Luxury lingerie and sleepwear destination Apples & Drawers has just launched in the Middle East. The site offers everything from everyday undergarments and comfortable pyjamas to flirty bridal sets and feminine maternity designs. There are also special edit of pieces from international hard-to-find brands, curated for a Middle East clientele, like Australian sleepwear brand Masini & Chern and British brand Edge O Beyond.
“I have always struggled to find lingerie I love and that is unique in this region. However, in recent years, I’ve discovered a few innovative, boutique lines that are bridging the gap between comfort and what really feels beautiful on a woman,” says Apples & Drawers founder Priya Fernando.
Purchases come boxed and price tags can be removed for items intended as gifts. Shipping within the UAE is free and delivery across the GCC is guaranteed within 2-4 business days.
Company%20profile
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COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
