Egyptian musician and composer Hisham Kharma. Photo: Hisham Kharma
Egyptian musician and composer Hisham Kharma. Photo: Hisham Kharma
Egyptian musician and composer Hisham Kharma. Photo: Hisham Kharma
Egyptian musician and composer Hisham Kharma. Photo: Hisham Kharma

The Egyptian composer emulating musical legends to produce a sporting anthem


Reem Abulleil
  • English
  • Arabic

For a long time, music has helped sport seep into our mainstream culture, expanding its reach beyond its typical fan base and allowing it to resonate with all walks of life.

If you’re not an American football fan, you’re still likely to remember at least one halftime show from a previous Super Bowl.

You may not be able to name a specific medalist from a given Olympic Games, but probably recall watching Lionel Richie closing out the 1984 Olympics in Los Angeles with an unforgettable performance of his song All Night Long.

Donning a pair of white trousers and a glittery blue cropped blazer, Richie jump-started his solo career – after leaving The Commodores – with a night at the LA Coliseum he will never forget.

Lionel Richie closes the 1984 Olympics

American singer Lionel Richie performing during the closing ceremony of the 1984 Los Angeles Olympics. S&G/PA Images
American singer Lionel Richie performing during the closing ceremony of the 1984 Los Angeles Olympics. S&G/PA Images

Some 92,000 spectators partied along to Richie’s hit song in the stadium and a reported 2.6 billion more tuned into the live telecast of the closing ceremony.

“That was it as far as a performing highlight. You can’t get any bigger than the whole world watching,” Richie, now 73, told ABC News two years ago of that iconic moment.

Some of the world’s most famous recording artists have performed theme songs specifically written for the Olympics.

Whitney Houston’s emotional ballad One Moment in Time – written by Albert Hammond and John Bettis – was created for the 1988 Seoul Games and became a chart-topping hit.

Celine Dion’s Power of the Dream – written and produced by David Foster, Linda Thompson, and Babyface – opened the 1996 Olympics in Atlanta.

“We can’t live anything grander than this,” Dion said in a French television interview at the time.

“We felt so much energy and magic in the air since I’ve arrived in Atlanta It’s magical. When you get through these kinds of emotions, it makes one so emotional it’s tough to describe it. I’m trying to enjoy every second. Being this close from the athletes is an unforgettable moment.”

Andrea Bocelli co-wrote Because we Believe (Ama Credi E Vai) with David Foster and his daughter Amy Foster for the closing ceremony of the 2006 Winter Olympics in Turin. The Italian pop tenor performed the song at the Stadio Olimpico as 500 brides entered the arena wearing wedding dresses and carrying lighted lilies before the Olympic flame was extinguished.

The most iconic musical moment on a sporting stage in the Middle East and North Africa came courtesy of Egyptian pop star Amr Diab back in 1991, when he opened the All-Africa Games at Cairo International Stadium with a rendition of the song Africa (also known as Belhob Etgama’ana).

The scene of Diab making his way down the stadium steps and sprinting towards the centre of the pitch in his polka dot shirt and black pants is forever ingrained in the memory of millions of Egyptians and Africans.

Amr Diab performs Africa

Singing verses in English and French before switching to Arabic, Diab didn’t just launch his career into a new international dimension; he captured the attention of an entire continent, shedding light on the fifth edition of the All-Africa Games that saw 43 countries compete across 18 different sports in various venues in the Egyptian capital.

The song is still popular to this day, and Diab re-released it in 2019 in support of Egypt’s national football team ahead of their African Cup of Nations campaign.

While the rousing success of the song is difficult to replicate, its impact is something many sports event organisers have been striving to recreate over the years, most recently the team behind the World Fencing Championships hosted in Cairo earlier this month.

Staged in Egypt for just the second time, and first since 1949, the championships were organised by Presentation Sports, who commissioned acclaimed composer and producer Hisham Kharma to create a song dedicated to the occasion.

Kharma liked the idea of working on a song for a niche sport like fencing, and teamed up with Tasneem Elaidy and Mohamed El Shafei, who wrote the lyrics, to produce an anthem that showcased Egypt, the sport, and the athletes involved.

The result was the inspirational tune, Coming Home, featuring the velvety vocals of Youssef Gabriel and Elaidy, who recently performed in an advertisement for La Liga’s 2022/23 season official ball, the Puma Orbita.

