If we’re to plug the brain drain, we’ll need a complete change of culture


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Amani is a 32-year old woman who completed her medical training abroad. On top of that, she’s also managed to obtain an MBA from another top university. She is fluent in three languages and has enrolled for yet another graduate degree in public health. She is also a new mum.

She loves her career and, when you speak to her, you can sense the pride she takes from her achievements. Beyond a strong desire for personal success, Amani wants to leave a mark on the region’s health care landscape.

As she tells me this, my mind wanders, imagining Amani in a decade’s time as someone who has been transformed into a great leader. But her enthusiasm abruptly subsides as she shares with me that she is about to quit her mainstream job to start a small consulting business.

There is a sense of loss in her voice as she shares that with me. “At least I can manage my hours so I can see more of my little one,” Amani says. “It’s much better this way.”

Internationally, there has been a surge in the number of women entrepreneurs. Regionally, we have been experiencing similar trends:   35 per cent of tech entrepreneurs in the region are women, beating the international average of 10 per cent.

Women are jumping onto the entrepreneurship bandwagon for a reason. It allows them an opportunity to work, be financially independent, make an impact and, more importantly, it gives them flexibility over their hours.

In the past couple of years I have met countless women from various walks of life, and almost every single one of them is considering opening up a small business when the “time is right”. That timing is often linked to marriage and motherhood. The time is usually right when mainstream jobs become inflexible.

At no point am I discounting the fact that there are women out there who genuinely are more entrepreneurially orientated. Nor do I believe that entrepreneurship is not as crucial to the wider economy than mainstream jobs.

But it does seem that entrepreneurship is becoming an escape route for many talented women who would prefer to advance their careers in more conventional corporate environments.

Some of these jobs offer huge learning and growth opportunities for women and provide them with stronger platforms to impact change. It seems, though, that these same environments are not adapting at the required pace to retain female talent.

Today, the demographics of our best and brightest are shifting. Not only are women surpassing men in educational attainment and matching their years of work experience, but they are also bringing diverse attitudes and versatility to the environments of which they are part.

This pool of talent is precious. Companies that are able to attract, develop and retain them will fare better today and in the future.

However, it seems that there is another issue of which we need to be aware.

The drain of women to entrepreneurship might pose a serious threat to countries and companies who rely on capable and talented leaders to thrive. This reliance will only increase in the future as we face new challenges and rapidly changing business landscapes.

Changing the working conditions for women in mainstream jobs has required urgent attention for some time. It is now an absolutely crucial factor if we are to curb this women drain.

As I browse through magazines and newspapers, I seem to stumble upon women-related articles every day. But beyond press releases, conferences and events, it is time for us to put our money where our mouths are. Change is about the creation of real part-time job opportunities that allow for job-sharing, that are committed to quality investment in training and development and push towards a cultural shift in attitude.

And this needs to happen today, so Amani can lead her revolution on women’s health initiatives.

Rana Askoul is the founder of Changing Pink and a Dubai-based writer

if you go

The flights 

Etihad and Emirates fly direct to Kolkata from Dh1,504 and Dh1,450 return including taxes, respectively. The flight takes four hours 30 minutes outbound and 5 hours 30 minute returning. 

The trains

Numerous trains link Kolkata and Murshidabad but the daily early morning Hazarduari Express (3’ 52”) is the fastest and most convenient; this service also stops in Plassey. The return train departs Murshidabad late afternoon. Though just about feasible as a day trip, staying overnight is recommended.

The hotels

Mursidabad’s hotels are less than modest but Berhampore, 11km south, offers more accommodation and facilities (and the Hazarduari Express also pauses here). Try Hotel The Fame, with an array of rooms from doubles at Rs1,596/Dh90 to a ‘grand presidential suite’ at Rs7,854/Dh443.

Skoda Superb Specs

Engine: 2-litre TSI petrol

Power: 190hp

Torque: 320Nm

Price: From Dh147,000

Available: Now

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UAE currency: the story behind the money in your pockets
Abu Dhabi GP schedule

Friday: First practice - 1pm; Second practice - 5pm

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Sunday: Etihad Airways Abu Dhabi Grand Prix (55 laps) - 5.10pm

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Top 5 concerns globally:

1. Unemployment

2. Spread of infectious diseases

3. Fiscal crises

4. Cyber attacks

5. Profound social instability

Top 5 concerns in the Mena region

1. Energy price shock

2. Fiscal crises

3. Spread of infectious diseases

4. Unmanageable inflation

5. Cyber attacks

Source: World Economic Foundation

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