Actor Idris Elba wants to revitalise Sherbro Island in Sierra Leone. Antonie Robertson / The National
Actor Idris Elba wants to revitalise Sherbro Island in Sierra Leone. Antonie Robertson / The National
Actor Idris Elba wants to revitalise Sherbro Island in Sierra Leone. Antonie Robertson / The National
Actor Idris Elba wants to revitalise Sherbro Island in Sierra Leone. Antonie Robertson / The National

Idris Elba on building a film school in Sierra Leone: 'We need to tell our own story'


Saeed Saeed
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British actor Idris Elba is sweating as he walks into our interview room.

He's just finished speaking at the recently concluded Impact Summit in Abu Dhabi, and even though the event was held outdoors under the glorious sunshine, the extra sheen on his forehead could be the result of subjecting his dream project to the scrutiny of investors and entrepreneurs.

Organised by Hub 71, a platform for start-ups and investors, Elba joined regional and international business leaders at the summit to discuss new ventures and financial trends.

Not bad for someone who only a few days ago was hosting the Screen Actors Guild Awards in Los Angeles.

“When I am on screen, I can be convincing,” he told the audience in Abu Dhabi. “Over here it is different and while this is not exactly my field, I welcome the conversations and scrutiny because I will learn from this.”

All my life, I wanted to reframe how people saw Africans

During his session, Elba was as committed and charming as his work on the big screen, only this time the payoff is potentially more transformational than any Oscar.

An island story

Located in the Atlantic Ocean, Sierra Leone’s Sherbro Island is touted as a potential tourism destination with its relatively underdeveloped coastline and pristine beaches.

Formerly a vital knot within the Atlantic slave trade and with a population of about 30,000 people, it’s also a nesting ground for green sea turtles and is a favourite destination for sports fishermen as it boasts some of biggest tarpons in the world.

Elba, born to a Sierra Leonean father and Ghanaian mother, hopes that with the help of international investors, as well as environmental and cultural organisations, he can revitalise the island.

“It has an incredible environment for tourism. It has the winter sun, it's not too far from Europe and has a beautiful landscape. It's an opportunity for development,” Elba told the investors at the summit.

Speaking exclusively to The National after the discussion, he says he wants the project to ultimately help change perceptions regarding the continent.

"All my life, I wanted to reframe how people saw Africans," he says. "I grew up in London where people used to call Africans all kinds of disrespectful names and it got to a point in my teens where I was going through my own personality crisis. I didn't want to be called African.

Sherbro Island in Sierra Leone. Alamy
Sherbro Island in Sierra Leone. Alamy

“My real name is Idrissa and I shortened it to Idris."

The redevelopment of Sherbro Island aims to change the narrative by also being home to a “world class film and television school” set to be established by Elba, who played Nelson Mandela in the 2013 biographical film Mandela: Long Walk to Freedom alongside roles in blockbusters The Suicide Squad and Fast & Furious Presents: Hobbs & Shaw.

"It does seem like a weird thing to have there and I should be thinking about other things first," he says.

"But when you think about America and China, they spend a lot of time propagating their culture. America became an interesting place because of Hollywood when it was at its height. The rolling hills of California doesn’t look like the movies, but it was made in those film studios which told people how beautiful America was. So telling our own stories is vital.”

It's also an untapped market, Elba notes.

He estimates Africa's creative industry could be worth up to $20 billion, while there are only 4,000 cinemas functioning in the continent that is home to 1.4 billion people.

"There are not a lot of cinemas but there are not too many stories being told either,“ he says. "I want to help change that but providing opportunities and telling the story of this island.”

From London to Africa

Idris Elba was the host of the 2024 Screen Actors Guild Awards in Los Angeles. AP
Idris Elba was the host of the 2024 Screen Actors Guild Awards in Los Angeles. AP

As a father of two, Elba is aware of how a lack of opportunities can lead youth astray, citing the knife crime rates in London as an example.

Elba recently launched Don’t Stop Your Future, a campaign with UK community organisations and activists calling for an immediate ban on machetes and associated weapons.

The campaign comes with its own theme song, Knives Down, which has Elba rapping alongside grime artist DB Maz.

"The youthful energy in Africa, in places like Sierra Leone and Ghana, is the same as in London. What I am doing in Africa and London are guided by the same motivations," he says.

“When that energy is being wasted in some cases, the youth can turn against themselves and with that comes violence.

”I understand that because I'm African and from London and my life could have easily gone to the left if I didn't receive some guidance.”

Giving himself a healthy deadline of “20 summers” to see his vision for Sherbro Island completed, Elba says he still has plenty for other things he wants to achieve in that time frame.

"To be honest, I am not really thinking about legacy. If I do leave something worthwhile behind then it will be amazing but not intentional," he says.

"I just hope to improve upon every single day I get."

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Sunday's games

All times UAE:

Tottenham Hotspur v Crystal Palace, 4pm

Manchester City v Arsenal, 6.15pm

Everton v Watford, 8.30pm

Chelsea v Manchester United, 8.30pm

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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The specs

Engine: 3.8-litre, twin-turbo V8

Transmission: eight-speed automatic

Power: 582bhp

Torque: 730Nm

Price: Dh649,000

On sale: now  

What's in the deal?

Agreement aims to boost trade by £25.5bn a year in the long run, compared with a total of £42.6bn in 2024

India will slash levies on medical devices, machinery, cosmetics, soft drinks and lamb.

India will also cut automotive tariffs to 10% under a quota from over 100% currently.

Indian employees in the UK will receive three years exemption from social security payments

India expects 99% of exports to benefit from zero duty, raising opportunities for textiles, marine products, footwear and jewellery

Sustainable Development Goals

1. End poverty in all its forms everywhere

2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture

3. Ensure healthy lives and promote well-being for all at all ages

4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5. Achieve gender equality and empower all women and girls

6. Ensure availability and sustainable management of water and sanitation for all

7. Ensure access to affordable, reliable, sustainable and modern energy for all

8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

10. Reduce inequality  within and among countries

11. Make cities and human settlements inclusive, safe, resilient and sustainable

12. Ensure sustainable consumption and production patterns

13. Take urgent action to combat climate change and its effects

14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development

15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

17. Strengthen the means of implementation and revitalise the global partnership for sustainable development

UAE cricketers abroad

Sid Jhurani is not the first cricketer from the UAE to go to the UK to try his luck.

Rameez Shahzad Played alongside Ben Stokes and Liam Plunkett in Durham while he was studying there. He also played club cricket as an overseas professional, but his time in the UK stunted his UAE career. The batsman went a decade without playing for the national team.

Yodhin Punja The seam bowler was named in the UAE’s extended World Cup squad in 2015 despite being just 15 at the time. He made his senior UAE debut aged 16, and subsequently took up a scholarship at Claremont High School in the south of England.

Updated: March 06, 2024, 2:27 PM