Hisham Kharma and Tasneem Elaidy, the female vocalist on the song. Photo: Hisham Kharma
Hisham Kharma and Tasneem Elaidy, the female vocalist on the song. Photo: Hisham Kharma

The music video of the song received hundreds of thousands of views on Facebook, and helped spread the word the event was actually taking place in Cairo.

“I really liked the idea particularly because it’s a fencing event. Usually these kind of projects here are attached to football; I liked that fencing is a bit niche for us as a market,” Kharma told The National.

“That really excited me. I liked the idea as a whole; fencing as a sport features a lot of young talent; the song gave us a chance to showcase Egypt while also focusing on youth.

“Beyond fencing, the song can be used to represent youth, and their dreams and ambitions, which are all prevalent themes in the song.”

Kharma wanted Coming Home to be modern, taking the shape of a pop song while still utilising traditional Egyptian instruments like the oud, to give the fusion effect he has become famous for in most of his work.

Writing a song for a sports event had its own set of challenges.

“I needed to make sure the lyrics were going with the melody while also keeping the visuals in mind,” Kharma explained.

“Visually, Egypt was going to be injected in some form in the music video, so it was important that during the process of them writing the lyrics, and me composing the melody, I had to bear in mind that certain words in the song would be accompanied by certain shots visually, be it a landmark or a drone shot.

“If there is a part of the song that would be visualised using fencing action shots or dramatic scenes, something that depicts the feeling and vibe of the sport, then I would make sure I’d leave a gap for music to accompany these shots so I can give the viewer the chance to connect with the sport itself and then we’d resume with the lyrics.

Celine Dion opens 1996 Olympics

Canadian singer Celine Dion singing at the opening celebrations of the Atlanta Olympics. (Photo by Franck Seguin/Corbis/VCG via Getty Images)
Canadian singer Celine Dion singing at the opening celebrations of the Atlanta Olympics. (Photo by Franck Seguin/Corbis/VCG via Getty Images)

“The time is tight but you have to fulfil multiple objectives; one is that you’re catering for a sports event, so the song has to inspire enthusiasm, which is reflected in the music by including epic and uplifting moments in the song.

“While also understanding there will be visuals and a video will be recorded so you have to think of the structure of the song, how it will start; in this case we started a bit quieter to go with the opening drone shot over a group of fencers approaching the Pyramids. Musically I had to build the song in a certain way, structure-wise.”

Kharma used the sound design of the sword during the transition of the song from English to Arabic lyrics, while Elaidy and El Shafei made some references to fencing terminology, which they learnt from researching the sport.

“This song got me closer to the fencing scene in Egypt. All the Egyptian fencers tagged me on social media when it was released, they were so happy with the song,” said Kharma.

“The fencing federation in Egypt were really moved by the song. At the launch itself, it was a big moment, because you’re conveying the efforts of everyone involved, from the athletes to the organisers to the fencing community as a whole; conveying that through the emotions of a song instead of just a highlights video or documentary, it really helped shed the spotlight on the event in a very nice way.”

While it was Kharma’s first foray into the sports world in that manner, it likely won’t be his last.

He enjoyed the process as a whole, and believes there is a strong crossover between music and sport.

“Music connects people and it’s a universal language, which is why I’m passionate about it, it allows me to reach people from all around the world,” said the Egyptian.

“It’s why I make sure I give weight to the music in all my albums because it can connect with anyone, beyond the lyrics; and I think sport is the same thing. So combining music with sport, two things that I consider to be universal languages, it gives me double the excitement.”

