Sheikha Bodour Al Qasimi and Greece Deputy Minister for Culture Christos Dimas at the Sharjah pavilion, which aims to share Emirati and Arab culture with visitors to the fair. Photo: @sharjahbookauthority / Instagram
Sheikha Bodour Al Qasimi and Greece Deputy Minister for Culture Christos Dimas at the Sharjah pavilion, which aims to share Emirati and Arab culture with visitors to the fair. Photo: @sharjahbookauthority / Instagram
Sheikha Bodour Al Qasimi and Greece Deputy Minister for Culture Christos Dimas at the Sharjah pavilion, which aims to share Emirati and Arab culture with visitors to the fair. Photo: @sharjahbookauthority / Instagram
Sheikha Bodour Al Qasimi and Greece Deputy Minister for Culture Christos Dimas at the Sharjah pavilion, which aims to share Emirati and Arab culture with visitors to the fair. Photo: @sharjahbookautho

Emirati and Greek literary legacies celebrated in culture swap at Thessaloniki Book Fair


Saeed Saeed
  • English
  • Arabic

The UAE’s publishing industry is centre stage at the Thessaloniki International Book Fair, where Sharjah is the guest of honour.

The emirate is the first Arab city or country to be awarded the status at the fair, which marks its 20th year. A large contingent of Emirati authors and publishers travelled to the port city to showcase their works and seal publishing deals with Greek counterparts. Leading the delegation is Sheikha Bodour Al Qasimi, chairwoman of the Sharjah Book Authority, who, during the opening ceremony, described the relationship between the UAE and Greece as the fruit of an ancient legacy.

“We're not just representatives of our respective nations, we are also custodians of a shared human story," she said. "I can't help but imagine the delight of our great ancestors, Aristotle and Muhammad Al Khwarizmi, witnessing this gathering here today. Centuries ago, these remarkable figures, one, a pioneer of Greek philosophy and the other, a founding father of Arabic and Muslim mathematics, laid the groundwork for knowledge that continues to illuminate our world today.

“We, as the inheritors of this ancient legacy, are the proud descendants who cherish the knowledge and understanding that they fostered in Greece and the Arab world, both rich and influential ancient civilisations.”

Sheikha Bodour Al Qasimi speaking at the opening ceremony of the fair. Photo: @sharjahbookauthority / Instagram
Sheikha Bodour Al Qasimi speaking at the opening ceremony of the fair. Photo: @sharjahbookauthority / Instagram

Greece's Deputy Minister for Culture Christos Dimas tells The National that Sharjah's participation at the fair is a launch pad for further cultural initiatives between Thessaloniki and the emirate.

"We should start considering more collaborations such as creating a sister city relationship and a way to create stronger links between museums in both cities," he adds. "The participation in both of our international book fairs, and I can confirm that Greece will return with its pavilion to the Sharjah book fair later in the year, is an important vehicle to start that process.”

Located in the centre of the book fair, the vast Sharjah Pavilion hosts nearly a dozen of the emirate’s publishers and cultural organisations. These include the Sharjah Department of Culture, publishers Kalimat Group, the emirate’s mega library the House of Wisdom and the Emirates Publishers Association. The latter’s president, Abdullah Al Kaabi, says the fair marks one of the rare instances where UAE and Greek publishers get together to discuss trade.

“There hasn’t been a lot of attention by Greek publishers to Emirati literature and this has a lot to do with commercial reasons,” he says. "It’s always easier to translate English and other major languages. We all know that there are a lot of similarities when it comes to both Greek and Arabic cultures so it's all about finding that opportunity and dedicated space to build those bridges. This is why book fairs are important and I am confident Emirati publishers will leave Greece with some agreements and opportunities.”

Al Kaabi says there is no specific strategy regarding which Emirati titles or genres the association plans to press upon their Greek counterparts. “It’s more about showcasing the breadth and diversity of our literature, whether it's novels, poetry or history books,” he says.

