watch Mr Marcos Jr and Mr Duterte on a giant screen during the ceremony. AP -
The new Philippines leader arrives at the museum. AP -
Mr Marcos Jr, with his wife Louise Araneta-Marcos and son Ferdinand Alexander Marcos, takes the oath as the next Philippine president in Manila. Getty -
Ferdinand 'BongBong' Marcos, the Philippines' president, during the swearing-in ceremony at the Old Legislative Building in Manila. Bloomberg -
Ferdinand Marcos with his wife and son at the ceremony. Bloomberg -
Departing Philippine President Rodrigo Duterte, second from left, shakes hands with incoming President Ferdinand Marcos Jr during the inauguration ceremony for Mr Marcos in Manila. AFP -
Departing Philippine President Rodrigo Duterte, centre left, is escorted as he reviews an honour guard, as incoming President Ferdinand Marcos J looks on, during the inauguration ceremony for Mr Marcos Jr, in Manila. AFP -
The leaders salute during the inauguration ceremony. AFP -
People attend the swearing-in ceremony. Bloomberg -
A promotional video for Mr Marcos Jr is displayed on a screen at the Old Legislative Building, in Manila. Bloomberg -
Supporters attend the inauguration. Mr Marcos Jr was sworn in as president amid protests over his namesake father's rule. Bloomberg -
A supporter holds the national flag. Mr Marcos Jr received more than 31 million votes and incoming vice president Sara Duterte more than 32 million of the more than 55 million votes cast in the May 9 election. AP