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The specs: 2017 Dodge Ram 1500 Laramie Longhorn

Price, base / as tested: Dhxxx
Engine: 5.7L V8
Transmission: Eight-speed automatic
Power: 395hp @ 5,600rpm
Torque: 556Nm @ 3,950rpm
Fuel economy, combined: 12.7L / 100km

Other workplace saving schemes
  • The UAE government announced a retirement savings plan for private and free zone sector employees in 2023.
  • Dubai’s savings retirement scheme for foreign employees working in the emirate’s government and public sector came into effect in 2022.
  • National Bonds unveiled a Golden Pension Scheme in 2022 to help private-sector foreign employees with their financial planning.
  • In April 2021, Hayah Insurance unveiled a workplace savings plan to help UAE employees save for their retirement.
  • Lunate, an Abu Dhabi-based investment manager, has launched a fund that will allow UAE private companies to offer employees investment returns on end-of-service benefits.
UAE currency: the story behind the money in your pockets
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'Spies in Disguise'

Director: Nick Bruno and Troy Quane

Stars: Will Smith, Tom Holland, Karen Gillan and Roshida Jones 

Rating: 4 out of 5 stars

UAE WARRIORS RESULTS

Featherweight

Azouz Anwar (EGY) beat Marcelo Pontes (BRA)

TKO round 2

Catchweight 90kg

Moustafa Rashid Nada (KSA) beat Imad Al Howayeck (LEB)

Split points decision

Welterweight

Gimbat Ismailov (RUS) beat Mohammed Al Khatib (JOR)

TKO round 1

Flyweight (women)

Lucie Bertaud (FRA) beat Kelig Pinson (BEL)

Unanimous points decision

Lightweight

Alexandru Chitoran (ROU) beat Regelo Enumerables Jr (PHI)

TKO round 1

Catchweight 100kg

Marc Vleiger (NED) beat Mohamed Ali (EGY)

Rear neck choke round 1

Featherweight

James Bishop (NZ) beat Mark Valerio (PHI)

TKO round 2

Welterweight

Abdelghani Saber (EGY) beat Gerson Carvalho (BRA)

TKO round 1

Middleweight

Bakhtiyar Abbasov (AZE) beat Igor Litoshik (BLR)

Unanimous points decision

Bantamweight

Fabio Mello (BRA) beat Mark Alcoba (PHI)

Unanimous points decision

Welterweight

Ahmed Labban (LEB) v Magomedsultan Magomedsultanov (RUS)

TKO round 1

Bantamweight

Trent Girdham (AUS) beat Jayson Margallo (PHI)

TKO round 3

Lightweight

Usman Nurmagomedov (RUS) beat Roman Golovinov (UKR)

TKO round 1

Middleweight

Tarek Suleiman (SYR) beat Steve Kennedy (AUS)

Submission round 2

Lightweight

Dan Moret (USA) v Anton Kuivanen (FIN)

TKO round 2

Who's who in Yemen conflict

Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government

Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council

Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south

Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

MATCH INFO

World Cup qualifier

Thailand 2 (Dangda 26', Panya 51')

UAE 1 (Mabkhout 45 2')

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yallacompare profile

Date of launch: 2014

Founder: Jon Richards, founder and chief executive; Samer Chebab, co-founder and chief operating officer, and Jonathan Rawlings, co-founder and chief financial officer

Based: Media City, Dubai 

Sector: Financial services

Size: 120 employees

Investors: 2014: $500,000 in a seed round led by Mulverhill Associates; 2015: $3m in Series A funding led by STC Ventures (managed by Iris Capital), Wamda and Dubai Silicon Oasis Authority; 2019: $8m in Series B funding with the same investors as Series A along with Precinct Partners, Saned and Argo Ventures (the VC arm of multinational insurer Argo Group)

If you go

The flights

There are direct flights from Dubai to Sofia with FlyDubai (www.flydubai.com) and Wizz Air (www.wizzair.com), from Dh1,164 and Dh822 return including taxes, respectively.

The trip

Plovdiv is 150km from Sofia, with an hourly bus service taking around 2 hours and costing $16 (Dh58). The Rhodopes can be reached from Sofia in between 2-4hours.

The trip was organised by Bulguides (www.bulguides.com), which organises guided trips throughout Bulgaria. Guiding, accommodation, food and transfers from Plovdiv to the mountains and back costs around 170 USD for a four-day, three-night trip.

 

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The specs

Engine: 3.0-litre six-cylinder MHEV

Power: 360bhp

Torque: 500Nm

Transmission: eight-speed automatic

Price: from Dh282,870

On sale: now

Election pledges on migration

CDU: "Now is the time to control the German borders and enforce strict border rejections" 

SPD: "Border closures and blanket rejections at internal borders contradict the spirit of a common area of freedom" 

HER%20FIRST%20PALESTINIAN
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Updated: July 30, 2022, 6:28 AM