The Trump baby balloon at the march to Parliament Square in London, as part of protests against his 2019 visit to the UK. PA
The Trump baby balloon at the march to Parliament Square in London, as part of protests against his 2019 visit to the UK. PA
The Trump baby balloon at the march to Parliament Square in London, as part of protests against his 2019 visit to the UK. PA
The Trump baby balloon at the march to Parliament Square in London, as part of protests against his 2019 visit to the UK. PA

Trump baby blimp inflated again as part of conservation effort


Soraya Ebrahimi
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The Donald Trump baby blimp, the huge inflatable depicting the former US president in a nappy and clutching a mobile phone, has been inflated again as part of a test by the Museum of London.

The museum is undertaking a conservation analysis of the blimp after it took to the skies above Parliament Square during protests over Mr Trump’s state visit to the UK in June 2019.

The blimp was donated to the museum in January 2021 and experts have inflated it to check if it is structurally sound, how long it holds air, and to make any small repairs.

The test was also part of a longer process for the museum’s plan of long-term preservation and any future display for the blimp.

It is hoped that it will go on show at the Museum of London’s new home in West Smithfield, which is due to open in 2026.

“It is always a challenge to preserve objects that are meant to be short-lived, like the Trump blimp,” a Museum of London representative said.

“It was made to be flown over Parliament Square during then-president Trump’s visit to London in 2019 — a quick, flexible and visible icon, as opposed to the permanent statues in Parliament Square made from much more durable materials.

Donald Trump's 18 months since leaving office - in pictures

  • This photo taken on January 6, 2021, shows Trump supporters battling with police and security forces as they storm the US Capitol building in Washington. AFP
    This photo taken on January 6, 2021, shows Trump supporters battling with police and security forces as they storm the US Capitol building in Washington. AFP
  • A US House of Representatives committee has been investigating the events of January 6 and what role former US president Donald Trump played. EPA / Pool
    A US House of Representatives committee has been investigating the events of January 6 and what role former US president Donald Trump played. EPA / Pool
  • Reports surfaced earlier this year that Mr Trump took classified government documents with him to his private residence in Mar-a-Lago, Florida. AP
    Reports surfaced earlier this year that Mr Trump took classified government documents with him to his private residence in Mar-a-Lago, Florida. AP
  • Mr Trump's private residence in Mar-a-Lago. Getty Images / AFP
    Mr Trump's private residence in Mar-a-Lago. Getty Images / AFP
  • Mr Trump launched his own social media site, Truth Social, following his ban from Twitter. Here, he airs grievances against Tesla head Elon Musk, who had said it was time for the former president to 'sail into the sunset'. Screengrab / Truth Social
    Mr Trump launched his own social media site, Truth Social, following his ban from Twitter. Here, he airs grievances against Tesla head Elon Musk, who had said it was time for the former president to 'sail into the sunset'. Screengrab / Truth Social
  • New York state Attorney General Letitia James says a more than three-year investigation has found evidence that the Trump Organisation misstated asset valuations to get favourable loans and tax breaks. AP
    New York state Attorney General Letitia James says a more than three-year investigation has found evidence that the Trump Organisation misstated asset valuations to get favourable loans and tax breaks. AP
  • Mr Trump and his family attend the funeral of his first wife, Ivana, in New York City. Reuters
    Mr Trump and his family attend the funeral of his first wife, Ivana, in New York City. Reuters
  • Mr Trump has endorsed a number of candidates for various offices since leaving office, including Joe Kent of Washington who is challenging Jaime Herrera Beutler for a House of Representatives seat. Here, Mr Kent speaks in support of people who took part in the January 6 insurrection. AP
    Mr Trump has endorsed a number of candidates for various offices since leaving office, including Joe Kent of Washington who is challenging Jaime Herrera Beutler for a House of Representatives seat. Here, Mr Kent speaks in support of people who took part in the January 6 insurrection. AP
  • Mr Trump prepares to speak at a rally in Phoenix, Arizona. AP
    Mr Trump prepares to speak at a rally in Phoenix, Arizona. AP
  • Georgia state senator Burt Jones prepares to speak during a rally held by Mr Trump in Commerce, Georgia. Reuters
    Georgia state senator Burt Jones prepares to speak during a rally held by Mr Trump in Commerce, Georgia. Reuters
  • Mr Trump speaks at a Save America rally in Prescott, Arizona. AP
    Mr Trump speaks at a Save America rally in Prescott, Arizona. AP
  • A man poses for a photo before a Trump rally in Pennsylvania. Reuters
    A man poses for a photo before a Trump rally in Pennsylvania. Reuters
  • Pennsylvania Republican Senate candidate Dr Mehmet Oz, who is backed by Mr Trump, speaks during a rally in Greensburg, Pennsylvania. Reuters
    Pennsylvania Republican Senate candidate Dr Mehmet Oz, who is backed by Mr Trump, speaks during a rally in Greensburg, Pennsylvania. Reuters

“We have worked together with scientists at University College London and the University of Ljubljana, Slovenia, to analyse the composition of the plastic.

"The blimp is made from PVC material. It is soft and flexible and very thin, much like a giant beach ball.

“Plastics age and break down in sometimes unexpected ways, so this will help us establish how we can best preserve it in the long-term as part of our collection.”

The inflation is the final test as the balloon joins other pieces in the museum’s protest collection.

They include objects relating to the suffrage movement, and banners, flags and placards from protests for more accessible public transport.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: January 26, 2023, 12:01 AM