• Taking place from Thursday until April 24, the Big Bad Wolf Books sale is being held at the Sound Stages in Dubai Studio City. All Photos: Antonie Robertson / The National
    Taking place from Thursday until April 24, the Big Bad Wolf Books sale is being held at the Sound Stages in Dubai Studio City. All Photos: Antonie Robertson / The National
  • The event returns to Dubai after a two-year disruption owing to the pandemic.
    The event returns to Dubai after a two-year disruption owing to the pandemic.
  • Stocked books cover a number of genres, topics and age groups.
    Stocked books cover a number of genres, topics and age groups.
  • The sale is free to enter.
    The sale is free to enter.
  • The event is taking place in partnership with Dubai Culture and Arts Authority.
    The event is taking place in partnership with Dubai Culture and Arts Authority.
  • Founded in Malaysia in 2009, the Big Bad Wolf Books sale has visited more than a dozen countries so far.
    Founded in Malaysia in 2009, the Big Bad Wolf Books sale has visited more than a dozen countries so far.
  • Big Bad Wolf Books first came to the UAE in 2018, and has proved hugely popular since then.
    Big Bad Wolf Books first came to the UAE in 2018, and has proved hugely popular since then.
  • The sale is taking place during Ramadan for the third time.
    The sale is taking place during Ramadan for the third time.
  • Books are selling for between 50 per cent and 80 per cent less than the recommended retail price.
    Books are selling for between 50 per cent and 80 per cent less than the recommended retail price.
  • Co-founder Andrew Yap said the organisers’ vision has always been to cultivate the next generation of readers.
    Co-founder Andrew Yap said the organisers’ vision has always been to cultivate the next generation of readers.
  • The sale will be open daily from 10am until 2am.
    The sale will be open daily from 10am until 2am.
  • The Big Bad Wolf Books sale has visited Pakistan, South Korea, the Philippines, Indonesia, Singapore and the UAE.
    The Big Bad Wolf Books sale has visited Pakistan, South Korea, the Philippines, Indonesia, Singapore and the UAE.
  • Visitors will find books on topics such as business, art and design and food, among many others.
    Visitors will find books on topics such as business, art and design and food, among many others.
  • The sale includes more than a million books spanning several genres.
    The sale includes more than a million books spanning several genres.
  • A healthy crowd gathered at Sound Stages in Dubai Studio City for the opening day of the Big Bad Wolf Books sale.
    A healthy crowd gathered at Sound Stages in Dubai Studio City for the opening day of the Big Bad Wolf Books sale.
  • The scale of the Dubai event underscores its reputation as the world’s biggest book sale.
    The scale of the Dubai event underscores its reputation as the world’s biggest book sale.
  • The event returns following a virtual sale held in association with the Sharjah Book Authority in 2021.
    The event returns following a virtual sale held in association with the Sharjah Book Authority in 2021.
  • People were enthusiastic about the sale's return on opening day.
    People were enthusiastic about the sale's return on opening day.

Culture

Books

Big Bad Wolf Books sale returns to Dubai with one million titles

Taking place from Thursday until April 24, the 11-day event is being held at the Sound Stages in Dubai Studio City

Razmig Bedirian
Razmig Bedirian

April 14, 2022

  • English
  • Arabic

After a two-year break owing to the pandemic, Big Bad Wolf Books has returned to Dubai on a scale that underscores the event’s reputation as the world’s biggest book sale.

Taking place from Thursday until April 24, the 11-day event is being held at Sound Stages in Dubai Studio City.

A sizeable crowd gathered for its opening day, descending into the labyrinth of one million books, which are being sold for 50 per cent to 80 per cent less than the recommended retail price.

Stocked books cover a number of genres, topics and age groups, including books on business, art and design, as well as cookbooks and illustrated children’s titles.

The sale is open daily from 10am until 2am, and is free to enter.

It's taking place in partnership with Dubai Culture and Arts Authority, and returns to the emirate following a virtual sale held in association with the Sharjah Book Authority in 2021.

Founded in Malaysia in 2009, Big Bad Wolf Books has visited more than 12 countries so far, including Pakistan, South Korea, the Philippines, Indonesia, Singapore and the UAE.

Big Bad Wolf Books first came to the UAE in 2018, and has proved hugely popular since then. It is taking place during Ramadan for the third time.

Co-founder Andrew Yap said the organisers’ vision has always been to cultivate the next generations of readers "to ignite their imagination to stimulate creative thinking and, more importantly, empower the future generation to believe and dream big by poring through the pages of a book and being inspired.

"We believe that the more knowledge that one gains, the better equipped a person is to meet the exacting demands of today's competitive world.”

More information about Big Bad Wolf Books in the UAE is available at instagram.com/bigbadwolfbooks_UAE

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Updated: April 14, 2022, 10:59 AM
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