The Prince of Wales says he wants to 'give people across the UK hope that homelessness can be prevented when we collaborate'. PA
The Prince of Wales says he wants to 'give people across the UK hope that homelessness can be prevented when we collaborate'. PA
The Prince of Wales says he wants to 'give people across the UK hope that homelessness can be prevented when we collaborate'. PA
The Prince of Wales says he wants to 'give people across the UK hope that homelessness can be prevented when we collaborate'. PA

Prince William launches project aimed at ending homelessness


Soraya Ebrahimi
  • English
  • Arabic

The Prince of Wales will launch a project aimed at ending homelessness and ensuring the issue is “rare, brief and unrepeated”.

Prince William will tour the UK as he sets his sights on making rough sleeping, sofa surfing and other forms of temporary accommodation a thing of the past as he tries to emulate Finland – where the problem has been virtually eradicated – with his initiative called Homewards.

Six locations will be announced this week as the initial focus for the five-year project.

Local businesses, organisations and individuals will be encouraged to join forces and develop “bespoke” action plans to tackle homelessness with up to £500,000 ($635,000) in funding.

The heir to the throne, who was first taken to a homeless charity when a schoolboy by his mother, Diana, Princess of Wales said: “In a modern and progressive society, everyone should have a safe and secure home, be treated with dignity and given the support they need.

“Through Homewards, I want to make this a reality and over the next five years, give people across the UK hope that homelessness can be prevented when we collaborate.”

Prince William, patron of the homelessness charities Centrepoint and The Passage, will begin a two-day tour of the UK to launch his project on Monday starting in London.

“I am fortunate to have seen first-hand the tireless work of people and organisations across the sector, the tangible impact their efforts can have and what can be done when communities are able to focus on preventing homelessness, rather than managing it,” he added.

“It’s a big task, but I firmly believe that by working together it is possible to make homelessness rare, brief, and unrepeated and I am very much looking forward to working with our six locations to make our ambition a reality.”

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Homes will be a focus of the programme, with each location supported to deliver an innovative housing project that will test new ways to unlock homes at scale within the location and beyond.

The six chosen areas, which includes one in London, were selected after a bidding process and the findings and results of the initiative will be used to create models that can adopted by other parts of the UK.

There are around 300,000 people experiencing homelessness across the UK on any given night according to Matt Downie, chief executive of the charity Crisis, one of a number of homelessness partner organisations of Homewards.

Mr Downie described the factors “pushing” people into homelessness as “complex,” citing a “severe shortage of genuinely affordable homes,” rising rents, the increasing cost of living, years of low wages and insecure work that have left people unable to cope with “sudden economic shocks” and a welfare system unable to support them.

Relying on “temporary” solutions like hostels and bed and breakfasts was costing billions he claimed, adding: “Homelessness is not inevitable, as a provider of services to thousands of people across Britain every year. We know that in most cases it’s preventable, and in every case it can be ended.”

“The best way to tackle homelessness is to stop it happening in the first place. We’ve seen it in other countries such as Finland, where homelessness is all but ended, and we’ve seen it when we follow innovative programmes that give people housing first,” he went on to say.

“We know we can do the same here with the right choices and by working together. With levels of homelessness only set to increase innovative programmes like Homewards are more necessary than ever.”

Accompanying the launch is a new Ipsos survey commissioned by Prince William’s Royal Foundation aimed at helping to improving understanding about the issue.

It revealed one in five (22 per cent) of 3,473 adults questioned in May have some personal experience of homelessness either directly (9 per cent) or via family (8 per cent) or friends (7 per cent).

The research found 72 per cent of those questioned thought homelessness had got worse during the past 12 months, while 73 per cent believed that ending homelessness was not given enough attention by society.

Prince William described his project as “an additive to what is already being done” in a Sunday Times interview but Republic, which campaigns for an elected head of state, criticised the plans and called on him to “directly” challenge the government for, it claimed, causing homelessness.

“Homelessness is the result of government policy and lack of investment, it isn’t something that can be resolved by charity or royal patronage,” Graham Smith, Republic’s chief executive, said.

In the newspaper interview Prince William was asked if there were plans for affordable housing on Duchy of Cornwall land he inherited on becoming the Prince of Wales and replied “There is. Absolutely. Social housing. You’ll see that when it’s ready.”

A royal source said: “The prince believes that rather then just continue to shine a light on the issue, that it’s time to take action.

“And yes, he may be in the position he is in, but this isn’t about big gestures, this isn’t about a PR stunt.

“This is about trying to deliver systemic change to the way that we as a society think about homelessness.”

UAE currency: the story behind the money in your pockets
The specs: 2018 Chevrolet Trailblazer

Price, base / as tested Dh99,000 / Dh132,000

Engine 3.6L V6

Transmission: Six-speed automatic

Power 275hp @ 6,000rpm

Torque 350Nm @ 3,700rpm

Fuel economy combined 12.2L / 100km

Where to donate in the UAE

The Emirates Charity Portal

You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.

The General Authority of Islamic Affairs & Endowments

The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.

Al Noor Special Needs Centre

You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.

Beit Al Khair Society

Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.

Dar Al Ber Society

Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.

Dubai Cares

Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.

Emirates Airline Foundation

Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.

Emirates Red Crescent

On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.

Gulf for Good

Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.

Noor Dubai Foundation

Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

Updated: June 26, 2023, 6:17 AM