Plantable paper produced by Eco Life, an enviroment-focused start-up in Iraq. Photo: Eco Life
Plantable paper produced by Eco Life, an enviroment-focused start-up in Iraq. Photo: Eco Life
Plantable paper produced by Eco Life, an enviroment-focused start-up in Iraq. Photo: Eco Life
Plantable paper produced by Eco Life, an enviroment-focused start-up in Iraq. Photo: Eco Life

Seeds for change: Eco-friendly businesses branch out in Iraq


Sinan Mahmoud
  • English
  • Arabic

Abdul Rahman Abdul Kareem and Mariam Yarub believe that small changes can have a big impact and that everyone can play a role in creating a better world for future generations.

For the first time in Iraq, the young entrepreneurs have introduced plantable paper and biodegradable packaging that not only help to reduce waste but also help the environment.

“We are facing mounting environmental challenges and we are seeking to improve the lifestyle to one that is more environmentally friendly and for that we present a wide range of eco-friendly products,” Ms Yarub told The National.

A biodegradable oil lamp made by the company. Photo: Eco Life
A biodegradable oil lamp made by the company. Photo: Eco Life

Iraq has suffered severe environmental degradation as a result of water scarcity, climate change and alarming levels of pollution.

The country is ranked the fifth most vulnerable in the world to climate change, according to the UN Environment Programme.

One of the most pressing issues is dwindling flows in the two main rivers, the Tigris and Euphrates, mainly as a result of upstream dams in Turkey and Iran and poor water management.

The country is experiencing its worst drought in decades, with temperatures above 50°C last summer. Many of Iraq’s lakes have shrunk.

Desertification affects 39 per cent of the country and 54 per cent of agricultural land has been degraded, mainly due to soil salinity caused by historically low water levels in the two rivers and reduced rainfall.

Trees once covered more than 60 per cent of Iraq's land but this has dropped to less than 4 per cent, according to experts.

Faced with these threats to the environment, Mr Abdul Kareem and Ms Yarub saw an opportunity to make a difference.

In 2020, they founded Eco Life, a company dedicated to producing environmentally friendly products.

Their first venture was skincare products, beauty soap, shampoo, drinking straws and shopping bags — all made from natural and sustainably-sourced materials.

“All our products are locally made from materials from Iraqi nature, mainly plants,” Ms Yarub, 28, said.

“It wasn’t easy to convince people who were focusing only on prices, but later more people started to accept the idea of protecting the environment
Mariam Yarub,
co-founder of Eco Life

At the beginning, they launched campaigns on social media and held events to spread awareness about the benefits of eco-friendly products and the importance of reducing waste to protect the environment.

“The whole story is new to our society,” she said. “It wasn’t easy to convince people who were focusing only on prices, but later more people started to accept the idea of protecting the environment."

Early this year, Eco Life introduced plantable paper and biodegradable containers, which it plans to make plantable as well in future.

“Now Iraqis can use the plantable paper for business and gift cards or wedding invitations, or for any other purpose,” Ms Yarub said.

“You can now keep the memory you love in the form of a plant instead of paper,” she added.

Plantable paper is made from post-consumer materials embedded with flower, vegetable or herb seeds. When planted, the seeds germinate and grow while the paper composts away.

Plantable paper has been in production for decades but this is the first time it is being made and used in Iraq.

Mr Abdul Kareem, 26, said demand for the new product was increasing

“It is a weird and lovely experience and Iraqis love it,” he said.

Eco Life's plantable paper is mainly infused with seeds of seasonal flowers, but clients can request seeds for vegetables or herbs, he said.

The price varies depending on the paper size and the printing, but starts from 75,000 dinars (about $50) for 100 A4 sheets. The eco-friendly containers have been distributed to a limited number of clients for trial.

Green entrepreneurship is being widely adopted in Iraq to create sustainable activities that respect the environment and improve agriculture.

Marwa Al Nuaimi, the founder of Green Gold, which specialises in converting waste into organic fertiliser, has ordered Eco Life's containers for the seedpods her company produces.

Called GG Balls, the seedpods are marketed as "a gift that evolves" with time.

Ms Al Nuaimi said they are meant to raise awareness about the importance of agriculture, increasing green spaces, and the community’s role in reducing pollution.

“This is the first time to see such products in Iraq and that will improve agriculture in Iraq," Ms Al Nuaimi said.

She is optimistic about the future of environmental entrepreneurship in Iraq because of “increasing interest among people and their orientation towards creating a green environment”.

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Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.

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3. Raven’s Corner
4. Hawkesbury
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Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

Profile

Company: Justmop.com

Date started: December 2015

Founders: Kerem Kuyucu and Cagatay Ozcan

Sector: Technology and home services

Based: Jumeirah Lake Towers, Dubai

Size: 55 employees and 100,000 cleaning requests a month

Funding:  The company’s investors include Collective Spark, Faith Capital Holding, Oak Capital, VentureFriends, and 500 Startups. 

It Was Just an Accident

Director: Jafar Panahi

Stars: Vahid Mobasseri, Mariam Afshari, Ebrahim Azizi, Hadis Pakbaten, Majid Panahi, Mohamad Ali Elyasmehr

Rating: 4/5

Our legal columnist

Name: Yousef Al Bahar

Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994

Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers

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PROFILE OF HALAN

Started: November 2017

Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga

Based: Cairo, Egypt

Sector: transport and logistics

Size: 150 employees

Investment: approximately $8 million

Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
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Updated: February 14, 2023, 6:32 AM