Etihad Airways will take over the naming rights to Yas Island’s 40,000-capacity venue.
Known to UAE concertgoers as du Arena, the Middle East’s largest outdoor venue will now be called Etihad Park.
The Yas Island venue has become synonymous with A-list concerts, hosting the likes of Madonna, The Rolling Stones, Eminem, Rihanna and Katy Perry over the years.
The deal is part of a larger partnership announced between Etihad Airways and entertainment company Flash Entertainment, which owns the venue.
It comes after the national airline agreed to the naming rights for Yas Island’s 18,000-capacity venue, Etihad Arena.
“Expanding our portfolio of Abu Dhabi partners to further promote Yas Island as a leisure destination is an honour,” said Tony Douglas, group chief executive of Etihad Aviation Group.
“Following government safety guidelines in response to the Covid pandemic, we look forward to jointly announcing with Flash Entertainment an exciting calendar of events.”
John Lickrish, chief executive of Flash Entertainment, said the venue has hosted more than 1.5 million fans since 2009.
“At Flash Entertainment, we are working hard to ensure the safe return of live events and look forward to welcoming fans to the Etihad Park soon,” he said.