“From my experiences travelling to book fairs from Italy, China and South Korea, the more local the content the better the reception. Publishers are not coming to the Sharjah pavilion at these book fairs for general Arabic literature, they instead want Emirati stories.”

Emirati authors also have the potential to introduce readers to innovative forms of literature, notes Emirati poet Nujoom Al Ghanem ahead of the launch of the Greek translation of her latest Arabic poetry collection, The Sea and Horizon in a Narrow Passage.

Inspired by Zen philosophy, the book's elegiac poems form languid meditations on life, nature and urbanism. "We are here in this place that is responsible for creating concepts of philosophy, humanism, ethics, aesthetics and history," she says. "So we are dealing with very cultured people here and I am pleased that I am presenting a different type of poetry that people may not expect from authors from our part of the world."

Emirati and Greek delegates joined together to open the fair this week. Photo: @sharjahbookauthority / Instagram
Emirati and Greek delegates joined together to open the fair this week. Photo: @sharjahbookauthority / Instagram

UAE ambassador to Greece, Ali Obaid Al Dhaheri, says these kinds of dynamic cultural exchange will ensure the relationship between both countries remains in good stead. "I am very proud of the depth of the relationship and how it is built on a foundation of mutual interest," he says. "Based on these friendly relations, we have been able to diversify it from governmental and economic ties to now include culture which is just as important."

With Air Arabia set to launch direct flights from Sharjah to Athens next month, Sheikha Budour says culture lovers from both countries don't have to wait that long to make that journey to Greece or the UAE.

“The distance between Thessaloniki and Sharjah is 4,659km and while it may seem vast there is also a beautiful truth to consider,” she says. “Did you know you can travel this entire distance in just two minutes? That's the average time it takes an adult to read one page. So reading about each other's cultures, even one page a day, will help us embark on a journey of understanding that transcends any physical borders and brings us closer together.”

if you go

The flights

Flydubai flies to Podgorica or nearby Tivat via Sarajevo from Dh2,155 return including taxes. Turkish Airlines flies from Abu Dhabi and Dubai to Podgorica via Istanbul; alternatively, fly with Flydubai from Dubai to Belgrade and take a short flight with Montenegro Air to Podgorica. Etihad flies from Abu Dhabi to Podgorica via Belgrade. Flights cost from about Dh3,000 return including taxes. There are buses from Podgorica to Plav. 

The tour

While you can apply for a permit for the route yourself, it’s best to travel with an agency that will arrange it for you. These include Zbulo in Albania (www.zbulo.org) or Zalaz in Montenegro (www.zalaz.me).

 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

The biog

Hobbies: Salsa dancing “It's in my blood” and listening to music in different languages

Favourite place to travel to: “Thailand, as it's gorgeous, food is delicious, their massages are to die for!”  

Favourite food: “I'm a vegetarian, so I can't get enough of salad.”

Favourite film:  “I love watching documentaries, and am fascinated by nature, animals, human anatomy. I love watching to learn!”

Best spot in the UAE: “I fell in love with Fujairah and anywhere outside the big cities, where I can get some peace and get a break from the busy lifestyle”

Company profile

Name: Oulo.com

Founder: Kamal Nazha

Based: Dubai

Founded: 2020

Number of employees: 5

Sector: Technology

Funding: $450,000

ICC T20 Rankings

1. India - 270 ranking points

 

2. England - 265 points

 

3. Pakistan - 261 points

 

4. South Africa - 253 points

 

5. Australia - 251 points 

 

6. New Zealand - 250 points

 

7. West Indies - 240 points

 

8. Bangladesh - 233 points

 

9. Sri Lanka - 230 points

 

10. Afghanistan - 226 points

 
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November 2025

180 Petrofac employees laid off in the UAE

Tour de France 2017: Stage 5

Vittel - La Planche de Belles Filles, 160.5km

It is a shorter stage, but one that will lead to a brutal uphill finish. This is the third visit in six editions since it was introduced to the race in 2012. Reigning champion Chris Froome won that race.

Updated: May 21, 2024, 1:04 PM