Putting the visual shock and awe to one side for a moment, consider its price tag - US$4.5 million (Dh16.5m).
The Middle East is Lamborghini’s third-largest market, so it’s understandable that Abu Dhabi would make an ideal venue for the new car’s first public appearance.
Only three Veneno coupes were built for customers and nine of these open-topped versions will ever emerge from the factory.
And, despite the sheer stupidity of the car and its unfathomable price, by the end of this week Lamborghini expects to have completed deals to sell all nine examples that will be built.