Several of Jo Baaklini's pieces featured fruit prints. Courtesy Getty Images
Several of Jo Baaklini's pieces featured fruit prints. Courtesy Getty Images
Several of Jo Baaklini's pieces featured fruit prints. Courtesy Getty Images
Several of Jo Baaklini's pieces featured fruit prints. Courtesy Getty Images

Fashion Forward: At Starch, watermelon shirts, anyone?


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“We need to cultivate our own fashion heroes — our own regional brands,” stressed Fashion Forward’s honcho Bong Guerrero in a press con two weeks ago.

Aptly, the slot for this season’s opening runway show was given to two newbies: Jo Baaklini and Timi Hayek, whose talents were scouted by Starch, a group dedicated to launching emerging Lebanese designers.

Between the two, Mr Baaklini had a stronger showing.

Several of his clothes featured fruit prints: there were watermelon shirts for the chaps and lemon crop tops for the women. What a joyful opening collection it was.

There was also an utterly adorable aquamarine bomber jacket and well-cut stripy shorts. All the looks were paired with jelly rubber sandals (yes, really); the collection was practical but still provocative.

On the other hand Ms Hayek’s line featured a lot of crop tops and skirts of varying lengths. The whole thing was severely commercial — no doubt these clothes will sell — but they failed to make an impression.

Nonetheless Ms Hayek — who came out for curtain call by hopping and dancing on the catwalk — has a knack for clean lines and clever prints, so we’re keeping an eye on her.