The new grey Puma Fenty by Rihanna, launching on Wednesday, June 15. Courtesy of Puma.
The new grey Puma Fenty by Rihanna, launching on Wednesday, June 15. Courtesy of Puma.
The new grey Puma Fenty by Rihanna, launching on Wednesday, June 15. Courtesy of Puma.
The new grey Puma Fenty by Rihanna, launching on Wednesday, June 15. Courtesy of Puma.

Puma Fenty by Rihanna shoe releases in new colour


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From Instagram's favourite faux fur slides to the platform creeper shoes and lace-less trainers, Rihanna's Fenty collection for Puma has caused quite an international stir, with the footwear selling out in a matter of minutes after styles launch online.

I've experienced the hype first-hand — when Stylebop.com announced its acquisition of the furry slippers, I immediately opened the link in my browser, eager to grab a pair for myself. I got sidetracked, and then refreshed the page a few moments later, only to see, to my despair, that the furry little things had sold out.

If you're keen on owning a piece of the Puma Fenty by Rihanna collection, stay close to your computers tomorrow, because that's when the latest addition to the line — the coveted lace-less trainers in a new grey colourway — will be launching online at Puma.com along with other select retailers, including Stylepop.com. It's a great shoe for sports enthusiasts and urban street-chic style fans alike. Contemporary, cool and comfortable, the Fenty trainer, which will retail at Dh850, can be worn both during athletic training sessions, or with a minimalist, athleisure-inspired fashion look.

Shop the new shoe tomorrow, Wednesday, June 15, at Puma.com and Stylebop.com.