• Puppeteers and puppets, including Ameera, the new muppet character who uses a purple wheelchair or crutches to get around because of a spinal cord injury, during the filming of the children's TV show 'Ahlan Simsim', in Amman, Jordan. All photos: Reuters
    Puppeteers and puppets, including Ameera, the new muppet character who uses a purple wheelchair or crutches to get around because of a spinal cord injury, during the filming of the children's TV show 'Ahlan Simsim', in Amman, Jordan. All photos: Reuters
  • Crew members prepare Ameera for filming in a studio in Amman, Jordan.
    Crew members prepare Ameera for filming in a studio in Amman, Jordan.
  • The children's TV show 'Ahlan Simsim' uses Ameera to promote inclusivity.
    The children's TV show 'Ahlan Simsim' uses Ameera to promote inclusivity.
  • Ameera waits for the clapperboard operator before the cameras roll on a scene in 'Ahlan Simsim'.
    Ameera waits for the clapperboard operator before the cameras roll on a scene in 'Ahlan Simsim'.
  • Puppeteers and their characters on the set in a studio in Amman, Jordan.
    Puppeteers and their characters on the set in a studio in Amman, Jordan.
  • Puppeteer Leen Sorsok with Ameera, the new muppet character in 'Ahlan Simsim'.
    Puppeteer Leen Sorsok with Ameera, the new muppet character in 'Ahlan Simsim'.
  • The crew on the set of 'Ahlan Simsim'.
    The crew on the set of 'Ahlan Simsim'.

Meet Ameera, the new 'Ahlan Simsim' character with a disability


Razmig Bedirian
  • English
  • Arabic

Ameera is the newest muppet on the Arabic children’s show Ahlan Simsim. She is witty, loves science, has a ponytail and uses a bright purple wheelchair or crutches to get around due to a spinal cord injury.

The character made her debut during the show's fifth season, which began in time for Ramadan.

It took Ahlan Simsim’s creators two years to develop Ameera. The team behind Iftah Ya Simsim and Sesame Street worked with the guidance of inclusion and disability advisers, who helped ensure that her movements and appearance were representational of her disability.

“Ameera was created to deepen representation of children with disabilities in children’s media,” says Estee Bardanashvili, senior director and supervising producer of Ahlam Simsim.

“We wanted to introduce a new character who has a visible disability and uses mobility equipment to represent the experiences of so many children and families in the region and around the world.”

With her bubbly personality and large friendly eyes, Ameera was designed for all children to be able to relate to, and to defy stereotypes that many hold about people with disabilities.

“Ameera is a smart, confident, kind and witty eight-year-old kid that all children can see themselves with,” Bardanashvili says. “She represents all the girls out there who love science and sports and may not see themselves represented on screens.”

Ameera with Estee Bardanashvili, senior director and supervising producer of 'Ahlam Simsim'. Photo: Ahlan Simsim
Ameera with Estee Bardanashvili, senior director and supervising producer of 'Ahlam Simsim'. Photo: Ahlan Simsim

Ameera doesn’t have a specific backstory to her spinal cord injury. Bardanashvili says the team intentionally decided against having one so that she’d be relatable to children regardless of their experiences.

In line with Ahlan Simsim’s aim to support children’s social-emotional development, season five highlights the importance of kindness towards ourselves and others.

During our curriculum advisory process, experts stressed that while a lot of emphasis is often placed on kindness towards others, children’s appreciation of self, which plays an important role in social-emotional learning and children’s cognitive development, is rarely highlighted in the region,” Bardanashvili says.

“Our team wanted to emphasise that being kind to oneself is as important as being kind to others.”

Ameera is an embodiment of this season’s message.

She is older than some of the other muppets on the show, including Basma and Jad, whom she is often seen helping to understand new concepts and sharing experiences.

“[She has] the patience and confidence of an older sibling,” Bardanashvili says.

“Each character has a purpose and an important role to play in teaching children the crucial social-emotional and academic skills that create a strong foundation for lifelong learning and success in school and beyond. Characters should be relatable and representational, but beyond that, they should be engaging, funny and exciting in order to capture children’s attention and imagination.”

Ameera won’t only be appearing in muppet form. She will also star in animations that have been developed to quickly respond to pressing early education needs of children affected by crisis and conflict.

The Ahlam Simsim series is part of a broader humanitarian initiative by the same name. The initiative comes as a partnership between Sesame Workshop and the International Rescue Committee.

It is made of a combination of mass media, direct services, as well as research and advocacy, which Bardanashvili says is “core to Sesame Workshop’s approach in crisis settings”.

The fifth season of 'Ahlan Simsim' focuses on kindness towards oneself and others. Photo: Ahlan Simsim
The fifth season of 'Ahlan Simsim' focuses on kindness towards oneself and others. Photo: Ahlan Simsim

Through the show and direct services in Iraq, Jordan, Lebanon and Syria, the Ahlam Simsim team is reaching families affected by conflict and displacement, whether in person in homes, community centres and children’s spaces, or through online educational resources and early childhood development services.

Ahlan Simsim was created because we identified a critical gap in the global humanitarian response: only 2 per cent of global humanitarian funding supports education, and an even smaller fraction of that benefits young children affected by crisis and displacement,” Bardanashvili says. “The initiative was developed with flexible, scalable models designed to change how national and humanitarian actors respond to crises in the region and around the world.”

The senior director of Ahlam Simsim says the initiative continues to grow despite challenges brought on by the pandemic.

“We’ve reached over 760,000 children and caregivers in Iraq, Jordan, Lebanon and Syria with direct services with our partners at the International Rescue Committee,” Bardanashvili says. “In just two years on air, the Ahlan Simsim show has reached over 17 million children across the Middle East and North Africa via broadcast.”

Ahlan Simsim is on from Sunday-Thursday at 2.30pm on MBC 3. Full episodes are also available on the ‘Ahlan Simsim’ YouTube channel. For videos, storybooks and educational materials, visit www.ahlansimsim.org

Ziina users can donate to relief efforts in Beirut

Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”

Stage result

1. Pascal Ackermann (GER) Bora-Hansgrohe, in 3:29.09

2. Caleb Ewan (AUS) Lotto-Soudal

3. Rudy Barbier (FRA) Israel Start-Up Nation

4. Dylan Groenewegen (NED) Jumbo-Visma

5. Luka Mezgec (SLO) Mitchelton-Scott

6. Alberto Dainese (ITA) Sunweb

7. Jakub Mareczko (ITA) CCC

8. Max Walscheid (GER) NTT

9. José Rojas (ESP) Movistar

10. Andrea Vendrame (ITA) Ag2r La Mondiale, all at same time

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Result
Qualifier: Islamabad United beat Karachi Kings by eight wickets

Fixtures
Tuesday, Lahore: Eliminator 1 - Peshawar Zalmi v Quetta Gladiators
Wednesday, Lahore: Eliminator 2 – Karachi Kings v Winner of Eliminator 1
Sunday, Karachi: Final – Islamabad United v Winner of Eliminator 2

In numbers

Number of Chinese tourists coming to UAE in 2017 was... 1.3m

Alibaba’s new ‘Tech Town’  in Dubai is worth... $600m

China’s investment in the MIddle East in 2016 was... $29.5bn

The world’s most valuable start-up in 2018, TikTok, is valued at... $75bn

Boost to the UAE economy of 5G connectivity will be... $269bn 

Updated: April 08, 2022, 6:02 PM